HC Security Network News in China's home appliance and consumer electronics fair held in Shanghai in March 2018 8-11 (2018AWE) to the "wisdom of life Global Platform" as its theme, will showcase a wealth of intelligent life scenes to the audience, companies such as Haier show The smart home began to truly land in a package of overall solutions, pushing the traditional home appliance industry to accelerate the pace of intelligent transformation and upgrading.
Four types of enterprises are rushing to the smart home market, and large home appliance companies have more competitive advantages.
Smart Home is a smart home integrated service platform based on the new generation of information technology. It is an organic integration of home smart devices, Internet of Things, high-speed information networks and application services. Compared with traditional home appliances, communication, and IT products, the biggest difference between smart homes is: from “single product competition†to “comprehensive strength of system integration platformâ€, this business model determines the technology and capital of smart home industry. The threshold for other aspects is relatively high, and it is not the average SME can dominate.
During the 2018AWE exhibition, many exhibitors concentrated on the innovations with the theme of “smart home†and “smart homeâ€. The entire exhibition area can be seen everywhere in hardware products, such as IoT, big data, artificial intelligence and other technologies. As a result, the product's self-learning, active service, and human-computer interaction capabilities are increasing, showing a desirable future for a better life.
At present, large enterprises trying to gain the right to speak on the smart home platform can be divided into four categories: (1) Apple, Google, Amazon, Huawei, Xiaomi and other technology companies, which have certain platform advantages in their own professional fields. Extending to the smart home field, for example, Apple's previously released HomeKit smart home platform, users can access through the iOS system; Huawei launched smart home open interconnection platform HiLink. (2) Large-scale Internet companies represented by BAT (Baidu, Alibaba, Tencent) mainly cooperate with equipment manufacturers to break through the hardware portal to obtain massive data, and then provide content and services to users to build a smart home ecosystem. For example, on 2018AWE, technology giant Tencent announced a strategic cooperation with Changhong. In the future, Tencent's AI assistant solution will be launched on Changhong's new generation of smart TV. (3) Large-scale home appliance enterprises represented by Haier, Samsung, and the United States, mainly through independent products, seek open cooperation and build smart home platforms, for example, Haier Smart Home U+ platform, Midea M-smart smart home platform and Samsung SmartThings, such enterprises have strong R&D advantages and capabilities in hardware and software. Among them, the open interface protocol of Haier Smart Home U+ platform can enable different types of home appliances and different services to access smart home platforms. interconnection. (4) Retail enterprises represented by Jingdong, Suning and Gome, which occupy the advantages of online or offline sales channels. For example, Jingdong mainly relies on JD+ plan to use APP to control all smart products in JD+ plan; Suning launches intelligent cloud open Platform, this home-end strategic product is dedicated to providing a one-stop smart solution.
Among the above four types of enterprises, the first, second and fourth types of enterprises rarely engage in the R&D and production of the core “home appliances†in the smart home products category, or the number of home appliance products is too small, so that they can grasp the needs of smart home users. Not fast enough and comprehensive, they are destined to become the real leader in the smart home industry.
The third category of enterprises (large household appliance enterprises) rely on refrigerators, air conditioners, washing machines, televisions and other home appliances provided to users to provide perfect pre-sales, sales, and after-sales services, and strengthen their platform construction based on hardware advantages. And the software research and development capabilities, and ultimately in the smart home industry is more grounded, the competitive advantage is more prominent. With the diversification of smart products, large-scale home appliance enterprises have accelerated the layout in various sub-segments such as smart home appliances, smart security, intelligent lighting, smart curtains, smart door locks and smart speakers, which naturally promotes the concept of “smart homeâ€.
Smart home enters the third stage of "systematic intelligence", Haier will win
From the classification of terminal products, the development of smart home can be divided into three stages: single product intelligence, cross product interaction, and systemized intelligence.
In the first stage of development, large-scale home appliance enterprises have certain advantages, and their production of refrigerators, air conditioners, washing machines, televisions and other large household appliances can achieve intelligent control and background networking.
In the second stage of development, integration, interaction and data intercommunication between different products began, but most of the interactions between products require human operation, and the feeling brought to the user is “operation is cumbersome and not convenientâ€.
In the first two stages of development, the challenges faced by the smart home industry are concentrated in two aspects: “difficult to communicate†– in the entire smart home industry, different categories and different brands can not achieve interconnection, most companies still stay In the intelligent stage of the single product; "not active" - ​​most of the current smart homes stay in the single product control phase, unable to provide active services to users.
