With the liberalization of the two-child policy, the “post-80s†and “post-90s†have entered the peak of childbirth. The question that comes with it is: When parents go to work, who is the baby? Some entrepreneurs see new market demand.
A well-known international early childhood education center entered the Guangzhou market eight years ago and received wide recognition and praise. Two years ago, the organization began to transform, not only for the society to provide early education services for infants aged 0-3, but also began to cooperate with large enterprises or industrial parks to provide high-quality day care + international early education for employees aged 0-3. "service.
“Many young parents attach great importance to their parenting. They are not willing to leave the workplace, and they are reluctant to leave their children at home for the elderly or nannies for various reasons. Therefore, taking children to work has become a strong demand for a new generation of young parents. "China's child care and education market has great prospects, but there are still many gaps in the market and it needs to be developed.
Original intention of starting a business
Take the child to work
Taking care of children and personal careers has always plagued young working mothers. In order to take care of children, many women in the workplace elite gave up their jobs and became full-time mothers.
"This decision was made after only a year of struggle. I also tried to take care of the children and foreign company executives. I took a babysitter and a child on a business trip, but eventually left the workplace for the child's growth. "The head of the well-known International Early Childhood Center for Infants and Young Children said.
In the process of working as a full-time mother, she follows foreign experts and tutors to learn the most advanced concept and knowledge of parenting in the world. She has also become a childcare expert and a childcare V and industry star with hundreds of thousands of fans.
At the same time, after becoming a full-time mother, she found that many professional women around her face the dilemma of workplace and child rearing.
Why is this happening?
After investigating the market, three reasons were summarized: First, the aging of the population and the introduction of a delayed retirement policy, which led to a reduction in the situation of grandparents helping to care for the third generation; second, the supply of the babysitter was tight and could not satisfy the education for children. The demand is that the middle-income families and Kochi families in the big cities are increasingly demanding the quality of their children's education, but the domestic market is still in a blank.
Therefore, helping the parents in the workplace to achieve “taking the baby to work†is just a need, and it is a new blue ocean. In this context, the international early childhood education of infants and young children positioned in "high-quality day care + international early education" came into being.
business model
Be the first to propose B2B child care services
“After sending the child to the nursery in the morning, my mother went to work with peace of mind and came back with the child at night. We just wanted to solve such a simple rigid need.â€
Different from other early education institutions in China, they directly choose to take care from 0-3 years old, and then add professional high-quality services such as early education, and create a new conservation model of “day care + international early education†.
This model differs from general nurseries in its systematic and professional early education programs and professional teachers. For example, a one-and-a-half-year-old child, under the new childcare mode of “Day Care + International Early Education†, can not only enjoy the American nurses of professional teachers, but also enjoy the eight international early education courses independently developed by Nuno. These children at home still have to chase the children who feed, dress, and sleep, but they can magically master the skills of independent living within two weeks, eating, sleeping, dressing, etc.
In the choice of consumer groups, mainly for corporate employee benefits or business groups, as well as high-end residential communities.
The first infant and child care service provider in the industry to develop B2B business . “We are currently working with a number of well-known companies such as Tencent, Vipshop, and China Merchants Bank to promote the nursery school to provide high-quality childcare services to the parents. The company only needs to provide a suitable venue, we will provide customization. The complete set of solutions, the parents in the enterprise can give the children peace of mind when they go to work, pick them up after work, and truly realize the baby to go to work."
Intensive social services are the development trend. Professional custody care is the urgent need of parents in the workplace, and the transformation of ideas is inevitable.
At present, the domestic early education market is fiercely competitive, and even some companies like this are currently testing the water.
At present, the enrollment rate of infants and young children aged 0-3 in China is only less than 4%, and that of developed countries in Europe and America is 50%. About 30 million infants and young children are waiting to be enrolled each year. The current market supply can not meet the demand.
prospect
Traditional supply can't meet market demand
Funds from financing are mainly used in four aspects: First, continue to deepen teaching and research work, and cooperate with foreign professional institutions; second, teacher training, construction of teacher training colleges, and export more professional professionals in the future; third, strengthen brand building; The fourth is to open up new garden construction.
At present, the domestic early education market is mixed and full of competition. In order to break through, many early education institutions are also looking for new breakthrough points. At the beginning of this year, the baby tree family service platform baby tree also launched its own kindergarten at its headquarters - "Baby Tree Growth World". The staff can host their baby between the ages of 0.6 and 3 in the world of baby trees. There are professional nurses who take care of the whole process, and there are professional chefs responsible for three meals a day.
Baby Tree also said that it is not only to create high-quality early education services for its employees, but also to set a benchmark, and then to promote the whole society with greater power, to solve the worries of more workplace mothers.
This industry should take the quality of education seriously, even if it has just received financing, it is not intended to scale quickly. "If you pull the battle line too long and suddenly go too far, the difficulty in operation management will increase, and the customer's feelings and the quality of the course output will be affected."
According to an industry data, at present, the child care rate in China is about 4%, while that in developed countries in Europe and America is 50%. About 30 million infants and young children are waiting to be enrolled each year. The current market supply can not meet the demand.
Investor said
Infant and early childhood education industry has been deeply cultivated for many years, accumulating industry experience. At the same time, with the upgrade of consumption, the demand for maternal and child services has also been upgraded simultaneously, and the early education industry has great room for development.
We believe that from the talent training to the business system, the new care model of “Day Care + International Early Education†has formed a healthy and complete business chain closed loop. Under the expectation of expanding industry space, the Infant International Early Learning Center will play an important role in this market.
Third party said
The target customers of “Day Care + International Early Education†are high-education, high-income white-collar workers. Compared with the price, they pay more attention to the actual quality of early childhood education. Therefore, whether it is possible to establish word of mouth and control quality in the current initial stage is the key to the failure of such high-end preschool education.
Source: Nanfang Daily
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