Introduction: Scientific research says that the moment of love at first sight is only 0.2 seconds. This matter is also established between people and design. Japanese Packaging Design Master Shinoda Sakata said in "0.2 Seconds Design Power": "Customers shopping for goods before entering the shelves are only 0.2 seconds in time. We want customers to exclaim in this moment 'Wow!' Willing to stop and stay, it must rely on eye-catching packaging."
Do not know if you have encountered such a situation, originally did not intend to buy things, turn around in a convenience store, instantly wrapped in a beautiful package of food to attract the past, heart rate, dumping dumping. In Japan, beautifully designed living items can be found everywhere, and the aesthetics of food packaging are deeply rooted in people's minds. The vitality that flows through them gives food a richer flavor and meaning.
The R&F Institute is a new product introduced by Nagasaki Church, a century-old Japanese bakery brand, in 2009. It is a foreign fruit shop, coffee shop, art gallery, and grocery store. The above shop is located in Kyoto. Its predecessor was a kimono shop with a history of more than 300 years. Designers like the old to repair the old buildings, retain the original emptiness of the building, and have modern concision and clarity.
Designer Araki Shihwa single-handedly organized the packaging design of the shop space and product, especially the packaging of food, sweeping across Japan's packaging design awards in recent years.
The strength of Japanese packaging is that in addition to business factors, more can pass a sophisticated mind. Received the companionship of the Ranhua copying yard and carefully opened it up. Each layer of wrapping paper was reluctant to be discarded.
Whether it is a soft box filled with cakes or a lunch box-like food package, each rope and every shape feels meticulously prepared by hands rather than industrialization. There is a kind of intimacy here.
Skin with exposed juice
The Japanese product designer, Takeshi Fukasawa, has a deep understanding of subtraction design. He designed a set of fruit juice packaging, completely simulated the texture of each peel, and even traced the vividness of the touch.
No longer limited to a one-dimensional design experience, he awakens people's tactile memory. For example, he used flocking technology to fix fiber to paper to make a fur on the surface of mud peach. For another example, he made the packaging of tofu beverages feel smooth and silky texture of milk, in his hands, like drinking soy milk directly in a bean curd. I am afraid there is no better way to express the freshness of the juice than this way.
Old Kyoto's beautiful tea drinking Iemon tea drinks almost every year appear in the Japanese Packaging Design Award. It has come a long way, is Japan's century-old Chazhuang Fu Shoutang and Suntory jointly launched the tea brand. Admired the beautiful tea from ancient Kyoto. You may already be familiar with their video advertisements. The "Iraemon" couples, played by Hisaishi Rakugo, and Masahiro Miyagi and Miyazawa Mie, enjoy the cherry blossoms in spring, the summer in summer, the moon in autumn, and the snow in winter. And change, warm and elegant.
Japan's soft drinks have always been a fierce market, and new beverages are on the market every week. In order to attract consumers' attention, competition is no longer limited to taste, and packaging is not just an issue on the bottle and label. Yi Wei Wei door tea beverage can always give people a bright feeling.
What is the best container for good tea? Designers have discovered that the most common bamboo used in traditional Japanese homes serves as a container for catching water, and that bamboo has a sweet and sweet image. Yikho’s door is then wrapped in bamboo. It not only balances the beauty and comfort of the hand, but also uses matte texture to echo bamboo.
Wrap up is beautiful. Why can Japan's food packaging be so beautiful? Presumably it was because of the Muromachi era more than 600 years ago that a variety of colors were used to pack gifts. In modern times, after the revival of the wind, it was printed on all kinds of custom patterns and became a packaging choice for many foods. The cloth has a unique warm texture, and at the same time, it has Japanese traditional aesthetics, natural and environmental protection, and it is beautiful with a bag.
Do not know if you have encountered such a situation, originally did not intend to buy things, turn around in a convenience store, instantly wrapped in a beautiful package of food to attract the past, heart rate, dumping dumping. In Japan, beautifully designed living items can be found everywhere, and the aesthetics of food packaging are deeply rooted in people's minds. The vitality that flows through them gives food a richer flavor and meaning.
The R&F Institute is a new product introduced by Nagasaki Church, a century-old Japanese bakery brand, in 2009. It is a foreign fruit shop, coffee shop, art gallery, and grocery store. The above shop is located in Kyoto. Its predecessor was a kimono shop with a history of more than 300 years. Designers like the old to repair the old buildings, retain the original emptiness of the building, and have modern concision and clarity.
Designer Araki Shihwa single-handedly organized the packaging design of the shop space and product, especially the packaging of food, sweeping across Japan's packaging design awards in recent years.
The strength of Japanese packaging is that in addition to business factors, more can pass a sophisticated mind. Received the companionship of the Ranhua copying yard and carefully opened it up. Each layer of wrapping paper was reluctant to be discarded.
Whether it is a soft box filled with cakes or a lunch box-like food package, each rope and every shape feels meticulously prepared by hands rather than industrialization. There is a kind of intimacy here.
Skin with exposed juice
The Japanese product designer, Takeshi Fukasawa, has a deep understanding of subtraction design. He designed a set of fruit juice packaging, completely simulated the texture of each peel, and even traced the vividness of the touch.
No longer limited to a one-dimensional design experience, he awakens people's tactile memory. For example, he used flocking technology to fix fiber to paper to make a fur on the surface of mud peach. For another example, he made the packaging of tofu beverages feel smooth and silky texture of milk, in his hands, like drinking soy milk directly in a bean curd. I am afraid there is no better way to express the freshness of the juice than this way.
Old Kyoto's beautiful tea drinking Iemon tea drinks almost every year appear in the Japanese Packaging Design Award. It has come a long way, is Japan's century-old Chazhuang Fu Shoutang and Suntory jointly launched the tea brand. Admired the beautiful tea from ancient Kyoto. You may already be familiar with their video advertisements. The "Iraemon" couples, played by Hisaishi Rakugo, and Masahiro Miyagi and Miyazawa Mie, enjoy the cherry blossoms in spring, the summer in summer, the moon in autumn, and the snow in winter. And change, warm and elegant.
Japan's soft drinks have always been a fierce market, and new beverages are on the market every week. In order to attract consumers' attention, competition is no longer limited to taste, and packaging is not just an issue on the bottle and label. Yi Wei Wei door tea beverage can always give people a bright feeling.
What is the best container for good tea? Designers have discovered that the most common bamboo used in traditional Japanese homes serves as a container for catching water, and that bamboo has a sweet and sweet image. Yikho’s door is then wrapped in bamboo. It not only balances the beauty and comfort of the hand, but also uses matte texture to echo bamboo.
Wrap up is beautiful. Why can Japan's food packaging be so beautiful? Presumably it was because of the Muromachi era more than 600 years ago that a variety of colors were used to pack gifts. In modern times, after the revival of the wind, it was printed on all kinds of custom patterns and became a packaging choice for many foods. The cloth has a unique warm texture, and at the same time, it has Japanese traditional aesthetics, natural and environmental protection, and it is beautiful with a bag.
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