The "Aofei Cup" Creative Design Competition Review Meeting was held in Beijing

Recently, under the guidance of the Consumer Products Industry Department of the Ministry of Industry and Information Technology, the China Toys and Baby Products Association (hereinafter referred to as the China Football Association) and the All-China Women's Federation Children's Work Department jointly hosted the 8th Olympic Games Co-organizer. The "Flying Cup" Creative Design Competition Review Meeting was held in Beijing.

The "Aofei Cup" Creative Design Competition Review Meeting was held in Beijing

"Aofei Cup" Creative Design Competition

It is reported that this year's competition attracted 4,779 students and teachers from 550 colleges and universities at home and abroad, and received 2,363 effective design proposals.

The jury of the competition was led by Liang Mei, director of the China Play Association, Yu Hongxia, director of the Children's Work Department of the All-China Women's Federation, Cao Yongqiang, senior vice president of Aofei Entertainment Co., Ltd., and Gao Xi, a professor of industrial design at Tsinghua University's Academy of Fine Arts, and Beijing Institute of Technology. Yang Xin, deputy dean of the Department of Industrial Design, and more than 10 authoritative figures from the production of animation and technology toys and key industrial design institutions. During the judging panel, the judges exchanged their performances from the professional perspectives of their respective works in the later stages of development and production, technology application, design creativity, concept expression, market value, etc., and enthusiastically explored product development direction and market trends as products. Innovate the pulse and contribute to the wisdom of the kit.

The "Aofei Cup" Creative Design Competition Review Meeting was held in Beijing

Liang Mei, President of China Toys and Baby Products Association, delivered a speech at the preliminary evaluation meeting

At the final commentary on the afternoon of the 10th, the leader of the China Play Association, Liang Mei, introduced the competitions of previous competitions. Compared with the previous competitions, in addition to the increase in the number of competitions, the quality of the works has also undergone a qualitative leap. It is worth mentioning that this year's competition review meeting has specially added an interview with the review experts.

The "Aofei Cup" Creative Design Competition Review Meeting was held in Beijing

Cao Yongqiang, Senior Vice President of Aofei Entertainment Co., Ltd., commented on the entries at the final evaluation meeting

Mr. Cao Yongqiang, Senior Vice President of Aofei Entertainment Co., Ltd. is very satisfied with the final result. He said: "The five-month competition was very successful and it is a model of the combination of production, education and research. The number of institutions and designers involved in the competition is wide, the enthusiasm of the competition is high, and the amount of effective works collected is large. The high quality is beyond expectations. We have found a lot of very creative and innovative works, and have also excavated a group of outstanding creative design talents." “I saw a lot of outstanding design works. Some gave us a lot of inspiration. Some of the works have very good commercial value and implementability. You see this doll design is very unique and easy to put into production.”

The "Aofei Cup" Creative Design Competition Review Meeting was held in Beijing

"Aofei Cup" Creative Design Competition Final Evaluation Committee

During the one-and-a-half-day review meeting, the reviewing experts gave a comprehensive comprehensive assessment of the works through the selection, voting, appraisal and interactive work of key works. The awards were settled in an open and fair selection. A total of 1 special prize, 1 gold medal, 2 silver medals, 10 bronze medals, 5 single prizes, 100 merit awards and 100 encouragement prizes were awarded in this competition.

The organizing committee of the competition will inform the winners of the winning results by email in late August. For more detailed information on the awards, please pay attention to the announcement of the contest released on September 5th at Design Online and the official website of China Toys and Baby Products Association.

Up to now, the Creative Design Competition has been successfully held for eight consecutive years. The Association has accumulated more than 1,000 domestic and international excellent design institutes and more than 500 designer resources. Through the establishment of a platform for industry, education and research on toy culture creativity, R&D and design, technological innovation, talent pooling and industrial transformation, the Association continues to stimulate the initiative, creativity and flexibility of universities, research institutes, design companies and toy practitioners at home and abroad. The products are designed and designed, and the selection results of the design competition are recommended to the toy manufacturers for conversion into mass production to further improve the product innovation ability, technical level and knowledge value of the toy industry, and provide services for the industry enterprises while boosting the industry. Rapid and healthy development.

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