Smart shelf and smart packaging help Tap tag

[Chinese Packaging News] Thin Film has announced that GSK, one of the world's leading research pharmaceuticals and healthcare companies , has commercialized its SpeedTap tag and has developed improved products and services. Interactive interactive smart shelves.

As a global leader in Near Field Communications (NFC) mobile marketing and smart packaging solutions, Thinfilm actively encourages consumers to pair their smartphones with these devices and organizes Ideas Hackathon “How to Accelerate Consumers and Intelligence during AIPIA World Congress ” Packaging interaction" activities. Therefore, these recent collaborations with GlaxoSmithKline are very timely.

GlaxoSmithKline has adopted interactive intelligent Flonase Allergy Relief shelves in retail stores in Canada , designed to educate consumers about new products and guide them in making purchasing decisions. Introducing SpeedTap tags on shelves enables consumers to access product information through NFC- enabled smartphones.

Flonase is the first "prescription to over-the-counter" intranasal glucocorticoid spray produced by GSK , which can relieve nasal-related allergy symptoms while managing rhinitis pain and stress.

In addition to the label, GSK is also using Thinfilm 's software platform CNECT as part of its end-to-end solution. This cloud-based platform , combined with NFC software, enables GSK to remotely manage tags, deliver customer information and content, view real-time consumer pairings and provide valuable consumer information through built-in analytics.

Sriman Banerjee, Head of GSK Breathing Packaging R&D

“ GSK is focused on helping people do more, feel better, and extend their lives. To a large extent, we achieve this by delivering extremely effective products to the market. However, we also recognize the direct connection with consumers, The significance of providing a unique meaningful experience to the current market, thus strengthening consumer contacts, fostering brand loyalty, and improving the Flonase brand's profits.”

The company Thinfilm CEO Davor Sutija

“Using Thinfilm 's NFC solution for valuable products such as Flonase is a milestone for the industry. We look forward to helping GSK increase brand value by making direct consumer contact with consumers when making consumer decisions . ”