The furniture market needs to achieve "the off-season is not weak". The three major ways are magic weapons.

The furniture market has ushered in the off-season of sales. In the face of market sales pressure, some merchants have started a price war and temporarily changed the sales decline. However, fundamentally this does not really make the "low season not weak." To this end, the industry has proposed the following three ways to achieve "low season is not light".

First, to avoid the "off-season psychology" of the business

Recently, many single-product merchants have shown an "indifferent" attitude in the face of the decline in sales performance in the off-season in July and August. Some merchants even told reporters that the off-season has always been like this. “It’s not our family that sells badly. It’s just fine.” The relevant responsible persons of several large furniture stores all told reporters, “To do it’ The off-season is not light, the first thing is to change the 'off-season mentality' of the business." Industry experts also believe that although the off-season sales have its inevitability, it is more worth pondering is the "off-season psychology" of various businesses. Faced with objective disadvantages, businesses should change their business philosophy, change their minds, break through negative psychological defenses, maintain good sales enthusiasm, and actively take measures to meet new challenges, to enhance marketing efforts, bring incremental, and ease the off-season sales pressure.

Second, expand sales channels

In the off-season to seize market share, price war is essential, a furniture store launched a variety of preferential activities, 19,800 yuan half-package menu, including wall surface treatment, kitchen and bathroom wall tiles, bathroom waterproof and many other options, deeply Consumers are welcome. More furniture stores have introduced to consumers a shopping event for every 1,000 yuan of shopping to get a home dream card. In addition, many furniture companies use e-commerce as one of the sales channels, combining online and offline, to carry out the price advantage to the end, to bring benefits to consumers and win the market.

Third, shaping the brand image

It is equally important to do brand marketing in the traditional off-season, establish a brand image, and enhance brand influence in order to achieve good sales performance during the peak season. How to increase the added value of your brand depends on the consumer's awareness of the effectiveness of the brand. To ensure good product quality and to add as much added value as possible to the brand is the foundation of brand building. To lay a good foundation for this, we can paving the way for the long-term development of the company.

Doing sales in the peak season, branding in the off-season has long been known in the industry, and the manufacturers who dare to play their own brands are not the focus of customers, because no one is willing to make fun of their own brands. In the off-season, furniture companies can have time to perfect their own cultural system, brand logo and connotation, and spread out with heart, then will be doubled in the peak season.