Couples stay in the hotel industry blue ocean

This newspaper (reporter Zhang Wei), the founder of Love Poetry Hotel, recently revealed that in the Chinese hotel accommodation market of 500 billion yuan per year, business accommodation accounted for 40%, couple accommodation accounted for 28%, and parent-child accommodation accounted for 22%. The long-term strategic plan of the Love Hotel is: franchise stores, supplemented by direct stores; urban stores, supplemented by holiday stores, by the end of 2019, the development of love poetry hotels to 100. The second generation of love poetry hotel design concept will create a more humane atmosphere for couples.

It is reported that Chunshuitang, as a strategic investor of the Love Poetry Hotel, relies on Lianchuang Yongxuan, Tongchuang Weiye, Founder and Shenghe Capital, and other investment institutions, in addition to the traffic and customer resources for the Love Poetry Hotel, Support for the development of camps and franchisees.

According to public data of mid- to high-end business hotels such as Vienna, All Seasons, Heyi, Starway, Laifeng and Orange Crystal, the average room rate of Chinese mid- to high-end business hotels is 278 yuan, the occupancy rate is 79%, and the average room income is 220 yuan. The average price of a five-star business hotel in the country is 634 yuan, the occupancy rate is 64%, the average room income is 404 yuan; the four-star business hotel is 351 yuan, 65% and 227 yuan respectively. Since its official operation in August 2017, the hotel has an occupancy rate of 80% and an average room rate of 845 yuan.

Chun Shu said that applying artificial intelligence technology to hotels and truly realizing the "people-centered" service concept will enhance the hotel's occupancy experience: from check-in to door opening, to the intelligent control of living facilities such as curtain TV air conditioners, users The ease of operation and comfort of living have been significantly improved.

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