The third stage of development is to build a “smart home product platform operation†based on perfect intelligent items and cross-product interactions. This stage needs to follow uniform standards, and the independent sub-platforms of each product are seamlessly connected to the unified Large platform, not only can data interoperability and functional interaction between different products.
At present, the biggest bottleneck in the third stage of development is: “not complete†– many companies can produce excellent smart items, but basically can't achieve the coverage of the whole scene, lack of software and hardware. Service-integrated solution, especially in the service of fragmentation.
For example, Samsung's SmartThings platform is relatively closed, mainly supporting its own products. Samsung's smart products are currently in the passive control stage, and the scene is incomplete. LG has released a new artificial intelligence brand ThinQAI, but it displays a full set of artificial intelligence. Home products only include wardrobes, refrigerators, washing machines, and televisions. There are fewer product lines included, and they can't really provide complete solutions for users. Gree's smart home layout is mainly intelligent and environmentally friendly home system, which is limited by its own air-conditioning unit structure. The smart home industry is mainly in the smart stage of single product; Huawei's HiLink smart home platform mainly uses routers as the entrance to access hardware. At present, there are few hardware landings, mainly routers, gateways, TV boxes and so on.
Because there are more soft ribs, users experience the smart home applications of some enterprises, and feel that they are not smart enough, comfortable, convenient, and even complain that they are “pseudo-intelligenceâ€.
Facing complex scenes, dealing with complex problems, how to bring convenience and comfort to consumers, will become a new opportunity for enterprises to achieve cornering overtaking.
The third stage of development has brought severe challenges to the “system integration platform building capability†of enterprises. Haier has launched an active attempt. Haier's industry's first "4+7+N" full-scenario customized smart package at 2018AWE, based on kitchen, bedroom and other four physical spaces and air, security and other seven full-house solutions, to provide users with N customization Or a self-selected wisdom and good life experience based on living habits, exclusive realization of smart life one-stop, full scene, customized, cracked the industry four difficult problems of interoperability, non-active, not complete, service fragmentation, let smart home start Really landed.
For example, the pain points of the “smart kitchen†field and the industry's difficulties are mainly concentrated in five aspects: 1. What to eat – “annoyingâ€; 2. to buy ingredients – “difficultâ€; 3. to store ingredients – “forget†; 4. Food cleaning - "difficult"; 5. cooking production - "difficult". Haier’s “Smart Kitchen†solution in “4+7+N†responded to the pain points of the above five users and realized “healthy eating†(Xing Kitchen Refrigerator accurately recommended family health plan meal plan), “Buy peace of mind†(Sin Kitchen Refrigerator Mall can purchase peace of mind ingredients carefully selected by users), “Healthy Storage†(food management of Haier refrigerators supported by the food database), and “Healthy Food Cleanup†(Haier Food Purifier is The industry's first application for the national patent "water hydroxyl technology", "cooking health" (providing users with one-button operation of food and convenience functions, etc.) solved the development problems of the industry. From then on, "smart kitchen" is no longer Pseudo-intelligence without experiencing value.
With the gradual emergence of social consumption in the 1980s and 1990s, coupled with the rapid rise of Internet technology, the consumption patterns and consumer demand of residents began to change. The Internet and mobile consumption methods gradually formed, while at the same time, they were diversified in technology and intelligence. The characteristics of demand are also becoming more and more significant. The concept of “smart home†will go deep into the daily life work. In the future, the smart home industry has infinite development space.
In the two major strategic deployments of “Made in China 2025†and “Internet +â€, the importance of smart home for the upgrading and transformation of the traditional home appliance industry is self-evident.
Haier displayed "4+7+N" full-customized customized wisdom package on 2018AWE. At the same time, Haier Group's Haier, US GEAppliances, New Zealand Fisher&Paykel, Japan AQUA, Casa Di, and Commander's six brands jointly demonstrated their synergy. After the precipitation, the three advantages of “hardware, strong set, strong wisdom†have provided the most solid support for the establishment of Haier Smart Home's first platform brand. All of the above measures mark Haier's transformation from traditional home appliance enterprises and take the lead in intelligence. The home industry has achieved "true intelligence", allowing the industry to falsify the truth, to eliminate the complexity, and to really shake the tens of billions of smart home market, to outline the future of smart life and a blueprint for a better life for consumers around the world.
Editor in charge: Zhang Zequn
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