As a group element, color has the following functions:
The first is information function
As the media, the newspaper's first function is to spread information and ideas. Therefore, the primary purpose of using color is the same, not simply to beautify the layout, but to convey information. The strength of color is the ability to visually convey visual information more intuitively. In this regard, the role of color news photos is obvious. It can accurately display the external environment of news events. In addition, the use of color in the news icon can also convey visual information more accurately. For example, the chart showing economic growth is increasing or decreasing. It can be seen at a glance with colored lines. This effect is much more difficult than reading data in black and white. How the title plays a role in color does not seem to be a problem in the past: red sets generally indicate happy events, usually black. But nowadays the colorful colors are used by you, but they are confusing. Some newspapers put several titles in different colors, and the reader can't tell what information these colors are conveying and what emotions they send. The objective effect is that the random use of color in this way actually artificially increases the visual "noise" on the layout, which will cause confusion to the reader's vision and understanding.
Followed by the teaser function
Color can influence people's emotions, and many scholars' experiments have proved this. Applying the color teaser function to newspaper design is a skill that newspaper color editors must master, otherwise the color layout and content will collide without knowing it. In the early morning of May 8, 1999 (Beijing time), the Chinese Embassy in Yugoslavia was attacked by NATO missiles. The building was seriously damaged. Three journalists were killed and more than 20 were injured. To this end, the "Liberation Daily" on May 9, 1999 changed its routine: the header, the header line, and the full-page text were all black. However, the color of the pictures changed. The newspaper used five photos. Three of them were mainly black with cool colors, two were red, and the red in the upper right corner was the flag of Tiananmen Square. The red in the lower right corner was connected. The red carpet on the gangster's ashes gangway, the bright red has a very special meaning, the Republic gave the three martyr's highest courtesy, in this day of mourning, black and red echoed, let people remember the martyrs, the blood of the martyrs It will not flow in vain, making the readers awe-inspiring. The five photos have a strong teaser function and are extremely harmonious.
Again strong and punctuation
Color has the ability to influence the flow of the reader's line of sight on the layout. Color not only draws the reader's line of sight to a single point or face, but also helps the reader move the line of sight from that point to that point. That is to say, color can play the role of punctuation on the layout by virtue of its powerful function, just like a signpost, telling the reader where to start, where to stop, where to end, to guide the reader to read the sentence of the layout language. It is important to note that because color has this strength and punctuation function, it should be extra careful when using it. If you arrange the color blocks randomly on the layout, or if you use too much color, it will cause confusion for the reader's line of sight.
Another important feature of color is the organization of functions. By reasonably using the powerful features of color, you can play its organizational functions. We should take full account of this function of color when designing newspapers and use it to show the relationship between manuscripts.
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