According to relevant data, Red Star owns 52 self-operated shopping malls and 106 franchise stores; Actually, it has opened 110 branches; Ou Yada has 28 home chain stores in 15 cities across the country; And more than 50 shopping malls have been signed. Under the trend of many home stores continuing to expand and expand, the contradiction between home stores and merchants has further intensified.
It is the right way to spread the morbidity of the home market and the merchants in the same boat (Source Network)
From the top down, the home market is sickly spread
In the home industry, the strongest appearance and the biggest tone are also stores. Holding the rent and location power, the big brother of the store is getting faster and faster, and the bigger and bigger, from the 1990s to the present, the trend of the country has opened up a large-scale integrated store model of the Chinese home furnishing industry. However, it is not only the real raptor that is running fast, but it has become sick. Such as the high vacancy rate; the entire venue to close the store, the dealers collective anti-rent event; the first-line market stores in the mainland closed continuously, full evacuation and so on. According to the information of Ouada Group's official website on April 30, 2015, Ouyada Home currently has 20 stores: 6 in Wuhan (including the newly opened Ouyada International Plaza), 2 in Changsha, 2 in Hangzhou, Tianjin, Hanchuan and Yichang. There are one in Chongqing, Nanchang, Luoyang, Liaoyang, Jinan, Wuhu and Guangzhou. In addition, Nanchang Jingdong Store, Hangzhou Binjiang Store, Tianjin Nankai Store, Shenyang Ouyida Baili Home Taiyuan Street Store, Wenhua Road Store, and International Pavilion have not been listed here.
The merchants' business and business status are nakedly exposed to the market and now the disease has scored three points. According to an industry source, the best position in the store that has been rushing for companies is now difficult to maintain yesterday's glory, and the store has to start to spend a lot of energy. The traffic of the store is not necessary to say more, there is no passenger flow without promotion, the store is empty, and the shopping guide is also miserable. Without the guests, these shopping guides have their own mobile phones, have a chat, and even have a chess game at the door. It can be said that the root cause of these problems caused by the birth of the shopping guide is precisely the predicament of no passenger flow in the store. The incomprehensible competition has also caused the industry to lose a large number of elites.
It’s the right way to share the same market with dealers.
How to be a good landlord's role, the first thing to think about in the store is the confidence and determination to share the same boat with the dealers. In the past, when I did a good job in attracting business, I had to wait for a good day to collect rent. In addition to engaging in promotions during the festival, blasting several times, dealers need to get support, if the store is sitting still, the lips are cold. How to help each other in the same boat, compared to IKEA's style of play, traditional stores can also get one or two inspiration. The first is shopping malls, adding a multi-element shopping experience. At present, many stores are also imitating, introducing catering, cinemas, etc., but the results obtained are far from expected.
This is related to the purpose of the store just to increase the flow of passengers. There is not too much investigation and consideration in the experience of consumers. On the other hand, IKEA's food, Western-style taste, affordable, and must go through the product display area to turn into the restaurant, one dollar ice cream and free refill, are working hard to attract customers. Whether the store should also be combined with the actual situation, in order to give more experience for the shopping experience.
The store should not be the only one who only squeezes the dealer's rent. The dealer is not a tiger. The two should be the comrades who advance and retreat together. To improve the physical fitness of the outside strong, the store can live healthy.
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