In October last year, Apple CEO Cook appeared in Shenzhen and participated in related activities. In addition to the activities, Cook went to Shenzhen Starbucks to buy coffee, but there was a relatively embarrassing scene. Cook preferred Apple Pay, took out Apple watch to prepare for payment, but unfortunately because it was a foreign currency card, the flash payment was unsuccessful.
When this happens, the next episode is generally, the store will immediately take appropriate measures to improve Apple Pay early, but not! Recently, Starbucks has announced that it has access to WeChat payment in nearly 2,500 stores in China. The next time Cook comes to China, if you go to Starbucks, you really have to remember to bring cash...
Apple Pay was launched in the Chinese mainland market at the beginning of last year. Now it is almost a year away, but it still does not work as a "snake" - WeChat and Alipay, and it has been delayed for many reasons.
Apple Pay is paid through a POS with contactless access. According to past data, the total number of domestic POS machines is about 20 million units, of which about 7 million units have undergone contactless acceptance transformation. It is expected that by May 2017 all POS can complete contactless acceptance transformation.
The collection tool for Alipay and WeChat payment can be a scanner, which has the same high cost as the POS. However, Alipay and WeChat payment can also be in the form of scan code, which is paid by the customer's mobile phone to scan the merchant's QR code, which has almost no cost.
The cost of paying with Apple Pay is not limited to this. For consumers, there must be an Apple product first, and it must be NFC-enabled. In addition, the bank card must be bound before use. When Apple Pay first entered the Chinese market, the cumbersome binding process was squandered by many consumers.
Apple Pay supports 58 banks and credit card organizations in mainland China. In addition to the traditional banks, the micro-banks of the new private banks are among them in the list of support that was added last year. I don't know how much more support can be added to support the expansion of Apple Pay in the domestic market.
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