How home businesses stand out in new retail

In the past few years, the furniture industry can be described as “a wave of unrest and a wave”. When the online dividends bottomed out, the concept of “new retail” appeared. In this era of turbulence, who can capture new consumption hotspots and trends faster than others, and take advantage of the opportunity to take the initiative and divide the big cake.

New manufacturing new retail

According to the "new retail" concept, the future e-commerce platform will disappear, and online, offline and logistics will be combined, which means that the formulation of furniture 020 will be outdated. 020 is more of a man's expression of the combination of the Internet and traditional channels, 020 itself is a false proposition. Of course, you can say that 020 is the mainstream. This is true, because no matter which "0" is the appearance, the logistics in the middle of this "0" will become an important part of the new marketing. From this perspective, the tycoon with sufficient logistics, platform, big data and financial resources will have a strong impact on the furniture industry, and the furniture industry will usher in a big enterprise era.

It is precisely because the competition between the second half of the e-commerce is most likely to be carried out in the field of clothing and home decoration. Therefore, the e-commerce giant Jingdong has continuously appeared in Milan Design Week, trying to encircle the designer to create the "Jingdong Designer" product, which is actually For the future of home improvement, the scene marketing is gaining momentum.

Everyone has already seen it very clearly. In the era of "Internet +", the consumption upgrade has forced the reform of the supply side. In the core of the people's livelihood, the Internet of clothing, food, and travel has become relatively mature. Only the Internet that lives. The process of development is still in its infancy.

For JD.com, starting from the pain points and problems of the industry is the key to the home improvement industry. Jingdong Home Furnishing focuses on quality and service, to meet the individual needs, provide a scene-based experience, and satisfy users based on one-stop Home improvement shopping and service needs in different scenarios. Because Jingdong Home Furnishing wants to create more than just a platform for selling goods, it is also a guide for lifestyle and aesthetics of life.

According to industry insiders, in the future, the factory may switch to C2B mode, and reverse the production and value delivery to consumers according to customers' needs. The realization of this model is not something that individual companies can accomplish on their own, but requires industrial restructuring. The restructuring of this industry may be an application of German Industry 4.0.

In the information age, in order to respond to the individual needs of consumers, mass customization and flexible production methods and "Internet +" are embedded, based on big data and the Internet of Things. Of course, innovative design is not completely solved by Industry 4.0. China is a multi-ethnic and diverse society, and the development gradient is very large, and its volume is equivalent to the whole of Europe. Pure manufacturing thinking is not enough, unrealistic, and dangerous.

Yes, contemporary China is developing at a high speed, and everything is far from stereotyped. Therefore, any single, narrow and static thinking is not advisable. We should combine all the beneficial nutrients of other civilizations, and on this basis, give full play to all our advantages and become self-contained.

In other words, China's national endowment is our own special soil, and the future form of Chinese furniture products and their industrial systems cannot be separated from this endowment. This includes our unique resources, historical culture, superstructure, social foundation, geographical differences, national literacy, value orientation, development gradients, and more. Germany's production is also good, Italian manufacturing, China's new marketing will paint a new manufacturing road for the furniture industry.

New retail development direction

In the past years when e-commerce has developed rapidly, many industries have benefited, but for the furniture industry, the dividends brought by e-commerce are not deeply felt. One of the reasons is the speciality of furniture products - re-experience . In addition, the real economy is fundamental, and the Internet economy can no longer be separated from the real economy.

Nowadays, the introduction of the new retail concept, the combination of online and offline depth, and the integration of logistics, may allow the real economy to usher in another spring, but also harvest a hundred flowers.

Combining the concept of new retail and the development hotspots of the furniture industry in recent years, we can see some development directions of the furniture industry in the new retail field: deep integration of online and offline, experiential consumption under consumption upgrade, logistics to help new retail Smart, prosperous new retail, etc.

Online and offline depth combination

Mentioning this, many home brands that focus on new retail have already seen the layout and explored a more successful development model. They did not forget the "Ben" in Jingdong's flagship store. They understand the fundamental meaning of the "real economy", understand the "experience" essence of the furniture industry, and respond to the call for consumption upgrade. The development model of “O2O independent big store”.

In addition to convenience, the biggest advantage of the Internet is the wide range of radiation. The wide range of traffic attracted by the online, through the offline store experience model, online and offline channels open and deep integration, making traffic into real orders, maximize traffic, and gradually shape the new retail model.

Experiential consumption under consumption upgrade

The concept of consumption upgrade has penetrated into every field of sales, and it is becoming more and more "people-oriented", and it is also difficult to distinguish with details. Today's consumers will be willing to spend money to purchase the added value of the products, such as experience, services, etc., and these are closely related to the "details" of the company, the details are not done well, what is the experience, what services? Based on experiential consumption, not only companies, but also stores have come together to join in the fun.

For example, the model home opened a brand independent store, to carry out scene marketing, while incorporating intelligent features, showing the big home decoration, but also to enhance the consumer experience. Red Star Macalline opened a smart home store in Beijing, and introduced an intelligent system for face recognition to obtain big data. In addition, the robot was “on the job” to provide consumers with useful and interesting services. These “experiences” elaborated by industry giants will make the new retail format more prosperous.

Logistics helps new retail

The new retail reflects not only the innovation of the model, but also a revolution in efficiency. The status of logistics has reached a new height compared with the past. As the saying goes, you can't make a square without rules; you can't be a five-tone. To form a more benign market environment and meet the new retail landing, we must have a set of appropriate standards to constrain and standardize.

The new retail is just around the corner, and the experts in the furniture industry are naturally “unwilling to be lonely” and want to show their hands. Not long ago, more than 50 industry experts, government and business representatives from all over the country gathered in Foshan, Guangdong, to make recommendations for the country's first furniture logistics industry standard. Not only experts, but some home appliance companies are laying out home logistics early. In the future, through the constraints of relevant standards, furniture logistics will certainly help the development of new retail.

Smart Prosperity New Retail

Intelligence refers not only to the intelligent development of home products, but also to the intelligent development of enterprise manufacturing technologies and new technologies. Smart home is a hot spot and a trend in the furniture industry. Many companies in different fields are doing it, especially home appliance companies. As Wang Ning, the president of the Real Home, said, "Smart Home is an integrated thing, an industry, and a good match for everyone."

In the field of the store, you can't help but hold the Guancun online, and deeply deploy the smart home field. In the manufacturing field, the intelligent manufacturing production line construction project like Shangpin Home has been gradually put into production, using robot production and using big data to improve the supply chain. The integration of these intelligent and home furnishing industries will definitely bring about a significant impact on the new retail of the home furnishing industry. (Source: Furniture Weekly)