Asian Exhibition News: Demystifying the Second COA Outdoor Summit Forum

On the 29th of June, the second COA Outdoor Summit Forum was held as the prelude to the 2016 Asian Outdoor Show. Naturally, it also brings you the industry's freshest topic to meet with you!


Don't blame Xiao Bian saying that you haven't seen the world. Every forum and salon in Asia Outdoor Exhibition is fun, serious, interactive, and full of dry goods!


The agenda is announced

Summit theme: Integration, Development

Agenda: New member joining ceremony “aggregate brand energy and promote sustainable development of the industry”
Time: 10:00-10:30
Participating guests:
All members of the COA

Agenda: Evolution of Outdoor Industry Time: 10:30-11:00
Participating guests:
Shengfa Qiang Founder of Pathfinder, Group Chairman and CEO

Agenda: How brands can use the events to expand their influence: 11:00-11:50
Participating guests:
Zhong Chengzhan - Founder of KAILAS Brand, General Manager Zeng Hua - Founder and General Manager of Scarlett SCALER Brand Zhang Heng - Chairman of Sanfu Outdoor Founder Cai Yongjun - Chairman and CEO of Sunning Sports
Wang Baoshun - General Manager of Neo Public Relations

Agenda: Opportunities and Challenges for the Sports Industry

Time: 13:30-14:00
Participating guests:
Bao Mingxiao - Director, Sports Science Research Center, Sports Institute, National Sports General Administration

Agenda: Cooperation between Outdoor and Travel Industry Development Time: 14:00-14:50
Participating guests:
Hao Hao - Co-founder of Yiyou Co., Ltd.

Agenda: Development Roads in a Diversified Market Time: 15:00-15:50
Participating guests:
Chen Zuyuan - EZON should be smart sports watch brand founder Ren Wei - the general manager of limit home Kong Weihong - president of the president of China Wang Xuesong - Jingdong sports health general manager Zhang Jinghao - Gore company Shen Bo - founder


Guest lineup



Sheng Faqiang - Chairman of China Outdoor Brand Alliance (COA); Founder of Pathfinder, Chairman and CEO of the Group


Lead the souls of Pathfinder Group development. He graduated from Central South University in 1992 with a major in engineering surveying. In 2010, he obtained a master's degree in business administration from EMBA at Tsinghua University. In 1999, he founded Pathfinder Corporation. Under his leadership, the company successfully landed on the Growth Enterprise Market in 2009. The product has so far been listed in the China market for the seventh consecutive year as the top selling product of its kind, and has become the leader in the outdoor product market in China.



Zhong Chengzhan - founder and general manager of KAILAS brand


Senior outdoor players, love climbing rock climbing, but also keen on off-road motorcycles, skiing, paragliding, diving, extreme cycling and other outdoor sports. Although he was injured due to skiing, he quickly got into work. Even in a wheelchair, he pushed KAILAS to a higher peak and a larger stage and led KAILAS into the global climbing market. The KAILAS brand is the only full-brand outdoor brand and product supplier in Asia. KAILAS has been sponsoring domestic and foreign mountaineers, rock climbing teams and outdoor talents for the core “only for climbing” for more than ten years. "Outdoor sports.



Zeng Hua - Founder and General Manager of Scarlett SCALER


The founder of the Chinese fashion outdoor leading brand Scarlett SCALER. He has won many honors such as CCTV "Win in China" in the third season runner-up, top 10 entrepreneurial cutting-edge, youth entrepreneurship mentor, Chinese outdoor sports industry person of the year, top 10 trekking figures, 2016 brand women's green economy award and so on.



Zhang Heng - Sanfu Outdoor Founder, Chairman


Sanfu Outdoor founder graduated from Peking University in 1996 and studied the IMBA program of the School of Economics and Management of Tsinghua University in 2003. He founded Sanfu Outdoor in 1997 and currently owns more than 30 outdoor first-class stores in the country. In 1998, Sanfu Outdoor Sports Club was established. It has more than 200,000 regular members and has been awarded "National Top Ten Outdoor Sports Club" by the China Mountaineering Association for many years. In 2015, the company was successfully listed on the Shenzhen SME Board.



Cai Yongjun - Chairman and CEO of Good Running Sports


Senior runners, his original intention to establish good running sports is to combine sports concepts with common people's welfare, to bring China's sports spirit to a higher level, good running sports committed to build China's top marathon, city road race In the three major categories of mountain and cross-country races, more than 20 events such as the Shanghai Songjiang Half Marathon, Jingmen International Marathon, Long Teng Aden Skyrun® Cross-country Race and Nanjing Zijin Mountain City Mountain Cross-country Race have been successfully held.



Wang Baoshun-Neo (Beijing) Public Relations Planning Co., Ltd. General Manager, Chairman


2004-2010 "Mountain" magazine marketing director, director of operations, during the 2008 Olympic Torch Mount Everest delivery of commercial sponsorship. It also planned and published two large-sized documentary books, including the 14 8,000-meter climbing mountaineering documentary of the Tibetan mountaineering team and the 2008 Beijing Olympic Torch Relaying event documentary. In 2008, the general manager of Neo-Beijing (Beijing) Public Relations Planning Co., Ltd. Chairman. Specializing in planning and organizing large-scale outdoor activities. In 2008, entrusted by the China Mountaineering Association, it initiated the National Camping Conference. After that, it organized and organized over 40 national camping conventions, national outdoor sports festivals, and national outdoor sports carnivals throughout the country. In 2012, entrusted by the China Mountaineering Association, the company organized and organized the commercial National Walking Tour of Qinghai Lake and achieved great success. And it has successfully replicated nationwide. So far, 20 walking parties have been organized nationwide throughout the country.



