In the home industry, the competition between brands is becoming increasingly fierce, and everyone wants to stand out in the market. Therefore, effective marketing methods are indispensable. In recent years, the marketing methods of home brands can be described as continuous upgrading, warmth, suspense, etc. all mobilize the appetite of consumers. Next, the author will take stock of one or two for everyone.
Marketing new game to count all kinds of fancy marketing campaigns in the home industry (Source Network)
Event marketing with temperature: Gujiajiao "seeking the husband"
In August, influential newspapers across the country, the front page was packaged by the "Gu's couple", and the social media suddenly exploded. The number of topics read exceeded one million, causing hot comments among netizens. This advertisement copy for the "816 National People's Day" made people see the huge effect of Shantou marketing, but also made people realize that Gujiajiao respected the "home culture" and saw the "temperature brand." In the current situation of intensified brand marketing warfare, this effective marketing that touches consumers' emotional pain points has to be said to help the brand achieve more brilliant results.
Event marketing with suspense: Deli shower room "extreme crowdfunding"
Three days on October 15, 16 and 17, the suspense advertisement of "Tang Dynasty Crowdfunding" smashed the headlines of the Southern Metropolis Daily. In fact, this is the creative planning initiated by the Deli Shower Room around the “10.18 Extreme Crowdfunding, Life Free†project. Deli's three domineering advertising campaigns, with the current popular crowdfunding and other Internet marketing topics, set suspense, successfully triggered the attention and interaction of the masses of people.
In addition, Olympic champion & entertainment star Tian Liang, with the fourth season of Hunan Satellite TV's "Where is Dad?", came to the site of the Deli Strategy Conference on the day of the event on October 18th and became the energy ambassador of Deli Crowdfunding Action. It is reported that the event will last until November 18th, through the concept of the first "light customization" in the packaging shower room industry, through the extremely low price of 699/m2, breaking the previous record of the shower room industry in China. As the old user of Deli, Tian Liang also won the first “lifetime free†VIP member awarded by the chairman of the brand Pan Xiaodong; in the future, Tian Liang can replace the brand shower room for free every six years.
Event-based event marketing: Ou Pai, Dongpeng ceramic tile "China's good girlfriends"
Leading by the European-style wardrobe, teamed up with Dongpeng ceramic tile to create a new model of cross-border marketing. In the country's more than 20 airports, high-speed rail stations and two brands across the country, nearly 6,000 stores set off a "China's good girlfriends" campaign. Since the launch of the “China Good Girlfriends†project, its innovative marketing model and highly positive communication topics have won praises from hundreds of millions of netizens, which has aroused strong concern and heated discussion from all walks of life. The response has revolutionized the traditional joint promotion to the new “Internet + Marketing†model, setting a new benchmark for the industry.
Event marketing with Yan value: Red Star Macalline Entertainment Marketing
From Yan paying to rejecting mediocrity to the Guinness Book of World Records, coupled with the popular host of the popular TV show [Ma, Xiao, Yu], Red Star Macalline uses an "event + cross-border" alternative The marketing model, closely linked and seamlessly connected, has successfully created a marketing campaign with super high volume and communication. The return event itself, whether it is Yan pays video or challenges the Guinness record of furniture sales, from Weibo to WeChat, from KOL to official posters, we can all see Red Star Macalline, the brand of this traditional home industry, is actively exploring A new way of internet marketing.
This year, these marketing events in the Chinese home furnishing industry have gained a lot of attention. For brand marketing, how to create new ideas in many conventional marketing methods, attract more attention from the audience, and achieve the most ideal effect. Home business should be the most important question.
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