In China, the digital information in the network and the same network information is now managed by different government departments, such as the Ministry of Information Industry, the Ministry of Radio, Film and Television, and the Press and Publication Administration, which brings certain difficulties to management.
At present, from the perspective of technological development, there are "pornographic content" filtering software that can block websites with problems, but for websites or articles that have political problems, they cannot be automatically identified. Moreover, some people use the Email method to distribute reactionary articles (such as Falun Gong). According to the latest statistics, there are now 1.4 billion emails sent every day on the Internet, with an average of 970,000 copies per minute. It is difficult to do a pre-inspection, such as sending overseas emails. Email, how to deal with the problem?
Third, countermeasures Although online publishing will cause a great impact on the traditional press and publishing industry, as long as we take active response measures, we can change the impact of the opportunity. As pointed out by the Director-General of the Press and Publication Administration in the message of the new century, “There is only one way out, that is, seize opportunities, accelerate development, and use development methods to solve problems in the process of advancement.â€
Countermeasure 1: Take diversified investments and establish China Internet Publishing Group, which integrates the advantages of various funds and resources. It will open up ICP after China's accession to the WTO, lay a foundation for contending with an international multinational publishing group, and enter the international market.
A few printing and publishing groups in Europe and the United States not only occupy most of the traditional publishing markets, but also occupy most of the online publishing market. Even if publishing companies in China are publishing groups, compared with foreign countries, they have a very large scale and technology. With a large gap, it is very difficult to rely on the power of a certain unit to conduct online publishing. IDG, SoftBank and other foreign large-scale publishing companies have entered China through cooperative means. They have a certain scale of domestic online bookstores and support from foreign companies. After joining the WTO, foreign companies are more likely to enter. As a special management industry in China, press and publication has to give full play to our strengths by jointly publishing and publishing relevant units (including various publishing groups, Xinhua Bookstore headquarters, department information centers, copyright protection centers, etc.) to form China Internet Publishing Group. To cope with the international publishing group that entered China officially after joining the WTO. Enterprises must have a certain scale in order to make full use of high-tech equipment.
Countermeasure 2: Joint stock-holding system is used to unite the various issuing groups. Xinhua Bookstore Head Office, publishing groups, and large publishers form a Chinese online bookstore to respond to the opening of China's hair industry after China's accession to the WTO. In the case that the scale of online publishing has not yet been established, e-commerce activities will be actively carried out. When the time is ripe, the transition will be made to network publishing service providers. Give play to the role of China's universally advanced Xinhua bookstore network.
Countermeasure 3: Establish a cross-media publishing group. Television and broadcasting are already digital. They and online publications are both part of online media.
Cross-media publishing is the development trend of the Internet era. It promotes the cooperation of publishing, broadcasting, film and television, and IT companies and sets up a cross-media publishing group. The combination of AOL and Time Warner is a precedent. Some provinces in our country have begun.
Countermeasure 4: Strengthen the construction and implementation of network publication laws and regulations, prosper the online publication, and occupy the online market with advanced publishing content.
Countermeasure 5: Strengthen the development and promotion of network publishing technologies, and develop technical standards for network publishing.
Countermeasures 6: Pay close attention to the implementation of the gold version of the printing and publishing industry.
The Fifth Plenary Session of the 15th CPC Central Committee pointed out that “vigorously advancing national economic and social informationization is a strategic measure that covers the overall situation of modernization. It is necessary to drive industrialization through informationization, give play to its advantage of later development, and achieve leap-forward development of social productivity.â€
Premier Zhu Rongji recently pointed out: "Strengthening the construction of government management informatization." The Administration of Press and Publication and the Local Government Administration of Press and Publication Administration informatization construction are important guarantees for the normal development of China's Internet publishing, and still use traditional means to continue to manage increasingly digital publications. The industry is very difficult. The government departments in charge of press and publication should adopt modern and advanced methods such as digitization and networking as soon as possible to facilitate the improvement of management efficiency. The press and publication management department and information providing department of the central government, provinces, and municipalities implement networking based on information standards. It is recommended that the gold version project that has been approved by the State Planning Commission be implemented in order to realize e-government, automatic information analysis and decision making, and online publishing information supervision.
Make the following recommendations to the printing and publishing system;
1. Pay close attention to the construction of digital workflows and digital resource bases, transform the advantages of traditional news publishing industries into advantages of online publishing, and increase the value of traditional news publishing industry. This is an opportunity for the network to bring new profits to the traditional publishing industry.
