Europe's third quarter report mentioned: the company achieved revenue of 6.903 billion yuan in the first three quarters, an increase of 37.20%; net profit of 945 million yuan, a year-on-year increase of 33.42%; net profit after deducting home is 895 million yuan , a year-on-year increase of 29.04%; basic EPS was 2.34 yuan, an increase of 22.51%. Among them, Q3 achieved revenue of 3.029 billion yuan, a year-on-year increase of 40.5%, net profit of 530 million yuan, a year-on-year increase of 31.21%; net profit after deduction was 519 million yuan, an increase of 28.73%.
The basic situation in the third quarter: channel revenue: the total revenue of the dealers in the first three quarters increased by 35.47% year-on-year; the revenue of the direct sales stores in the first three quarters increased by 18.50%; the income of the first three quarters of the bulk stores increased by 69.83%. In the first three quarters of the export revenue, the accumulated revenue increased by 32.11% year-on-year; the cumulative total increased by 37.57%.
Main business segment revenue: the first three quarters of the cabinet revenue increased by 24.12%; the first three quarters of the wardrobe revenue increased by 63.36%; the first three quarters of the bathroom revenue increased by 13.71%; the first three quarters of the door revenue increased by 51.94% In the first three quarters of the wall decoration, the revenue increased by 31.56% year-on-year; the other three quarters saw a year-on-year increase of 78.20%; the total accumulated year-on-year growth was 37.20%. . Main category opening situation: As of September 30, 2017, there were 2,138 European-style storefront counters, 781 Ou Bo Li storefronts, and 1,768 wardrobes.
See how the Europeans can determine 10 billion?
From industry-related information and Europa Q3 data analysis, it is not difficult to conclude that in 2017, Europa is planning to break through 10 billion scale. If the target is achieved, Europa will become the first tens of billions of enterprises in the household industry. The status of leading industry leaders is firmly established. We can interpret Q3 data from three aspects:
Strong growth of 10 billion enterprises is ready to go
Over the past 10 years, Ou Pai has maintained a growth rate of more than 30% for a long time. In the third quarter, it has achieved a scale of nearly 7 billion yuan. According to the characteristics of the home and building industry, the fourth quarter will once again usher in a similar growth with the third quarter. Speed, the third quarter to achieve operating income of 3.029 billion yuan, in the fourth quarter in the same period of 2016 or the same as the growth of the third quarter, the realization of 3 billion yuan sales revenue should not be a problem, so we have every reason to believe that as of December 31, 2017 Ou Pai Home will become the first tens of billions of companies in the home industry.
Marketing innovation package marketing 掀 promotion boom
Ou Pai launched 19,800 yuan in 2017, and the one-stop marketing model of the whole house is on the surface. It is indeed a wonderful promotion plan, but it is actually the whole management system and the terminal marketing model for the customized industry. The innovation, behind the package marketing, is the strong terminal implementation of Europa, and the in-depth understanding and research of consumer behavior and psychology in the Internet age.
The package marketing plan is simple and easy to understand, and due to the precise integration of the whole house plan, the introduction of the space-integrated design concept has made this activity detonate the follow-up of the entire customization industry. At the same time, various packages of 16800 and 18800 have come. It is reported that package marketing has helped the European-style wardrobe achieve nearly 80% growth.
Engineering and big home business continue to grow rapidly
The new growth point of Ou Pai is the comprehensive integration of the large household categories. At present, it has formed the European cabinet wardrobe as the leading, extending the European Platinum doors, Ou Bo Li cabinets, wallpaper curtains, European style bathroom and other large household products.
According to the analysis of the data, the growth rate of the European-style large-scale business projects (engineering) and other large household products projects has exceeded 60%, and the cabinet project has therefore adjusted the single-digit growth, and has adjusted the executives to the current market development trend. It will not be possible to achieve a speed of more than 20% for a single cabinet category project. Engineering and large homes will continue to lead the next expansion of Europa.
Editor in charge: Zhu Ling
Wooden Computer Desk,Office Furniture,Working Table,Office Desk
Longsheng Office Furniture Co.,Ltd , https://www.longshengfurniture.com