The expedition exploration company sponsors the outdoor sports industry summit will be implanted in the next three years Smef Congress Date: 2017-01-07 14:09
On the afternoon of April 6, 2017, the Outdoor Sports Summit sponsored by Beijing Expedition Exploration Sports Culture Communication Co., Ltd. will be held in the 402th Hall of the 12th Smeve Global Sports Industry Conference.
Great potential for outdoor sports development
Thanks to the huge potential consumer population in China, abundant natural tourism resources and continuous improvement in people’s income levels, China’s outdoor sports have developed rapidly during the 10 years from 2005 to 2015. According to the statistics of China Outdoor Alliance (COA), the market size of outdoor products in 2015 was 45.4 billion yuan, a year-on-year increase of 12.5%. The core outdoor product market (composed of professional outdoor brands) was 18 billion yuan, an increase of 5.3% year-on-year. The main components of the outdoor sports industry chain include outdoor sports clubs, outdoor supplies retailers, outdoor information websites, and outdoor equipment manufacturers. In Europe, where the outdoor industry is highly mature, sales of outdoor products account for 0.1% of GDP. If we measure the GDP level in 2015 and the ratio of European outdoor products sales to GDP (0.1%), the potential market space for outdoor products exceeds RMB 68 billion.
In recent years, the country’s continued policy has been positive and will promote the rapid development of the outdoor sports industry. In August 2015, the General Office of the State Council issued the “Some Opinions on Further Promoting Tourism Investment and Consumptionâ€, mentioning the cultivation of various types of outdoor products such as recreation, hiking, skiing, diving, camping, and adventure with independent brands. The National Fitness Program (2016-2020), released in June 2016, mentions outdoor sports: vigorously developing fitness running, walking, cycling, mountaineering, hiking, swimming, ball games, square dances, etc. Sports activities; actively cultivate sailing, fencing, racing, equestrian, extreme sports, aviation and other fashion and leisure sports that have the leading characteristics of consumption; encourage the development of special sports programs suitable for different groups of people and different regions and characteristics of different industries. In October, the General Administration of Sport, the National Development and Reform Commission, and the Ministry of Transport and other eight departments jointly issued the "Mountain and Outdoor Sports Industry Development Plan" and proposed to basically form a mountain outdoor sports industry system with reasonable layout, complete functions, and complete categories by 2020. The total size of the sports industry has reached 400 billion yuan and other development goals.
In the next three years, the China Outdoor Sports Summit will be implanted at the Smaff Conference
On December 27th, Beijing Expedition Exploration Sports Culture Communication Co., Ltd. signed a cooperation with Smefi at the Shamf Global Sports Industry Conference outdoor sports section 2017-2019. The expedition explorer sports outdoor sports summit will be implanted at the Smaff Conference. The summit will gather institutions engaged in outdoor sports at home and abroad, experts and scholars, outdoor sports enthusiasts, etc. to discuss the development direction and trends of China's outdoor sports, and actively promote foreign high-quality outdoor events landing in China, and take the initiative to strengthen the outstanding outdoor events with foreign institutions Communication and cooperation, better learning from the successful experience of foreign counterparts, together to create the peak of China's outdoor sports.
Introduction of Beijing Expedition Exploration Sports Culture Communication Co., Ltd. (Xtrail)
Xtrail was established in Beijing in 2014 to create an exclusive community for outdoor enthusiasts at home and abroad. At present, Xtrail's main business is the operation of independent brands of outdoor events. The types of events include cross-country races, outdoor multi-games, triathlons, mountain bikes and ski mountaineering, which mainly cover outdoor endurance-type projects.
Since 2015, Xtrail has held more than a dozen of outdoor 100km events. It is currently the largest number of outdoor events in the country and the largest competition company. In addition, the World Cross Country Adventure held in Altay, Xinjiang in September 2016 was the first and only outdoor multi-match in Asia.
Xtrail is committed to providing participants with the highest quality sports experience in various products and combining sports with technology, tourism, and film and television to provide full-process services ranging from project planning, event execution, to content production, and post-period promotion. At the same time, through cooperation with international competition teams, we will further expand the company to the international market and create a more perfect outdoor sports community for outdoor enthusiasts at home and abroad.
