The home industry promotes the "oil to water" road to guide the consumer concept is the focus

In China, the promotion of waterborne wood coatings has been more than ten years. The national and local requirements for environmental protection are getting higher and higher, which has brought about a certain change in the pattern of the coatings industry. At present, the market share of water-based paints is increasing. The “oil-to-water” of home-based enterprises makes the factory more environmentally friendly, the products are more competitive after upgrading, and they are healthier for users and consumers. However, the adjustment of industrial structure and the upgrading of industrial chain are the problems that the industry needs to solve. The change of guiding consumers' concept is the key to “oil to water”.
Promote the "oil to water reform" reform of the first home industry local standards released
It is reported that in November, the Shenzhen Special Economic Zone technical specification "Limited Quantity of Hazardous Substances in Finished Furniture and Raw and Auxiliary Materials", one of the "Shenzhen Standards" (furniture), has been approved and implemented by the Shenzhen Municipal People's Government, January 1, 2017. Formally implemented, starting from May 1, 2017, the new standard will completely ban the use of solvent-based coatings and solvent-based adhesives in Shenzhen. As the compulsory standard defined by the local regulations of the first furniture industry, its formal implementation will have a major impact on Shenzhen furniture and Chinese furniture.
At present, most paint companies can launch “painting integrated solutions” for downstream home furnishing enterprises for different home furnishing enterprises, and solve the problems encountered by household woodware enterprises in “oil-to-water”. Nowadays, the competition in the home market is no longer a pure product competition. The comprehensive competition of the whole industry chain can truly reflect the strength of a home enterprise. In the production process, how to achieve good environmental protection indicators and focus on the products and services on the basis of ensuring control costs is the key to the trust of home furnishing enterprises, and also the foothold of home furnishing enterprises. Winning magic weapon.
Environmentally-friendly paint reform into the industry direction to promote the upgrade of the home industry chain
After the publication of the "Limited Quantity of Hazardous Substances in Finished Furniture and Raw and Auxiliary Materials", the Shenzhen Market Supervision Bureau stated that it will implement key supervision and law enforcement inspections for Shenzhen furniture enterprises from May 2017. The Shenzhen Furniture Association also reminds all member companies to plan their transformation plans as soon as possible to adapt to the major adjustments in the national environmental protection policy.
The insiders believe that although the production costs of the furniture enterprises have increased during the transformation, the efficiency of product qualification, coating rate, production efficiency, worker use efficiency, product qualification rate, and time-consuming cleaning production line have been greatly improved. "Oil" to "water" is not a change in oil-based paints for water-based paints, but should be a solution for environmental protection and painting. The introduction of various standards has played a role in promoting the progress of the industry. All localities will strengthen environmental management in order to ensure that the environment is not invaded. The home industry should develop according to the principles of production, life and ecology. It must be done in accordance with environmental protection requirements, and it must not destroy the ecology to produce. These local regulations will also be extended to the whole country.
“Industrial hot market is cold” “Oil to water” is blocked by development
Solvent-based coatings have gradually withdrawn from the market, which has far-reaching implications for furniture paint manufacturers. In recent years, “oil to water” has become a must, and it has received positive response from many coating companies. In recent years, many domestic paint brands have launched water-based coatings and made technological breakthroughs in product development. However, "oil to water" has changed not only products, but also changes in equipment, processes, and technology. This has also brought huge costs to coatings companies. At the same time, the current market awareness of waterborne coatings is limited. The rate lags far behind the United States and Europe, and the market presents a “cold market hot market” pattern, which is why some paint companies are not willing to take risks “oil to water”.
In particular, the process of 'oil-to-water' for small and medium-sized enterprises is not easy. Equipment, technology, etc. are in great need of technical reform and cost support. This time, Shenzhen introduced new regulations, accelerated the transformation of furniture enterprises, and transformed the cost of water production for enterprise production lines. 25% as a subsidy, the support policy is not too big. In recent years, the transformation of environmental protection coating has become the direction of the development of the industry. The “oil-to-water” promotion of home and furniture manufacturing is fast. However, the high cost of transformation is also a major reason that hinders the process of “oil-to-water” for many furniture companies.
Nowadays, large furniture companies are actively pursuing “oil-to-water”, and some small and medium-sized enterprises cannot find a balance between cost and profit, and there will be a bankruptcy or withdrawal from the market. It is difficult to reach all home furnishing enterprises in the market. Water-based paints are used. This is mainly because the cost of “oil-based paints changed to water-based paints” is too high. The adjustment of industrial structure and the upgrading of industrial chains are urgent problems for the Chinese home furnishing industry. In addition, more consumers still need to change their consumption concept. Enterprises actively guide and educate consumers, which may play a role in accelerating the use of water-based paints in home furnishing enterprises.

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