2019 big home door has a road, there is a door

In 2018, the home furnishing industry is like a martial arts conference, gathering the martial arts masters of various martial arts, and making every effort to lead the way. This year, the home industry can say that each segment is radiant, and the long river of time has created new vitality under the slow flow. The integration of the home industry is still going on, and the popularity of smart home continues to rise. According to the "2018 Home Industry Report" analysis, keywords such as "customization", "environmental protection" and "intelligence" will become the norm in the future home industry.

In order to understand the ups and downs of homes and rivers in this year, and to find new trends in the future industry, the author takes you into the time machine of the 2018 home environment to see the big events and key words that occurred this year.

#新零售#

There is no essential difference between new retail and traditional retail. “New retail” is to use the Internet, intelligence, big data and other means to make the omni-channel experience and WYSIWYG availability sometimes play, and at the same time let the sales conversion Internet-style efficiency increases, and efficiency also invests in greater output.

This year's Double Eleven has just passed, Tmall said that in 2018, Tmall Double Eleven has gathered more than 180,000 brands. In addition to online transactions, there will be more than 200,000 new retail outlets in major cities across the country. . Actually, Tmall and Tmall opened online and offline global carnivals in stores in 27 cities across the country. The traffic volume of stores in Beijing, Chengdu, Chongqing, Zhengzhou, Changchun, Lanzhou and other places soared, and even cities such as Chengdu even had a bright day. In the case of waiting in line to open the door, the store opened an average of one hour ahead of the door to welcome customers, and ultimately the national store sales exceeded 10 billion.

Feeling: For some traditional retail enterprises, the Double Eleven is also a trial field for its new retail revolution. Under the test of explosive orders, the shortcomings in management, service and quality control are fully exposed, and the next step is Optimize to find directions. The new retail is also part of the consumption upgrade. Whether it is Shangpin Home, Sophia, the home brand store, or the home of the home, the Red Star Macalline, a digital home, scene-based offline store renovation is rapidly sweeping Come.

#Big Data#

Nowadays, data applications have long been the norm in enterprises. With the application of big data, enterprises can quickly identify the pain points of consumption. More and more enterprises are beginning to understand that consumers are in the consumer era, and the pain points of consumers are actually the opportunity points of the market. .

In the big home industry 4.0, big data era, the industry's predecessors are still in the right place, when the industry is still immersed in the golden age of custom dividends, it has already been sober, rapid transformation, using HOMKOO to install the cloud to seize the opportunity to change opportunities, open up Industry blue ocean. It is understood that as long as the customer enters information, even if it is a small click action on the software, the Shangpin home with HOMKOO will be collected in time. Each consumer's personalized design plan and user experience and needs are continuously accumulated into the database to form big data, which provides better constructive opinions for the next batch of customers.

Comments: In the era of big data, the discovery and satisfaction of market demand have completely different logical thinking from the traditional business model. Big data is a decisive and important technology that no enterprise can circumvent, and it will inevitably have a negligible impact on all enterprises.

#品牌品牌明的名#

In April 2018, Tiange took the lead in holding the first "solid wood flooring category meeting for ground heating", which was the name for solid wood flooring for floor heating. At the meeting, Tiange dared to be the first to change the brand to “Tiange floor heating solid wood floor”.

Through the event of Tiange’s name change, it was found that there is a precedent for the change of Tiange’s name. Some home furnishing brands have also been renamed earlier. For example, "Hueming Wallcovering" was renamed as "Hui Ming Jacquard Wall Cloth", "Zhibang Cabinet" was renamed as "Zhibang Home", and "Like the Water" was renamed as "Fish Water" ". Many similar companies have changed their names, and they have all changed "sneakly". Tiange dares to be the first person, and the general public has taken the initiative to pay attention to it. This proves that Tiange is not only a leader but also a role of "fixing hammer". .

Comments: The brand name change not only represents the adjustment and transformation of the company's own business model, but also highlights the courage of the company to keep pace with the times and its own reform, and also has a more accurate positioning of the brand. With the advancement of society, the demand for consumers is more precise and meticulous. The company wants to have both “specialized and refined, large and complete”, and should pay more attention to the brand's product selling points and features when the brand is renamed.

#家居销售场投资企业#

In April of this year, Red Star Macalline and Liangmudao Doors and Windows Co., Ltd. jointly announced that Red Star Macalline strategically invested in Sichuan Liangmudao Door and Window Company. It plans to use 10 years to build Liangmudao into a world-class door and window brand. At the signing ceremony, Mr. Che Jianxin, Chairman of Red Star Macalline pointed out that Red Star Macalline is strategically invested to support the development of the invested industry. Red Star Macalline is the largest platform in the industry and will accelerate its network construction in the future. Development, able to provide better development resources and support for outstanding brands of all categories, faster and better to go to the country.

Comments: The strong cooperation between home stores and home furnishing companies is an important measure for resource sharing, joint promotion of service upgrades and quality user experience.

In 2019, the home furnishing industry will truly enter the era of technological innovation, and industrialization, industrialization, and informationization are the only way for future industry development. Consumers have shifted from heavy product consumption to re-experience consumption, and “customized homes” will become possible, and data service companies will usher in a development period. At the same time, innovation will drive the gradual improvement of smart home products and the environment.

For more information, please pay attention to the official website of Xianghe Furniture City http://