“Whoever masters the content in the online world can dominate the world.†The advantages of the traditional publishing house's brand and author resources determine the level of publishing content. It is the most important factor in attracting readers, and the long-term accumulation of publishing content resources. Digitization will become a huge source of wealth. The publishing industry that masters publishing resources is the protagonist of online publishing. The management of digital publishing resources is the key to future success. The publishing groups that have already been established and are about to be established should reorganize all aspects of the printing, distribution and printing with digital network technology.
Publishers should develop towards cross-media publishers. At the same time as publishing printed publications, they will publish online e-books and multimedia CD-ROM publications. For this reason, publishers should change their publishing methods and publishing management to digital and network orientation.
First of all, it is necessary to realize the digitization of publications. This is the basis and the realization of the publication management network. These two aspects are the key and necessary conditions for the transformation. At the same time, we must also implement computer management, establish a digital work flow, and publish a digital database. Use online tools to implement decision-making on online topics, send and receive text online, and edit online, and expand external information exchange and image promotion through the Internet.
Printing companies should develop digital media processing plants, carry out digital printing, multimedia production, web page production, and digital resource management, and carry out diversified operations. In addition to books and periodicals, they will carry out packaging, advertising, commercial paper, and special printing.
2. Develop e-commerce platforms, conduct e-commerce, participate in online bookstore construction and online copyright transactions, and enter the international publishing market through the Internet.
Publishers will print on the Internet, printing companies that cannot accept business from the Internet will be difficult to survive, and printing and publishing companies that cannot conduct transactions online will find it difficult to compete.
3. Pay attention to the cultivation of online publishing talents and create conditions for them to develop their talents.
With the development of digital network technology, we will see: “In a few years, no enterprise will be an Internet company. If traditional industries cannot successfully integrate with the emerging Internet, especially e-commerce, they must be eliminated. ."
E-commerce will be a survival method for enterprises in the new century. Without the ability to operate online, enterprises will not be able to dominate in the future market competition.
"Anyone who has mastered the Internet will grasp the future."
Under the guidance of the spirit of the Fifth Plenary Session of the 15th Central Committee of the Central Committee, we must seize the opportunity of the arrival of the new technological revolution and adopt a strategic vision of digitalization, networking, and globalization to re-adjust and determine the direction in which we develop our industries and enterprises. As an important part of the information industry and a major provider of information, the publishing industry will surely have a great deal in the coming century. (Shen Haixiang)
At present, from the perspective of technological development, there are "pornographic content" filtering software that can block websites with problems, but for websites or articles that have political problems, they cannot be automatically identified. Moreover, some people use the Email method to distribute reactionary articles (such as Falun Gong). According to the latest statistics, there are now 1.4 billion emails sent every day on the Internet, with an average of 970,000 copies per minute. It is difficult to do a pre-inspection, such as sending overseas emails. Email, how to deal with the problem?
Third, countermeasures Although online publishing will cause a great impact on the traditional press and publishing industry, as long as we take active response measures, we can change the impact of the opportunity. As pointed out by the Director-General of the Press and Publication Administration in the message of the new century, “There is only one way out, that is, seize opportunities, accelerate development, and use development methods to solve problems in the process of advancement.â€
Countermeasure 1: Take diversified investments and establish China Internet Publishing Group, which integrates the advantages of various funds and resources. It will open up ICP after China's accession to the WTO, lay a foundation for contending with an international multinational publishing group, and enter the international market.
A few printing and publishing groups in Europe and the United States not only occupy most of the traditional publishing markets, but also occupy most of the online publishing market. Even if publishing companies in China are publishing groups, compared with foreign countries, they have a very large scale and technology. With a large gap, it is very difficult to rely on the power of a certain unit to conduct online publishing. IDG, SoftBank and other foreign large-scale publishing companies have entered China through cooperative means. They have a certain scale of domestic online bookstores and support from foreign companies. After joining the WTO, foreign companies are more likely to enter. As a special management industry in China, press and publication has to give full play to our strengths by jointly publishing and publishing relevant units (including various publishing groups, Xinhua Bookstore headquarters, department information centers, copyright protection centers, etc.) to form China Internet Publishing Group. To cope with the international publishing group that entered China officially after joining the WTO. Enterprises must have a certain scale in order to make full use of high-tech equipment.
Countermeasure 2: Joint stock-holding system is used to unite the various issuing groups. Xinhua Bookstore Head Office, publishing groups, and large publishers form a Chinese online bookstore to respond to the opening of China's hair industry after China's accession to the WTO. In the case that the scale of online publishing has not yet been established, e-commerce activities will be actively carried out. When the time is ripe, the transition will be made to network publishing service providers. Give play to the role of China's universally advanced Xinhua bookstore network.
