The POS machine is no longer a terminal device for cashier at the front desk, but a new POS machine that integrates functions such as electronic billboards, remote maintenance, image monitoring, call system, and touch screen. Closer to the consumer's marketing tools, the remote store management system makes the POS machine a good helper for the store.
The advancement of technology is giving the POS machine more new functions. The integration of hardware and software makes the POS not only have the anti-theft function of alarm setting, but also the POS can be extended to the image application for in-store flow statistics, so that the store manager or the head office can always Master the situation on the spot to determine the staffing arrangements.
In fact, since the 1980s, the first generation of Point of Service (POS) has been introduced in the market to replace the early electronic cash registers (ECR) that can only be used for simple calculations. After the catering, department stores, restaurants, etc. deal with the main terminal equipment for invoicing management operations, the advancement of various computer-related technologies has also enabled the POS system to be continuously updated and created by incorporating various new functions. More new applications are applied to enhance the operational efficiency of storefronts.
In August 2013, Advantech invested 319 million in POS manufacturers to develop technology and established AdvanPOS. This is another important action of Advantech's intelligent retail after the digital signage, video surveillance and intelligent system cloud management platform SUSIAccess. The important link, the establishment of AdvanPOS also means that Advantech's intelligent implementation of the overall layout from front-end marketing, operations, to back-end management.
External effective marketing strengthens internal management
Zeng Wenyan, project manager of Minfa Technology, explained from the perspective of retail catering industry that POS machines can be added to Advantech's PowerSign, PowerView, PowerQ and SUSIAccess software, as well as special-sized touch screens to bring those systems integration manufacturers. Value added service. The POS machine that can be in contact with consumers in the first time is actually a device with marketing implications, and PowerSign can make full use of the second or third display in the store to bring the latest promotions of the store. Promotion, in the future, it is possible to provide relevant information according to the needs of individual consumers through interactive functions. For example, Zeng Wenyan “interprets the consumers in front of the electronic billboards through the real-time identification function of the software, and the advertisements on the screen are The content can be automatically changed according to the gender of the customer to achieve the best textual effect."
PowerView, which can be used for in-store and out-of-store monitoring, can be used to prevent burglary through alarm settings. It can even extend its image application to store in-store statistics, so that the store manager or head office can keep track of the situation at any time. Send people to provide the best service for consumers. PowerQ can use the calling function to relieve queues and allow customers who come to the store to use the waiting time effectively. For the chain retailers, there are hundreds of store business models. SUSIAccess provides the ability to remotely manage in-store devices throughout the country. Zeng Wenyan explained, "In the past, when it was impossible to know what state the machines were scattered around, the system Manufacturers must regularly send people to the store to inspect for maintenance operations. However, with SUSIAccess, not only can the equipment be inspected in advance, but also the backup operations can be performed directly at the head office, thus greatly reducing the equipment management requirements. Human burden."
Zeng Wenyan further pointed out that in the future, energy-saving functions will be incorporated into the products of Minfa to help users optimize the management of electricity consumption in the store, so as to avoid the need to pay fines when the actual electricity consumption exceeds the contract capacity. In addition, in terms of hardware, Advantech provides the market's rare 4:3 large-size touch screens such as 19å‹, 21.5å‹, and 16:9 wide-screen products. It is also considered to be very suitable for self-service applications and outdoor. A marketing tool for electronic billboards.
Modular hardware design, maintenance and upgrade are flexible
Although it has been established less than ten years ago, it has won many awards such as Taiwan's fine products, best products and innovative design. Because the management and design teams are from the POS application and industrial control industry, so in the With a full understanding of the terminal requirements, the concept of “modularization†was the main axis of its design at the beginning of product development. Zhu Shuxia, senior project manager of the company, said, “If there is a problem with the system of the store, the store needs the shortest The repair work is completed in time to continue to process the checkout actions for the customers at home, and the modular design products can meet the special needs of the retail catering industry.†Currently, the company has an exclusive patented, non-wired detachable LCD screen and extraction. PC boxes, etc., are all designed to make the concept of easier maintenance and more convenient upgrades to the fullest, and developed innovative designs.
Zhu Shuxia also gave examples to illustrate its various benefits. For example, when the host fan has a problem, the user does not need to replace the entire POS machine with great effort. Instead, the CPU box can be replaced and the new product can be quickly replaced within 30 minutes. Homework; or the owner found that the original 12-inch display is too small and wants to replace the 15-inch screen, which is a breeze; if you want to provide additional RFID functionality in the original system, you only need to install (docking) bursts. The RF module is OK. Zhu Shuxia emphasized that "regardless of the system or peripheral devices, we are all supplied in a modular way, and now we can have Advantech's SUSIAccess, which enhances the convenience of store maintenance and management." With the introduction of the second-generation "modular" application, we hope to further develop from the product structure to provide a more versatile and more pluggable modular POS machine.
Tailor-made proprietary applications through firmware control
POS is a very unique industry. Its use requires software that is very similar to commercial applications. However, the model of commercial computers pushing new products every year cannot meet the needs of the retail catering industry to reduce the transaction and long-term use of the same products. The need to use the environment to make the product of the rugged industrial control level become its basic equipment. Secondly, it is impossible for the store to completely replace the existing peripheral equipment because of the use of the POS system. Therefore, many old-fashioned devices that can not be found by the supplier can be found in many projects.
In response, the company also cultivated a group of OPOS design teams to write relevant application programming interfaces (APIs), in order to customize the application for customers through firmware control. “Unlike most POS vendors to provide the required drivers in an outsourcing manner, we have our own dedicated design team, so that we can quickly meet the special requirements of different countries or the specific functions of individual customers in the shortest time. Responding to their needs, and even winning orders from famous manufacturers around the world, such as the department store in Shenyang, China and the large department stores in Australia,†said Zhu Shuxia.
Strong and strong products and services are better
In addition to the original POS cashier service, it can also be used as a multi-application product for multimedia billboards, price checking machines, ordering systems, attendance punching, security monitoring, etc. Currently, there are many supermarkets, department stores and fast food in Taiwan. In addition to retail, such as shops, chain stores, and five-star hotels, the company even has as many as 80% of successful cases from overseas, such as the Great Barrier Reef, which is voted the island owner every year, and the POS used by its resort. The system; there is also a multimedia player for the Swiss gas station throughout Europe; the self-service electronic scale that can be used after the weight adjustment of Manor, the largest supermarket in Switzerland, and the UK, France, Sweden, Canada, Retail catering companies in New Zealand, Israel, the Philippines, Singapore, and even South Africa are also favored for their excellent products and professional teams that can quickly respond to problems encountered by system vendors.
Zhu Shuxia emphasized, "We have our own unique experience in product design and integration, but the operation of overseas markets is a test of the scale and brand awareness of the company. Therefore, after becoming a member of the Advantech team, it will be fully enhanced in the world. Visibility everywhere, and Advantech's global base also allows us to provide better services; in the domestic market, compared with other competitors, hardware suppliers can only compete in the market with price competition, Advantech and Burmese Strong cooperation can strengthen the various resources of the two parties in the integration of hardware and software and systems to provide customers with a better competitive advantage."
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