On August 15, ANTA Sports Products Co., Ltd. (hereinafter referred to as "Anta", stock code: 2020.HK) announced its results as of June 30, 2017. During the period, realized income was 7.32 billion yuan, an increase of 19.2% over the same period of last year. Profit attributable to shareholders increased by 28.5% to RMB 1.45 billion, and basic earnings per share increased by 24.0% to RMB 55.98.
The gross margin has exceeded the 50% threshold for the first time, up 2.7 percentage points to 50.6%. In particular, in the second quarter, the retail sales of Anta brand and non-Anta brand (calculated according to retail value) were the leading industries, which recorded an increase of 20-30% and 50-60% respectively year-on-year. Free cash inflows increased by 151.1% to RMB 1.82 billion and net cash was RMB 10.03 billion. Anta's market value also soared to HK$74 billion in this period, and it is firmly positioned as the fourth-largest global sporting goods management company in terms of market capitalization.
Multi-brand omni-channel growth, nearly 10,000 stores nationwide
In the first half of the year, Anta continued to implement the “single-focus, multi-brand, and omni-channel†4.0 strategy. The group's Anta, Anta Children, FILA, FILA KIDS, DESCENTE and other brands, covering the general to high-end, from functional to leisure sports Supplies and other subdivided consumers.
Anta Store (including Anta Children's Independent Store) continued to consolidate its position in traditional street-level sales channels and actively increased the proportion of shops in shopping centers and department stores. At the same time, Anta also launched its eighth-generation store. The new decoration and merchandise display will bring consumers new shopping experiences. As of the end of June, there were 9041 Anta stores (including Anta Children's Independent Store), 869 FILA stores (including FILA KIDS independent stores), and DESCENTE has entered more than 10 core city shopping centers nationwide. There are 21 stores nationwide.
In addition, in the e-commerce channel, in addition to the official online mall anta.cn, but also entered the Tmall, Jingdong, Vipshop and other e-commerce platform. At the same time, Anta's new logistics center is expected to open early next year. “The Group's logistics capabilities and distribution efficiency will be further enhanced by effectively implementing 'delivery to stores and direct delivery' to meet the needs of Anta and Anta branded children's wholesale business and FILA/FILA KIDS/DESCENTE branded retail business. Quickly meet consumer preferences and sudden demand changes,†said Anta chairman Ding Shizhong.
Marketing Innovation Enhances Consumer Experience, Sword Targeting 2025 Billion Target
During the period, following Anta basketball spokesperson Klay Thompson assisting the Golden State Warriors to win the NBA championship, Anta invited Thompson and China’s consumer spending to start a 30-day large-scale consumer experience event in order to let the majority of consumers enjoy the charm of basketball. —— “Crazy†China has traveled to 12 cities, and the total number of live events has exceeded 30 million. The related microblog topics have read more than 77 million. They have successfully opened up online and offline channels and brought extraordinary results to Anta basketball products. The consumer experience.
At the same time, its FILA brand launched the BLUE LINE series in January this year to further expand the consumer group. FILA also boldly innovated cross-border cooperation, cooperated with Staple, an American trend brand, and launched the Staple X FILA product series in China. At the same time, the new season's cross-border Jason Wu X FILA series brought consumers more FILA-style personalized products.
In Anta's plan, by 2020, it will achieve a compound annual growth rate of over 15% for the Group's sales pipeline, and ANTA's annual sales growth will reach a double-digit compound annual growth rate. The FILA sales pipeline will have a compound annual growth rate of more than 30%. In terms of sales volume, the sales target for footwear reached 100 million pairs and the sales target for clothing exceeded 130 million. In terms of channels, the number of stores will exceed 11,000, while e-commerce accounts for 20% of retail sales. It is expected that the entire year of 2017 is expected to exceed 30 billion yuan.
Ding Shizhong said: "China's sportswear industry is expected to reach a scale of RMB 7 trillion in 2025. We will continue to lead the Chinese sports industry in the new decade of gold with the government's strong support for the development of the sports industry and the 2022 Winter Olympics. â€
Reproduced from: Business Network
Correct sitting posture, scientifically protect the spine, focus on the design of children's tables and chairs for 20 years, easy and simple installation, natural and tasteless, healthy selection of materials, ergonomic design, so that children no longer stoop.
The height is controllable, and the multi-position can be adjusted. It is suitable for children aged 3-18. Matte eye protection coating for professional study without distraction.
The professional technical team provides one-to-one service, without queuing, so that you can buy with confidence Table, comfortable and anti-shake, adjustable lift table and chair. Large-capacity drawer design, smooth welding design, not stinging, safe to use, non-oxidizing, extending service life
Kids Walking Chair,Childrens Sofa Chair,Ergonomic Computer Chair,Comfortable Study Chair
Igrow Technology Co.,LTD , https://www.aigrowdesks.com