On November 7, the 17th China Retail Expo was successfully concluded in Wuhan. Intel and a number of eco-partners have jointly demonstrated a series of exciting O2O innovative solutions, showing O2O innovative gameplay, from smart pos machines to smart vending machines to digital signage big screen interactive systems covering retail, catering, and finance. , media and other formats.
During the exhibition, Intel and its partners launched 4 new smart POS machines. Their main features are: different shapes, suitable for different application scenarios; a variety of popular payment methods; and can also be used as an entry point for O2O to complete virtual goods. order.
These 4 new products include the mobile phone-type intelligent POS machine jointly developed by Suzhou Yindian and Shenzhen Weibu; the mobile phone tablet type (Phablet) intelligent POS machine jointly developed by Xiaobing Intelligent and Guanghetong; Hisense, Zhongke Yingtai and Zhongke Chuangda jointly developed a flat-panel intelligent POS machine; and Yijietong's PC-like intelligent POS machine based on Guanghetong intelligent solution.
Wang Donghua, embedded senior marketing manager of Intel's IoT division in China, explained that smart POS machines should have open systems (Windows/Android), 1-3 touch screens, updateable application software and data analysis to guide business intelligence. Great aspect. They can be placed in physical stores or in any area close to the user, not only helping retailers increase access to users, enabling more sales, but also collecting more user data to create innovative business models.
Intel divides these O2O devices into two categories: one is the O2O device that provides services, which can be used to purchase goods and price, and can be purchased directly, such as smart POS machines, offline virtual stores based on smart digital signage, Self-service inquiry / purchase machine.
Another type of device is a smart device that can provide both services and physical objects. It can not only get the physical objects directly, but also display virtual goods to achieve two or more sales. Regardless of the device form, they all have data collection and networking capabilities, and by correlating with cloud data analysis, they help improve the operational efficiency of the store while enhancing the user experience through personalized services.
Standardized hardware new specification OMDS wants to unify the intelligent POS machine
The core components of these smart POS machines are made up of backplanes and chips that can be custom sized. Intel's role in this is that the joint retail and financial industry partners with POS design and manufacturing experience jointly launched the Open Module Design Spec (OMDS) to standardize the core hardware of intelligent POS machines. Of course, Intel is also using its own processor family SoFIA and Cherry Trail-T.
According to statistics, in 2014, 32 million payment terminals were sold globally, of which China's OEM customers accounted for 44.7% of the market. Among them, a considerable part will be converted into smart POS machines in the next few years.
Take the smart POS machine that Intel and EasyJet cooperated as an example. Its peak performance is increased by 3 times and power consumption is reduced by 5 times. It has two independently controllable screens, one for cash register and one for independent advertising. L'Oreal has long tried to deploy such smart POS machines in 20,000 counters in China. Touch operation, QR code scanning, fingerprinting and other technologies have improved the user's buying experience.
Intel believes that O2O is more than just smartphone + APP + to store consumption. Especially on the tool side, the user's own equipment is not enough. Intelligent, interactive and convenient should also penetrate the offline O2O equipment. The traditional POS machine used for collecting money is an important tool for the O2O consumer experience. There is still room for improvement. The traditional POS machine is moving towards smart POS, which is an inevitable trend under the tide of “Internet +â€.
However, in the eyes of ordinary people, the meaning of O2O is nothing more than: log in to the online pre-order platform or app through the mobile device, tablet and other self-owned devices, book the service you want, and then carry out the offline consumption experience, complete the payment online or offline. .
The "O2O" in the eyes of Intel has a broader definition, including more touch points, such as O2O devices with offline networking capabilities. They can be placed in physical stores or in any area close to the user, not only helping retailers increase access to users, enabling more sales, but also collecting more user data to create innovative business models.
Intel divides these O2O devices into two categories: one is the O2O device that provides services, which can be used to purchase goods and price, and can be purchased directly, such as smart POS machines, offline virtual stores based on smart digital signage, Self-service inquiry/purchasing machine; another type of equipment is a smart device that can provide both services and physical objects. It can not only get the physical objects directly, but also display virtual goods to realize two or more sales.
Regardless of the device form, they all have data collection and networking capabilities, and by correlating with cloud data analysis, they help improve the operational efficiency of the store while enhancing the user experience through personalized services. The intelligent POS machine will be one of the important portals of O2O equipment, integrating online service, sales and payment functions, effectively collecting commodity flow, capital flow, logistics, inventory and user information, conducting fusion analysis, providing real-time through external digital signage/screen Promote interaction.
Global perspective China strategy
Alec Gefrides, Director of Retail Platform Marketing, Retail Solutions Division, Intel IoT Business Unit, analyzed the development characteristics of China's smart POS machines from a global perspective. He said that digital payment China has been at the forefront of the world, and financial POS and commercial POS are converging. In OS applications, many countries in the world mainly use Windows systems, but they are more widely used in Chinese Android systems. In addition, emerging markets such as India and Brazil are following China and are also developing smart POS machines.
Chen Wei, general manager of Intel's IoT Division in China, presented the vision and market strategy of Intel China to the media. Intel hopes to provide the perfect personalized O2O shopping experience for the Chinese retail industry. The strategy will be divided into three parts: first, based on Intel computing power and solutions, to continue to promote interactive smart experience; second, to promote Windows / Android entry-level solutions, and enter the emerging market; third, and eco-partners to create China retail O2O equipment and overall plan.
At the technical level, Wang Donghua, embedded senior marketing manager of Intel's IoT division in China, said that the compatibility of OMDS modules is very good, and the SoFIA chip series is fully compatible under this framework. Not only that, but two similar OMDS modules can be quickly and smoothly inserted into the backplane.
Of course, in the field of Internet of Things, Intel, which belongs to the second venture, has many competitors. In some areas, ARM architecture may perform better than Intel in terms of cost and energy consumption, and it has always had a place in the Internet of Things. So, how do partners such as Guanghetong, Hisense, Yijietong, Zhongke Chuangda, and Xiaobing Intelligent become fans of the OMDS specification?
Zhu Tao, deputy general manager of Guanghetong Wireless Co., Ltd. said, "We are doing the solution. It is clear to the market. The cost of the POS machine is not only the cost of the chip. The whole input cost is very important. Intel from entry level to Mid-range, high-end, a series of products to meet the industry's low-end, mid-end to high-end applications, there are advantages, this is something that other companies can't compare. Intel has a very strong OEM team, focusing on services This industry is very valuable to the industry, and this is something that other companies can't compare. Intel has a global market that can bring its partners' products to the global market, which other companies can't compare."
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