Printing consumables are mainly divided into the following categories:
CTP version, PS version, rushing potion, alcohol-free fountain solution (water bucket water, Hi Fi), powder spray, cleaning solution (paste), ink, varnish, protective glue, calcium removal water, revision pen, Blankets, gun bottom paper, car wash water, blanket cleaning agent, automatic cleaning cloth, digital proofing paper, ink desiccant, printing magnifier, soy ink, etc. are all printing consumables.
The current status of domestic printing consumables is as follows:
First of all, China's consumables market has been in a mixed situation, a variety of original consumables, general consumables, recycling supplies, filling supplies all kinds of terms flooding the entire consumables market. It is understood that now the printing manufacturers buy consumables, in the case of similar visibility, the most critical factor for customers to evaluate the brand is quality; secondly, the price factor, the quality factor is nearly 15% higher than the price factor.
Secondly, the brand confusion of various consumables industries, including dozens of imported and domestic printing consumable brands, the famous people do not occupy an absolute advantage, many merchants can not tell what brand is used, just remember which is probably Produced by the city. This shows that consumable manufacturers should pay more attention to the quality of the products, so they can't use the price cuts to attract customers, because in the case of similar popularity, more customers are looking at quality rather than price.
Regional differences are also one of the factors affecting the sales of printing consumables, as follows:
First, South China: quality and price at the same time, not very concerned about the brand. When customers choose products, they are searched online, which is rare in surveys in other regions.
Second, East China: The market brand is the most mixed, does not focus on a certain brand, in all the market, the most attention to quality, more dependent on the promotion of manufacturers.
Third, North China: The market has the most brands, and it relies on the propaganda of manufacturers. The role of dealers is not small.
Fourth, the southwest region: more concerned about the price, have their own tendency to try and then choose the product.
V. Northwest China: There are fewer brands in the market, and a certain number of brands are recognized. The most concerned about the price, the product sales rely on manufacturers' propaganda and dealers.
As China's economy continues to grow, the country is paying more and more attention to the development of industries related to printing consumables retail projects. And if you want to get more markets, you need to improve the quality of the products first, followed by the price. Only high-quality and low-priced products can get more sales opportunities, and you can gain an advantage in the fierce market competition.
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