According to the “China Internet Education Market Quarterly Monitoring Report for the First Quarter of 2017†released by Analysys , the overall revenue of China's Internet education market in the first quarter of 2017 reached 45.84 billion yuan, a year-on-year increase of 64.9%.
In addition, from the perspective of Internet education users, the average number of quarterly active users in all secondary areas of Internet education has increased compared with the previous quarter. Among them, the number of monthly users of primary and secondary education reached 1,139.28 million.
It can be seen that the K12 field (representing 12 years of primary and secondary education from the first grade of primary school to the third grade of high school) has gradually become a must for the online education industry. There are two main reasons for this: First, with the expansion of the parent group after 80, 90, the change of consumption concept and the emphasis on education; Second, the transformation and development of science and technology, the upgrading of the network environment and Optimization, the learning model of online education has become the choice of more parents.
Nowadays, the institutions on the K12 online education track are also endless. How do you overtake the curve on the fierce track? Splitting its children's business by vipabc, a brand of iTutorGroup, this year's new brand vipjr may give us some inspiration.
Select the finest small selection, the introduction of outstanding teachers
Vipjr differs from other online educational institutions in its business model in that it provides a wide range of teaching services, including mathematics and TOEFL IELTS. At the beginning of its establishment, vipjr announced the establishment of a special mathematics teaching research institute, and hired a special teacher of Shanghai, a special education professor of basic education, and Jin Rongsheng, the Chinese mathematics Olympic gold medal coach, as the dean. In the faculty of vipjr mathematics, the first-tier city teachers are up to 90%.
In the English field, on the basis of the original 10,000 foreign consultants, the American Academic Advisory Council was announced. The committee members are thought leaders from the world's top schools such as Harvard University and the University of Pennsylvania.
Deep cultivation teaching, recognized and authorized by authoritative organizations
Following the grant of TOEFL Primary and TOEFL Junior Platinum Partners, vipjr recently announced a strategic partnership with Oxford Press to launch a new curriculum for 5-15 year olds. The three sets of textbooks, Oxford Discover, Show & Tell, and Let's Go, were selected and licensed exclusively by Oxford University Press. There are any two authorized authorities of TOEFL and Oxford Press, and I believe that the teaching quality of vipjr can be guaranteed.
On the whole, the core competitiveness of online education is still products . Only with excellent and professional faculty levels, we constantly upgrade our teaching and research strength, and research and develop new products that are in line with K12 education, so that we can occupy a place in K12 online education.
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