Shallowly Discusses the Packaging Design of the Times of New Knowledge Economy (Part 2)

New things are created by the constant innovation of mankind. This era is also a time when new people come out. The prosperous fashion of fashion and popularity is the characteristic of the current economic era. The mission of designers with a new concept in the packaging design industry is Become the promoter of the concept of consumption. When doing “wedding” for products, they used the latest technology in design and packaging materials, and boldly innovated and researched in the art form. They “have the law but cannot” and “have no rules but they have become a radius” and dare to make a difference. Not afraid of dissent, the essence of the domestic and foreign industries dared to "take in the doctrine" and eventually outdated the blue. This ideology of innovation and change never stops them from being at the forefront of design. They are based on college students and young designers.
Designers are the pioneers of fashion. New thinkers generate new ideas and guide new packaging. In the era of knowledge economy, the market determines the cultural nature of design, and the focus of design shifts from the creation of forms to the “emotions” of providing products. The "contribution points" are more focused on product features and user-friendly design, pay attention to exquisite, compact, and unique artistic content to meet the psychological needs of people's health, convenience, comfort, honor and so on.
"Emotional design", "return to nature", "nostalgic plots", "bionic design", and "green design" all have broad prospects in the new economic era. For example, a cartoon-type long-fluff animal hot water bottle popular in Shanghai recently has been widely welcomed on the market. His ebb installation was bionic and emotionally designed. Long, soft fluffs gave people warm, comfortable and warm emotions that touched many consumers. The fluffy animal has a water bag liner inside the outer package. The hot water is slowly emitted through the fluff. It is both comfortable and soft and not too hot. It conveys a soft, warm and intimate feeling. Another example is the “Harry Potter” fever that has become popular all over the world since the beginning of the 20th century, which has attracted the attention of the famous company Coca-Cola Company from the very beginning. In 2001, Coca-Cola immediately launched the latest product packaging, which appeared on the Harry Potter and Magic Stones. "From one step to the next" has first gained emotional value from the market in the information age, and has made a lot of people's "emotional consumption." Because the story of "Harry Potter" captures the universal psychological characteristics of human nature in the world, it captures people's curiosity and rich imagination, makes people evoke potential inner dreams, and finds a reality for people. The hard-to-find spiritual space that holds illusions is the key to its ability to attract so many people around the world. Coca-Cola Company is keen to grasp the essence of the charm of spiritual products. In today's highly developed technology, product manufacturing technology has matured, product competition will be the emotional, spiritual, intellectual and other higher levels of overall strength. The advancement of social civilization implies that people have entered the era of emotional consumption, showing that Coca Co.'s 100-year-old licensing business is extraordinary!
3 The new economic era brings boundless prospects for packaging design The 21st century is an era in which knowledge drives economic activity. Economic knowledge and knowledge economy are the laws that cannot be overlooked. It is precisely in the future to explore business opportunities and explore the inspiration for packaging design. Source.
The packaging industry itself is a product industry. The more the society grows, the more it needs packaging. The more economic prosperity, the greater the market demand. In the new economic era, China's packaging industry has a bright future. There are at least the following important business opportunities that must be grasped:
The introduction and listing of new products in newly-built enterprises will bring unlimited opportunities; after the introduction and packaging updates of the major product packaging series of major domestic products, the brand packaging of Tianjia Export Products will inevitably have a large amount of packaging to carry out high-level Standardized design; business opportunities brought by the entry of large international companies and foreign packaging orders will also enter the country to seek cooperation.
In the new economy era of advocating knowledge and opening up to the outside world, commodity packaging design has become more and more important in the market economy with the integration of weekly commodities. The company will pay more attention to and nurture the products and packaging design of its own company, and study the new characteristics of the design under the new era and new concept. It is the “business card” for companies to go to the market, to the world, and to the consumers. All good companies pay attention to the overall "packaging" strategy of the enterprise CIS, so that the packaging design not only pays attention to the distinctive personality of the national era, but also has international norms. Packaging design is leading a new realm in the overall design of products. It plays an important role that can not be underestimated in keeping pace with the times, winning with wisdom and opening up markets.

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