At present, the infringement is not a case in the furniture industry, and the infringement is eroding the innovation of furniture export enterprises. Some of the furniture export exhibitors at the 119th Canton Fair bluntly said that the cultivation of corporate innovation needs not only soil but also “protective umbrellaâ€.
“In the furniture industry, innovation is the embodiment of added value of products and the growth point of corporate profits, but now we are too tired on the road of innovation.†This is the reporter's export of some furniture from the 119th Canton Fair. The sound heard in the mouth. The word “innovation†ranks first among the five development concepts put forward by the Fifth Plenary Session of the 18th Central Committee and is the first driving force for development. Wanzhong Innovation is regarded as one of the “double engines†of economic development under the new normal of China. After the reporter visited, it was found that infringement and vicious price competition still occurred from time to time. In this regard, many furniture export exhibitors with their own brands have called for the infringement to erode the innovation of enterprises and become a stumbling block to the transformation and upgrading of enterprises. Enterprise innovation needs more protection.
Victims of price wars “Many exporting companies that produce OEM furniture have already entered a vicious price competition. The price of the products is lower than that of the companies.†When this sentence was spoken, Heze Zhufeng Muyi Co., Ltd. General Manager Li Yuefeng appeared to be somewhat indignant but helpless. In Li Yuefeng's view, the "wind direction" of furniture export enterprises has undergone a major transformation in recent years. Last year, the total export value of China's furniture products was US$53.535 billion, and the growth rate of exports slowed down.
Li Yuefeng believes that the slowdown in export growth in the furniture industry is related to the transfer of orders to some Southeast Asian countries and regions, and to the ongoing price competition between enterprises. With the overall decline in product prices, the export value of furniture products has also declined. “In order to reduce the price of products, some companies even do not hesitate to reduce the amount of raw materials used and reduce the quality of products.â€
As a company with its own brand, Li Yuefeng's company has become a victim of price wars. “We have more than 1,200 nationally-certified product patents, but we have not felt that independent innovation will bring corresponding profits to the enterprise. In terms of appearance, the imitation products are similar to the products designed by the company independently, and the buyers are more interested in the price and the advantage of independent innovation. It’s gone."
With the information disclosed by Li Yuefeng, the reporter interviewed several overseas buyers randomly. Lenz Gonser, a buyer from Switzerland, said that the price of the product is more concerned than the quality and appearance of the product. Margaret·Joyce, a buyer from Australia, also said: “I can see a lot of similar products in the pavilion, and it is more attractive to me.â€
Enterprises call for more protection
It is not just Heze Everest Wood Art Co., Ltd., which faces the same problem. Xiamen Jianfa Trading Co., Ltd. also owns its own brand. Zeng Qian, the company's business manager, believes that innovation is the embodiment of added value of products and the growth point of corporate profits. Independent innovation is the only way for enterprises to move into the middle and high-end market.
Zeng Qian said: "In order to have a place in the market, we insist on independent innovation, we can go too tired on the road of innovation, the root cause is that the cost of infringement is too low." In the view of furniture export enterprises with their own brands, the infringement is in furniture. The industry is not a case, and infringement is eroding the innovation of the company. The high cost of rights protection and the low cost of infringement have lowered the overall output value of the industry.
Zeng Qian said that the company has invested a lot of time and energy in safeguarding rights every year, but the phenomenon of product infringement has not been improved. The progress of the company's rights protection cannot keep up with the speed of product infringement, and the phenomenon of infringement of some products simply “closes one eyeâ€.
Zeng Qian called for companies to need more protection in terms of intellectual property rights. Do not let infringements eat into the innovation of enterprises and become a stumbling block to the transformation and upgrading of enterprise innovation.
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