Countermeasure 3: Establish a cross-media publishing group. Television and broadcasting are already digital. They and online publications are both part of online media.
Cross-media publishing is the development trend of the Internet era. It promotes the cooperation of publishing, broadcasting, film and television, and IT companies and sets up a cross-media publishing group. The combination of AOL and Time Warner is a precedent. Some provinces in our country have begun.
Countermeasure 4: Strengthen the construction and implementation of network publication laws and regulations, prosper the online publication, and occupy the online market with advanced publishing content.
Countermeasure 5: Strengthen the development and promotion of network publishing technologies, and develop technical standards for network publishing.
Countermeasures 6: Pay close attention to the implementation of the gold version of the printing and publishing industry.
The Fifth Plenary Session of the 15th CPC Central Committee pointed out that “vigorously advancing national economic and social informationization is a strategic measure that covers the overall situation of modernization. It is necessary to drive industrialization through informationization, give play to its advantage of later development, and achieve leap-forward development of social productivity.â€
Premier Zhu Rongji recently pointed out: "Strengthening the construction of government management informatization." The Administration of Press and Publication and the Local Government Administration of Press and Publication Administration informatization construction are important guarantees for the normal development of China's Internet publishing, and still use traditional means to continue to manage increasingly digital publications. The industry is very difficult. The government departments in charge of press and publication should adopt modern and advanced methods such as digitization and networking as soon as possible to facilitate the improvement of management efficiency. The press and publication management department and information providing department of the central government, provinces, and municipalities implement networking based on information standards. It is recommended that the gold version project that has been approved by the State Planning Commission be implemented in order to realize e-government, automatic information analysis and decision making, and online publishing information supervision.
Make the following recommendations to the printing and publishing system;
1. Pay close attention to the construction of digital workflows and digital resource bases, transform the advantages of traditional news publishing industries into advantages of online publishing, and increase the value of traditional news publishing industry. This is an opportunity for the network to bring new profits to the traditional publishing industry.
“Whoever masters the content in the online world can dominate the world.†The advantages of the traditional publishing house's brand and author resources determine the level of publishing content. It is the most important factor in attracting readers, and the long-term accumulation of publishing content resources. Digitization will become a huge source of wealth. The publishing industry that masters publishing resources is the protagonist of online publishing. The management of digital publishing resources is the key to future success. The publishing groups that have already been established and are about to be established should reorganize all aspects of the printing, distribution and printing with digital network technology.
Publishers should develop towards cross-media publishers. At the same time as publishing printed publications, they will publish online e-books and multimedia CD-ROM publications. For this reason, publishers should change their publishing methods and publishing management to digital and network orientation.
First of all, it is necessary to realize the digitization of publications. This is the basis and the realization of the publication management network. These two aspects are the key and necessary conditions for the transformation. At the same time, we must also implement computer management, establish a digital work flow, and publish a digital database. Use online tools to implement decision-making on online topics, send and receive text online, and edit online, and expand external information exchange and image promotion through the Internet.
Printing companies should develop digital media processing plants, carry out digital printing, multimedia production, web page production, and digital resource management, and carry out diversified operations. In addition to books and periodicals, they will carry out packaging, advertising, commercial paper, and special printing.
2. Develop e-commerce platforms, conduct e-commerce, participate in online bookstore construction and online copyright transactions, and enter the international publishing market through the Internet.
Publishers will print on the Internet, printing companies that cannot accept business from the Internet will be difficult to survive, and printing and publishing companies that cannot conduct transactions online will find it difficult to compete.
3. Pay attention to the cultivation of online publishing talents and create conditions for them to develop their talents.
With the development of digital network technology, we will see: “In a few years, no enterprise will be an Internet company. If traditional industries cannot successfully integrate with the emerging Internet, especially e-commerce, they must be eliminated. ."
E-commerce will be a survival method for enterprises in the new century. Without the ability to operate online, enterprises will not be able to dominate in the future market competition.
"Anyone who has mastered the Internet will grasp the future."
Under the guidance of the spirit of the Fifth Plenary Session of the 15th Central Committee of the Central Committee, we must seize the opportunity of the arrival of the new technological revolution and adopt a strategic vision of digitalization, networking, and globalization to re-adjust and determine the direction in which we develop our industries and enterprises. As an important part of the information industry and a major provider of information, the publishing industry will surely have a great deal in the coming century. (Shen Haixiang)
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