On the afternoon of April 6, 2017, the Outdoor Sports Summit sponsored by Beijing Expedition Exploration Sports Culture Communication Co., Ltd. will be held in the 402th Hall of the 12th Smeve Global Sports Industry Conference.
Great potential for outdoor sports development
Thanks to the huge potential consumer population in China, abundant natural tourism resources and continuous improvement in people’s income levels, China’s outdoor sports have developed rapidly during the 10 years from 2005 to 2015. According to the statistics of China Outdoor Alliance (COA), the market size of outdoor products in 2015 was 45.4 billion yuan, a year-on-year increase of 12.5%. The core outdoor product market (composed of professional outdoor brands) was 18 billion yuan, an increase of 5.3% year-on-year. The main components of the outdoor sports industry chain include outdoor sports clubs, outdoor supplies retailers, outdoor information websites, and outdoor equipment manufacturers. In Europe, where the outdoor industry is highly mature, sales of outdoor products account for 0.1% of GDP. If we measure the GDP level in 2015 and the ratio of European outdoor products sales to GDP (0.1%), the potential market space for outdoor products exceeds RMB 68 billion.
In recent years, the country’s continued policy has been positive and will promote the rapid development of the outdoor sports industry. In August 2015, the General Office of the State Council issued the “Some Opinions on Further Promoting Tourism Investment and Consumptionâ€, mentioning the cultivation of various types of outdoor products such as recreation, hiking, skiing, diving, camping, and adventure with independent brands. The National Fitness Program (2016-2020), released in June 2016, mentions outdoor sports: vigorously developing fitness running, walking, cycling, mountaineering, hiking, swimming, ball games, square dances, etc. Sports activities; actively cultivate sailing, fencing, racing, equestrian, extreme sports, aviation and other fashion and leisure sports that have the leading characteristics of consumption; encourage the development of special sports programs suitable for different groups of people and different regions and characteristics of different industries. In October, the General Administration of Sport, the National Development and Reform Commission, and the Ministry of Transport and other eight departments jointly issued the "Mountain and Outdoor Sports Industry Development Plan" and proposed to basically form a mountain outdoor sports industry system with reasonable layout, complete functions, and complete categories by 2020. The total size of the sports industry has reached 400 billion yuan and other development goals.
In the next three years, the China Outdoor Sports Summit will be implanted at the Smaff Conference
On December 27th, Beijing Expedition Exploration Sports Culture Communication Co., Ltd. signed a cooperation with Smefi at the Shamf Global Sports Industry Conference outdoor sports section 2017-2019. The expedition explorer sports outdoor sports summit will be implanted at the Smaff Conference. The summit will gather institutions engaged in outdoor sports at home and abroad, experts and scholars, outdoor sports enthusiasts, etc. to discuss the development direction and trends of China's outdoor sports, and actively promote foreign high-quality outdoor events landing in China, and take the initiative to strengthen the outstanding outdoor events with foreign institutions Communication and cooperation, better learning from the successful experience of foreign counterparts, together to create the peak of China's outdoor sports.
Introduction of Beijing Expedition Exploration Sports Culture Communication Co., Ltd. (Xtrail)
Xtrail was established in Beijing in 2014 to create an exclusive community for outdoor enthusiasts at home and abroad. At present, Xtrail's main business is the operation of independent brands of outdoor events. The types of events include cross-country races, outdoor multi-games, triathlons, mountain bikes and ski mountaineering, which mainly cover outdoor endurance-type projects.
Since 2015, Xtrail has held more than a dozen of outdoor 100km events. It is currently the largest number of outdoor events in the country and the largest competition company. In addition, the World Cross Country Adventure held in Altay, Xinjiang in September 2016 was the first and only outdoor multi-match in Asia.
Xtrail is committed to providing participants with the highest quality sports experience in various products and combining sports with technology, tourism, and film and television to provide full-process services ranging from project planning, event execution, to content production, and post-period promotion. At the same time, through cooperation with international competition teams, we will further expand the company to the international market and create a more perfect outdoor sports community for outdoor enthusiasts at home and abroad.
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