Yang Jichuan-Chairman of Qianbaidu Communication Group, Mage Sports


Discovery Road. Gejie Quest game co-founder, cross-country runners, chairman of Qianbaidu Communication Group. He once worked for the largest educational software company in China, the Coliva Group. In 2003, after more than ten years of entrepreneurship, the company was established as a well-known domestic Qianbaidu Communication Group. In 2009, Meyer Sports was created, tried outdoor sports, and Parkour was raised to a national level competition. He organized a three-nation national parkour race, held multiple international open competitions, and promoted the development of Parkour in China. In 2014, we started the cross-country race - the discovery of the road "convex quest" global elite jungle through the challenge.



Bao Mingxiao - Director, Sports Science Research Center, Sports Institute, National Sports General Administration


He is currently the Research Officer of the Sports Science Research Institute of the State Sports General Administration. Member of the jury of the National Philosophy and Social Fund Project, member of the All-China Sports Federation, deputy director of the Sports Industry Branch of the Chinese Sports Science Association, executive director of the Beijing Olympic Economic Research Association, member of the China Sports Development Strategy Research Association, member of the CBA League Committee, and brand of the CCTV Advertising Department Consultant, Xtep International Independent Director. She has been teaching and researching sports economics for many years, and has successively undertaken many projects of the National Natural Science Foundation of China and the National Philosophy and Social Science Fund. His major works include "Fortune Sports", "China's Sports Industry Development Report", "Sports Industry: New Economic Growth Point," "China's Professional Sports Review," "Interpretation of Sports Fields," "Sports Market: New Hot Spots for Investment," and so on.



Ma Wei - Co-founder of Enjoy Outdoor Resort


Co-founder of Enjoy Tour Outdoor Resort, Vice-GM. He graduated from the Renmin University of China majoring in business administration, and has worked for Hong Kong China Travel Group China Travel Service and HNA Group Caesars Tourism Co., Ltd. Senior travel expert, ten years experience in R&D of travel products, footprints in more than 60 countries in five continents.



Hao Hao - Founder of Yi You Tianxia, ​​Senior Vice President of Pathfinder Holdings Group


More than ten years in tourism, a professional entrepreneur from a tourism professional and a leading figure in the business model reform of the China Travel Service. In 2008, he established the Yiyou world, taking the “e-commerce + chain operation” business model, which leads the easy-goers to distinguish themselves from traditional ones. The "Wisdom Tourism" Way of Travel Agency Operations. Won the reputation of Wang Meiyu in the surrounding and was awarded the title of “Advanced Individual in the Forbidden Cup”, and was awarded as the most graceful executive in China's tourism industry and the annual travel agency writer's award. He was hired as the vice president of “Entrepreneur” magazine dark horse tourism branch and youth entrepreneurship of Beijing Youth League Mentor, Vice President of Travel Agency Branch of Beijing Tourism Industry Association.



Chen Zuyuan - EZON should be smart sports watch brand founder


He graduated from the Graduate School of Transportation Automation at Northern Jiaotong University with a master's degree. He is the founder of EZON's smart sports watch brand, vice chairman of the China Timepieces Association, and vice chairman of the China Wearable Industry Promotion Coalition.



Kong Weihong - President of Hipster China Limited


Senior geek, founder and CEO. After graduating from graduate school at the University of Electronic Science and Technology, he worked for companies such as Cisco, Alcatel, and Nokia. In 2010, he founded the Sports Social Platform, dedicated to encouraging users to develop sporting lifestyles and obtain a healthy body with fun and fun services. “Did you miss today?” has become a new verb in people's fashion sports life.



Zhang Jinghao - Gore Corporation


Master of Business Administration (MBA) York University, Toronto, Canada, has worked for General Electric and Motorola. He has 18 years of strategy, market/sales, market development and customer service experience in the communications industry and consumer goods industry. Since joining Gore in 2006, Gore has established a team of outdoor heroes, launched GoretexTM outdoor dreams, opened Gore Outdoor Auditorium and founded Gore Outdoor Pioneer Camp and many other projects to promote the development of the Chinese outdoor industry. .


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Cai Yingyuan - General Manager of LeTV Outdoor Division


Current affairs commentator, has created the Sina Outdoor and Sina Running Channel and is the chief editor. As a director of the Beijing Triathlon Association, he loves and participates in various outdoor sports including running, hiking, skiing, biking, canoeing, and self-driving travel. He has always been committed to promoting an outdoor healthy lifestyle. He has completed hundreds of kilometers at home and abroad. Trail running races, iron three events (standard rail) and marathon.


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June 29, 2016, Yangzi Hall, Jinling Conference Center,
The second session of the COA Outdoor Summit Forum is still alive!

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