Hello everyone! “The Niu Ren Niu Shi Niu shop†series of interviews is continuing! Having seen the sharing of the Shenzhen Firefox King, this time, let us turn our attention to the southwest - Kunming, Spring City. In this issue, we invited Jin Feiyan, the founder of Yunnan Xuefeng Outdoor, who has 20 years of experience in the outdoors.
Jin Fei, general manager of gold, senior outdoor adventure activities and outdoor product experts, pioneer of outdoor sports in Yunnan Province, is also the pioneer of the outdoor market in Yunnan. As early as the 1990s, General Manager Jin set up Kunming Xuefeng Travel Outdoor Traveling Goods Co., Ltd. in Yunnan, which was one of the only professional outdoor shops in China at the time.
According to General Jin, when it was actually the earliest, "Exploration Travel Agency" was the real subject of Xuefeng Outdoor. In 1994, there was no concept of outdoor stores. The outdoor equipment needed at that time was not as popular as it is today. Adventure travel agencies needed equipment and could only find their own production plants. The factories demanded quantitative quantities. Products that exceed the amount required by travel agencies can meet the needs of their friends. With the passage of time, the demand of the market is getting bigger and bigger. At the beginning, Jin Zong only set up a corner to sell outdoor equipment in travel agencies, and then sold more and more places for outdoor equipment until Kim finally decided to move the travel agency away. It is the start of Xuefeng outdoor.
Time flies, and in the twinkling of an eye, twenty years have passed. Many outdoor shops have opened and closed, and the Xuefeng outdoor store is still standing. This has a lot to do with Jin’s strategy for 20 years. As the outdoor market in Kunming is getting hotter and hotter, outdoor shops start to build, and there are more and more outdoor brands that can be seen on the market, such as BIGPACK and Ozark from about 97 years. Gradually the brands at various price points began to enrich the market. Many small outdoor stores competed for the market and played a price war, and Golden General then identified Xuefeng Outdoor Store as a high-end, professional outdoor shop. After 20 years of development, the now-now Kunfeng Outdoor Store has become an outdoor shop serving high-end, professional ass.
Today's Kunming outdoor market, more and more people playing outdoor, with the expansion of e-commerce sales, Xuefeng outdoor has made its own adjustments. Kim always follows the development of the market and has also opened his own online shop in recent years. However, since the products sold in the stores are mainly high-end, high-end professional products, Kim always sets the network platform as the customer in the store. Information publishing and exchange platform, not a simple sales channel.
With the changes in the market environment, the 20-year-old shop has also made its own changes; Jin Zeng said that in recent years Xuefeng outdoor has closed several small stores one after another and concentrated resources on the main store in the future. For a period of time, more professional store services and quality shopping experience will become the focus of Xuefeng’s outdoor development, and the area of ​​storefronts may also be further increased. From the total decision making of Kim, it can be seen that the future of the physical store lies in the service, so that consumers can get more added value in the store and become the focus of Xuefeng outdoor.
Among many physical store services, sales guide shopping is also a very important service. During the last session of the Shenzhen Firefox interview, we also mentioned that current professional clerk is not easy to train and there is a lack of talent in this area. As Xuefeng Outdoor, which focuses on sales of high-end, professional outdoor products, this problem is more realistic. Among consumers who are willing to purchase high-end, professional products, there are many consumers who do not care about prices (commonly known as “not badâ€). However, experienced old players also account for a considerable proportion. Among these high-end players, there is no shortage of equipment. Experts, you want to sell products to them you naturally have to be a party to the equipment.
Hearing this problem, Kim also said immediately that this is also the focus of their attention - the outdoor knowledge training of the clerk. In the Xuefeng outdoor shop, the clerk will receive certain training after the weekly weekly meeting, and will assess each time, and the clerk who passes the assessment will receive a certain bonus. Over time, the clerk's outdoor expertise has been nurtured, and the clerk's interest in the outdoors can also be cultivated.
Asked about the development of the outdoor market in Yunnan in recent years, Jin said: Now there are already many people playing outdoors in Yunnan, as long as they go out, whether they are walking or traveling, they can always see wearing outdoor sportswear. Crowd of people. However, the newcomers who join the outdoor army are mainly low-end consumer groups. This is also the reason that the sales of high-end, professional outdoor stores such as Xuefeng Outdoor have stabilized over the years. The new players are getting more and more rational, and most of the people who just started playing outdoors will choose to buy products that are cheaper and more cost-effective. As new players mature, they gradually upgrade to high-end, professional outdoor consumers.
When I asked Jin Zong to make some suggestions for the newly opened outdoor physical stores in China, General Jin believes that now he wants to open new outdoor stores and he needs to be more cautious. Today's physical store sales not only require more services as added value, but also the local market environment and spending habits must be thoroughly understood. And because there is no basis for consumers, it is not recommended that you go up the store to take the high-end route. You should gradually cultivate the spending habits of local outdoor groups.
For more than two decades of outdoor physical stores, Xuefeng Outdoor has a good relationship with a number of brands and domestic outdoor platforms. Here, Mr. Kim also put forward his own suggestions for Xuefeng Outdoor's partners. I hope the brand can provide better support for agents and shops, such as more free return methods. General Manager Jin also said that he hopes that the outdoor exhibitions in Asia as well as outdoor platforms such as cool equipment can do more and better outdoor product recommendation and more professional market analysis. At the same time, Jin also believes that as an outdoor platform, he can follow the good brand. , agents and outdoor stores are linked together, hoping to bring better interaction opportunities for everyone.
Jin Xuefeng’s outdoor appearance is not only one of the earliest outdoor stores in China, but he is also one of the earliest outdoor players in China. He also climbed the summit of Mount Everest ten years ago. Thanks again to Xuefeng Outdoors Store Jin for participating in this exclusive interview. Among these, there are many issues that are worthy of consideration by outdoor practitioners and the difficult solutions facing many shops. This issue of “The Niu Ren Niu Shi Niu Store†is here, and more exclusive interviews with Niu Ren Niu Shi Niu Niu will meet with you in the future as soon as possible. Please continue to pay attention.
Past "Niu Ren Niu Shi Niu shop" series interview column: "Niu Ren Niu Shi Niu shop" series of interviews - Shenzhen Firefox Purchase Director Wang Zhihui
Pet food is divided into: dry pet food, such as: fish food, dog food, cat food, leisure snacks; semi-dry pet food, such as: pet canned food, homemade dog food, cat food; pet liquid food, such as : Pet meat sauce, pet nutrition porridge, etc.
According to the purpose of pet food, it is divided into: pet diet, diet companion, pet health food, pet treat, prescription food and so on.
Pet Snack,Satisfy Desires Dog Can,Oem Dog Snacks,Delicious Pet Snack
DongGuan Lucky Pet Products Co., Ltd. , https://www.dgpetproducts.com