AI TV: "Core Screen" better understands you

AI TV: "Core Screen" better understands you

AI TV: "Core Screen" better understands you

In 2017, artificial intelligence TVs are no longer “minority”, including Changhong, Xiaomi, TCL, Thunderbird, Wei Whale, Lenovo, LeTV, Skyworth and other brands have released artificial intelligence TV. In the minds of many consumers, artificial intelligence may be considered as a gimmick in TV marketing. In fact, with the continuous maturity of voice and image recognition technology, the “wisdom” of artificial intelligence TV gradually emerges, and the fun of interacting with TV no longer stays. In the promotional film and experience store, the human-computer interaction is gradually normalized.

AI TV has a different ordinary smart TV

Unlike traditional smart TVs, artificial intelligence TVs should achieve more advanced human-computer interaction: not only can humans recognize and execute the command machine issued by the machine, but also require the TV to analyze human speech, movements, habits and The surrounding environment makes decisions that are human-recognized. Artificial intelligence has three major elements—cognition, decision-making, and feedback. It provides personalized scene interaction and service for each user through natural voice interaction. To do this, big data analytics and cloud computing are indispensable. Taking Changhong artificial intelligence TV CHiQ (Qiqi) as an example, Changhong Big Data Platform collects and analyzes the data of 5 million end users of its smart TV, including user attributes, viewing preferences, and environmental preferences.

The artificial intelligence TVs of all brands have high IQs, but the ideas are basically the same. They are based on the realization of voice control, and further realize the interconnection and intercommunication between TV and home Internet of Things. Where is the future of artificial intelligence TV? Zhang Yu, vice president of BOE, pointed out that if you can combine smart screens, smart chips, software systems and hardware products, you can call it "core screen device."

Today's voice control, the functions that can be achieved, are no longer just about opening an application and playing a movie. Take Skyworth Cool Open as an example. The user only needs to name the program, and the TV will judge whether it is music or a TV drama. Open the corresponding program to play. Similarly, through the star and emotional node broadcast, not only that, the user's question and answer requirements in the process of watching the movie have also broken through. Taking TCL as an example, before the opening of IFA2017, TCL and Baidu released a new artificial intelligence TV equipped with Baidu's dialogue artificial intelligence system DuerOS. Users can ask in the process of watching the movie: "Who is this actor, what background?" Wait, TV can answer questions for viewers through image recognition and Baidu search.

In terms of home Internet of Things and cross-border services, Skyworth, Konka and Changhong are currently involved. Taking Changhong as an example, the brand has built TV into the center of home artificial intelligence. Users can realize the lights, curtains, security, and air conditioners, refrigerators, air purifiers, etc. that have been connected to the family Internet of Things through dialogue with TV. And the control of home appliances, at the same time can also achieve express delivery orders, air ticket hotel reservations and other life services.

In addition to voice control, biometrics is also the highlight of the development of artificial intelligence TV. For example, speech recognition plus face recognition can help TV to judge the identity and age of users more quickly, and to carry out personalized content push functions.

Artificial intelligence TV has a doorway

Artificial intelligence TV is suitable for all walks of life. Changke CHiQ TV product manager Chen Keyu said that artificial intelligence TV can effectively solve the current smart TV "more content but not accurate" and "old child operation" while satisfying the individualized needs of young consumers. "Trouble" and other users "pain points."

Of course, the quality of artificial intelligence TVs on the market is currently uneven. When consumers buy artificial intelligence TVs, they are just like recruiting a family assistant.

The first is the speed of response to speech recognition. At present, the quality of artificial intelligence TVs on the market is uneven, some brands have slower speech feedback, and even the phenomenon of card machines. According to statistics, the response time of artificial intelligence TV on a voice command is generally 3 seconds. Therefore, the live test command response is slower than 3 seconds. It is recommended not to buy it as an artificial intelligence TV. Otherwise, it will be expected. Larger drop.

Then there are two basic functions of smart TV - smart search and smart recommendation. According to the data of the Digital Television Standard Compliance Testing Center of the Ministry of Industry and Information Technology, the artificial intelligence TV intelligent recommendation accuracy rate is 93%, and the intelligent search accuracy rate is 82%. Regarding the accuracy of smart recommendation, consumers can ask the marketing staff on the spot, and also refer to the online evaluation data and user feedback. The accuracy of smart search can be tested directly on site.

In addition, consumers should pay attention to the fact that TV can be voice-recognized and may not be able to recognize dialects. If the main user of TV is an elderly person who is not good at Mandarin, it is necessary to select a dialect to identify a brand with high accuracy.

In addition, the position of the voice recognition entrance between brands is different, some are installed on the TV host, and some are installed in the remote control. Once the remote control is insufficient in power and cannot be directly charged, the accuracy of speech recognition is greatly reduced. Consumers who need to achieve long-distance voice control, or rely on voice recognition, especially need to pay attention.

Consumers also need to realize that not all apps in smart TV can implement voice control. Some smart TVs that are not equipped with “local voice library” may not understand anything after disconnection. In addition, if TV relies too much on the cloud. Under continuous instructions, it may be stuck. Therefore, consumers can focus on testing the voice control of commonly used apps and view the "local voice library" configuration.

In terms of hardware, the functions of somatosensory recognition, facial recognition, and emotion recognition are still at the conceptual level or trial stage. Whether artificial intelligence TV can be connected with intelligent hardware and smart home appliances is the key to the smart home Internet TV user experience. Smart TVs with such functions are suitable for geek users to purchase, and ordinary consumers do not need to over-emphasize.

All in all, response time, intelligent search, and intelligent recommendation are the most basic requirements of artificial intelligence TV. Dialect recognition, speech recognition entry, and “local voice library” are all consumers need to pay attention to, such as users only want to achieve in the movie. Intelligent, then should focus on testing star on-demand, voice jump and other functions, if you want to layout smart home, you should choose to work closely with industry organizations, cross-border companies, research institutes, and brands with smart home appliances.

The artificial intelligence is strong and can be purchased with confidence. Different from traditional TV, artificial intelligence TV can realize automatic iteration of application software through deep learning, and gradually mature. The continuous guidance at the national level will also make artificial intelligence TVs more and more intelligent. According to the data of China Electronics Technology Standardization Institute, the growth rate of China's speech recognition industry is about 30% higher than the global.

Editor in charge: Chen Caixia

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