Lead: Apple HomeKit accelerates into the smart home market in China?
The market concept of smart home has been around for some years. Even in the Chinese market, there are already many vendors in different fields, including Internet equipment manufacturers such as Xiaomi and Meizu, as well as traditional home appliance manufacturers such as Haier and Midea. Internet giants such as BAT, but due to various reasons such as the inability to unify standards, the user experience is not ideal, and the lack of integration of pre-installed market resources, the popularity of smart homes is slower and does not meet expectations. But recently, the good news came. Apple and R&F Group set up a model room for smart homes in Beijing. They started the promotion campaign for the HomeKit protocol and the “family†app on the iOS system. Does this mean new? A round of smart home popularity is about to come.
User experience is still Apple's "magic weapon"
The reporter had the privilege of experiencing the smart home model room created by Apple and R&F in the first place. With the Siri voice assistant on the mobile phone, you can easily switch the door lock, control the closing of the curtain, adjust the lighting of the desk lamp, Remotely manage air conditioners, air purifiers, indoor cameras, etc. Through preset scenes and automated operations, you can also let the system intelligently learn your usage habits, thus enabling the management of multiple smart devices in a “one-click†room. Is it a little heart?
Compared with some smart home systems already on the market, Apple's system based on HomeKit components and "family" apps does not have much difference in technology. It is remotely implemented by WiFi module on smart home appliances. management. However, in terms of user experience, Apple still reflects its big factory style. First of all, it is very difficult to get started, and it is unified in the user interface of “Family†App, and can be used in Siri on iPhone, iPad and even Apple Watch. The voice operation on the device has improved the sense of technology. In addition, in terms of security, Apple is also quite outstanding. In the current management mode, users' personal privacy information will be stored on the local iPad or Apple TV as a smart home control hub, and will not be uploaded to the cloud. It can effectively eliminate the risk of remote intrusion by hackers; in addition, it is the matching of third-party smart devices. As long as it is a third-party peripheral certified by Apple HomeKit, it can be easily scanned or manually input 8-digit pairing. The way the code is easily added is quite convenient.
In addition, Apple's "family" app launched in iOS 10 is also quite easy to use. It has built-in four modules of equipment, scene, room and automation, which can scientifically and efficiently manage the added smart devices in different ways. The automation module allows the user to perform scene management of multiple smart devices through some preset conditions, such as triggering the "get up" scene on time. When the time arrives at 8:00 in the morning, your curtain will be Automatically open and so on.
Industry chain synergy is still the key to the future
For smart homes, the support of third-party devices for software systems is critical. In this regard, Apple has also made full preparations. According to official data disclosed by Apple, more than 100 products have supported HomeKit so far, and the brands involved include well-known brands such as Honeywell and Philips. It covers door locks, switches (sockets), fans, purifiers, air conditioners, curtains, air quality monitors and many more. However, according to Apple's "conventions", the price of these HomeKit certified devices will be higher, and based on security considerations, users also need to prepare an iPad or Apple TV as the control center of the entire smart home system, the cost is undoubtedly There will be an increase.
Compared with Apple's practice, Xiaomi, Meizu and other manufacturers that have already involved the smart home market in China seem to be "good quality and cheap". Take the PM2.5 air quality monitor as an example. The product price of Xiaomi Mijia is 399 yuan, while the price of HomeKit certified radium bean 2 is 599 yuan, which is still expensive. But for Apple's old users, it is not a big problem. What really bothers users is probably the problem of upgrading the existing home appliances to smart devices, especially in large products such as air conditioners, TVs, refrigerators, washing machines, water heaters, etc., so that more home appliance manufacturers support the HomeKit protocol. The key to whether Apple's smart home ecosystem can be bigger and stronger. In addition, compared with the aftermarket, it is of great significance to promote the development of the entire smart home industry in cooperation with real estate developers in the pre-installation market, that is, the support of the complete set of HomeKit equipment in advance. In this regard, Apple and R&F's cooperation show is also a good start, and provides a lot of market imagination for further in-depth strategic cooperation in the future.
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