How is the packaging made? Explain the whole process of product packaging design

Packaging is the outer garment of a commodity and it is also the original appearance of all items used in our lives. From the packaging structure of the protected product, the convenience of delivery, the eye-catching degree on the shelf, and the impression that people give when giving gifts, there is an infinite amount of ingenuity hidden by designers. Packaging design is also a kind of "architecture". In the field of graphic design, packaging design is the most thorough and thorough thinking of "3-dimensional". The main purpose is to "protect" and "contain" products. In addition, we must consider the use of functions, structures, and materials, and extend the fluency and safety of processes such as shipping, inventory, and shelves. Stack storage, display visual needs.

protection

Products may have important considerations for packaging design because of the fragile texture, irregular shape, and high unit price. Therefore, on the packaging, we must consider the design of reinforcement, collision avoidance, multi-level structure, or reinforced corner structure. Due to the shape of the product, the cushioning material is usually in the form of "whitening". It is the most single and pure component in the overall package and presents quite interesting visual effects.

Material considerations

The packaging material is extremely versatile, and the use of materials will affect the design of the production process and the printing of the appearance. Materials that come in contact with food must pay special attention to food safety issues. The light is harmless. The tinted glass of the wine bottle can reduce the deterioration caused by the light and can see the capacity. The most vulnerable products must use opaque packaging, such as tea and cosmetic care products. Transparent plastic bottles have slightly different plastic textures and thicknesses, some are slightly harder and translucent, some are moderately thick and flexible, and some are thin to a pinch shape. The bottle structure must also be considered together. The relationship between environmental protection and function, bottle body and bottle cap is also very subtle!

feature design

Sawtooth tearing tools, barrier powders can place spoon lids, rice noodles and rice film in rice ball packaging, are considerate users' designs. The shape of some products must take into account the possibility of stacking, to facilitate handling, storage and fixed placement, to avoid damage during transport. These ingenious details, in addition to allowing users to easily access, also increase the added value of the product and enhance the security.

Design

Packaging as the spokesperson for the product must be “Loud & Clear”, loud and clear, especially for open-shelf products, such as food packaging on supermarket shelves, to be won in the context of a hundred schools of thought, visual design and text layout must be eye-catching, Strong enough and clear.

Informational

Household drugs and electronic products are mostly highly professional. The ingredients, information, and usage methods of the products themselves allow the users to quickly get started. Therefore, the package will have detailed text and diagrams to present all the messages that consumers can use. The message establishes a sense of trust in the product.

Classic packaging

Some packaging designs are part of the product/brand and are highly identifiable. Consumers do not need to look at the instructions, and can link from the shape, color, tone, material, size and memory, especially the high-priced products such as perfumes, beauty makeups, alcoholic drinks, and fine products. The relationship with packaging design is inextricably linked. of.

Emotional experience

Some container or bag designs are awe-inspiring, and they are reluctant to be discarded; gift boxes represent the minds of gift givers; and multi-level protection measures for drugs are rational, safe, and calm. All of the above different designs contain subtle emotions beyond sight. There are different tactile sensations and experiences in various kinds of packaging, starting from the hand to feel the material, touching the structure of the packaging, and the process of dismantling and exposing the product one layer at a time, all have different feelings.

Packaging molding

A variety of carton design, behind it also depends on the molding die, cutting the broken knife, rolling line with a knife, broken line with a detailed knife, and then with different pounds of paper for testing. The unobtrusive knife line is door technology and it is door art.

Packaging and sustainability topics

Whether the packaging design takes into consideration the necessity of the problem under the appearance of the embarrassment? It is a city in Taipei that produces more than 3,000 kilograms of rubbish every 100 seconds. From unpackaged to exquisite packaging, the same product will reflect the packaging cost on the selling price. If you sell the product separately from the package, are you willing to pay? Is this way to reduce unnecessary waste? Let us revisit the world of packaging, let packaging design go more sustainably, and inject new possibilities.

Packaging recyclability (for details, please refer to: )

[Note] China Packaging Information Network is the official website of China Packaging News and China Packaging Industry Magazine.

Contact: Gu Yingyi Mobile Phone

The following is our WeChat public platform QR code, please pay attention