Who is the last winner of the new home retail gunshots?

The new retail has been blowing for nearly two years, from the lightest format convenience store in the retail industry to the most heavy-duty home furnishing store in the home industry. With the development of technology and the continuous practice of the industry, the traditional home industry has also seen a number of outstanding seed players on the new retail track.

At present, the home furnishing industry has not yet seen a very new retail model like Box Ma Fresh, and each player is joining in different forms. On the contrary, this also shows that everyone is still in the running state, everyone has the opportunity to become this million. The ultimate winner of the billion market.

New home retailers are gradually increasing, there is no standard answer

The home industry's most eye-catching performance on the new retail track was probably at the beginning of this year. Ali joined a number of institutions with a strategic investment of 13 billion yuan, and a home of heavy punches opened a new journey. Since then, the leading companies in this home store have started a series of changes in the format and channels with the help of the power of the Internet giant, and formally joined the fierce new retail war.

The horn of the new home retail has already been blown before the two heavyweights formed an alliance, and it is not limited to the home store field, which has been simply combed. As the new retail winds become more and more fierce, many home furnishing companies are beginning to step in in various forms.

According to the current understanding of Yiou Home, the incoming players can be divided into the following categories:

First, subdivided brand enterprises

From the time point of view, the brand enterprises in various sub-sectors of the industry are most sensitive to the exploration of new retail. Before the actual home, brand companies such as Qumei, Orange, and Ou Shennuo started the reform of offline stores. After that, Shangpin Home Furnishing, Sophia and other custom home furnishing companies have caught up. Since then, the experience stores, super-stores, smart stores, flagship stores and other various offline stores have blossomed everywhere, and various sub-brand enterprises have risen under the new retail outlets. A change in the terminal store.

Second, the home store

As an important part of the home circulation system, the home retail market is more affected by the new retail, but because of its heavy business, it is relatively difficult to change compared to the brand enterprises, and the speed is relatively slow. At present, the three giants in the home circulation industry Actually, Red Star Macalline and B&Q are all exploring in the new retail field, mainly in the layout of cross-border formats and the wisdom of store customization.

Third, technology-based enterprises

The home company's ability to start at the new retail track is inseparable from the support of technology companies. Technology-based enterprises develop new sign-off software, information management systems and other tools to provide basic technical assistance for enterprise development, which is also the core weapon for home enterprises to carry out new retail changes. At present, the top-ranking technology-based enterprises mainly include Cool House, 3D, Dress Up, and Ou Ruibo.

Fourth, supply chain platform-type enterprises

In the new home retail battlefield, there are also some companies from the perspective of the supply chain, such as the whole house, I am at home, excellent home purchase, furniture masters and so on. These companies have a common label, the Internet S2b e-commerce platform, most of which are furniture soft-packing suppliers, and a small number of home building materials and home improvement, but the volume is not large but the development speed is not bad.

Five, living home retail brand

In the new retail models of other industries such as Box Fresh, Yonghui Supermarket, and Netease Strict Selection, the home furnishing industry has created a number of retail and retail brands, such as full house selection, millet products, Taobao selection, Suning, There are raw products, NOME, etc. These companies operate mainly in household items, such as clothing, digital, beauty, food, shoes, bags, etc., which are characterized by a wide range of products, including brand miscellaneous, consumer design, value, cost performance, etc. The aspect is better.

Sixth, the Internet giant

In addition, some Internet giants who are good at long-sleeved dance can't ignore the layout of new home retail, such as Ali and Jingdong. In addition to the capital assistance and layout of the actual home, Ali also participates in the self-operated offline store. In September 2017, Tmall launched the concept store in Hangzhou, “Hometimes Home Age”, which will be the real version of Tmall. Moved from the line to the line. Jingdong uses the form of cooperation with brand enterprises to empower its offline stores with its own big data advantages, such as Jingdong Qumei Fashion Life Museum, which landed in Beijing not long ago.

Fading out the coat, the core of the new home retail is digital transformation

Individual enterprises start from their own advantages and enter the game in their own unique ways. The new home runway is instantly bustling. VR experience, shopping guide cloud screen, face registration, cloud shelf, robot and other smart devices can be seen everywhere in the home store. The layout of cross-border business such as catering, cinema, parent-child entertainment has become a new direction for home store renovation.

Wang Hao, the founder of the furniture master, told Yiou Home, whether it is the integration of cross-border formats or the rise of smart stores, the appearance of the outerwear of the appearance of the package, the only core of the new home retail, that is, the digitalization of the enterprise based on the technology layer Renovation to promote industry efficiency and consumer experience.

Enterprises bid farewell to the traditional way of operation, using information technology tools to precipitate user data, and through digital forms, visually and clearly see all aspects of the company's data changes in the business process, such as user group characteristics, supply chain inventory, production costs, revenue , profit margin, ping effect, etc.

From design to production to sales, the realization of full-link digitalization is like giving a blind eye to the blind people who are touching the image. Through the information feedback from each link, they can see their own advantages and disadvantages and make corresponding adjustments in time. I don’t know the profit and loss of the company until the end of the middle of the year, but I don’t know why.

The new guns in the long-running runway competition have just started. Who can break through the laughter and laugh at the end? It’s still too early to conclude, but it’s certain that the new retail smell of gunpowder has spread in the home furnishing industry. Under the influence of the trend, traditional home furnishing enterprises will gradually move closer to the new retail transformation.

In the future, the rise of new retail may change the business model of the company like WeChat and Alipay change the way of mass payment. When it is truly popular, the efficiency and consumer experience of the industry will increase.