With the development of financial technology, the changes in the domestic offline acquiring market, the rapid development of mobile payment and the application of big data in various industries, the changes in the POS industry are quietly proceeding.
POS intelligent trend is unstoppable
In the brutal expansion of the Internet giant, the rapid development of mobile payment directly drives the user's mobile payment habits.
The POS industry intelligence has become a recognized trend under the combined effect of POS card processing fee reform, aggregate payment demand, traditional POS profit decline and demand reduction, and intelligent equipment hardware cost reduction.
The mobile payment online scene covers all aspects of life, clothing, food and shelter. Domestic consumers pursue convenient and fast services. They are accustomed to carrying only mobile phones when they go out, using scan code payment and “cloud flash payment†payment methods. The scale of mobile payment has soared, and the changes in user habits have met the demand for smart POS demand for aggregate payment.
POS payment function will be weakened, the entrance effect will be highlighted
On the one hand, payment will no longer be the whole of the POS, but as a part of the merchant's entire merchandising process, its importance will gradually weaken. On the other hand, as POS functions become more and more powerful, more and more peripherals and sensors are integrated or connected with POS, and the high-bandwidth communication capability of the Internet further highlights the entry role and becomes the entrance of online and offline integration.
The catering industry has become the focus of smart POS competition
Clothing, food, housing, and people's livelihood. Among them, "food", that is, the catering industry, has a small amount of high frequency, strong desire to touch the net, clear pain points, and overall demand uniformity, which is most suitable for intelligent pos cutting.
The pain points of the catering industry mainly include the integration of cashiers that support as many payment methods as possible. All the take-away platforms do not need to be exchanged for frequent take-out of the take-out, simple and convenient member management, and the integrated ordering system for ordering meals to the kitchen is opened. The group purchase platform is a combination of group purchase, preferential promotion and flexible allocation of write-off preferential management, and these pain points are basically the unified needs of the catering industry, and can exert the maximum value of a set of solutions. Smart POS fully supports WiFi, cable and cellular networks, laying a solid foundation for terminal access on various Internet platforms. Therefore, the whole package of service catering merchants can solve the needs of these catering merchants while maximizing the service revenue.
Based on the above factors, various roles have entered the catering market, including smart POS vendors, smart POS operators, smart POS service providers and large Internet companies. For catering merchants, perhaps the best time. As long as the creativity is good enough, the team is good enough and the others are not a problem. For the service providers in the catering market, burning money may not solve all problems. The key key is quality service.
Smart POS will burst out
Smart POS has been welcomed by its intelligent operating system, platform open and Internet access.
With the development of mobile Internet and the popularity of smart terminals, “new retail†is no longer a concept, but completely changes the marketing model of traditional stores and e-commerce, among which O2O mode becomes one of the main forms of offline merchants’ operation. Driven by this, the intelligent POS machine carrying the multi-function has gradually moved toward the industry.
Smart POS can be said to be an indispensable part of the “new retail†landing. Taking the O2O catering industry as an example, after the emergence of the smart POS terminal, it not only carries the mobile payment function, but also provides the card voucher marketing and data for the merchant. Analysis, customer marketing and other aspects of the demand, making it gradually become an important entry point for new retail.
According to the “China Intelligent POS Industry Special Analysis 2017†report released by Analysys, at the end of 2016, there were 87.44 million market entities in various countries, and 16.513 million new market entities in 2016, an increase of 11.6%. The market entities and consumption scale continued to grow, laying a solid foundation for the rapid development of the intelligent POS industry. Recently, UnionPay has issued the “Notice on Accelerating the Acceptance of Key Flashing Products by Key Catering Merchants in the Jurisdictionâ€, and also proposed to lay smart POS in the key catering merchants of UnionPay in the future, and the acquiring institutions can enjoy a subsidy of up to 400/set. It can be seen that the future of intelligent POS machines will accelerate the replacement of traditional POS machines.
to sum up
This is the best time. Encourage licenses for “Internet +†policies at the national level, money subsidies for large Internet companies such as BAT, popularity of user smartphones, development of mobile payment habits, etc. Many factors make offline orders more convenient and possible. Promote the popularity of offline POS, especially smart POS.
This is the worst era. POS is an important entry point for offline receipts and was once a convenient symbol. The advent of the mobile Internet era, especially the rise of QR code payment, has to be said to have changed this situation. The most lightweight two-dimensional code payment solution, the POS hardware carrier is no longer needed, the only need is a scanner. This convenient payment method is gradually overturning the huge offline offline acquiring market, and even many insiders worry that POS may die.
In fact, don't be so pessimistic. The two-dimensional code software solution + scanner has its easy deployment and convenience, as well as its security risks and limitations. POS is used as a hardware integrated solution acceptance terminal. It is ensured by bank card detection organizations and laboratories such as PCI. It supports full payment methods such as QR code, “cloud flash payment†and bank card, and is also available because of the intelligentization of the terminal. With all-round data collection, the terminal will not die within a certain period of time, and it will reach an unprecedented climax in the short term.
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