Electronic payment is increasingly becoming an integral part of people's daily lives. At present, the POS industry has entered a period of steady growth. From the perspective of the coverage of POS terminals, the number of pos machines per capita in China is much lower than that of foreign countries, and the market space is broad. China's financial POS industry development status and investment prospects forecast analysis data show that China has 13.7 POS machines per 10,000 people, which jumped to 179 in the United States and 625 in South Korea. With the development and popularization of e-commerce and people's daily consumption behaviors, swiping has become an irresistible trend.
With the continuous improvement of domestic consumption levels and the enhancement of consumer awareness, new POS machines are constantly coming out in the market. China's financial POS industry development status and investment prospects forecast analysis report is not complete statistics, China's POS machine industry is growing at an average rate of 15% per year. The latest system and the most user-friendly design are the selling points of new POS machines.
With the further enhancement of computer hardware technology, software development capabilities and network security technologies, the construction of the national information highway, the bandwidth and scale of the network continue to expand, and the network will be everywhere. In terms of finance, financial business has shown a trend of high degree of electronicization and networked networking. In the composition of financial electronicization, electronic payment instruments have been rapidly developed in China in recent years, especially for large target audiences - all Consumer financial POS machines are getting more and more attention from investors.
According to Yubo Zhiye Market Research Center, with the maturity of telephone POS payment in the terminal equipment and platform system application model market to cultivate customer acceptance, its market has developed rapidly. At present, telephone POS has been widely used in small and medium-sized commercial and trading enterprises in shopping malls, supermarkets, and wholesale markets, and has become one of the mainstream electronic payment channels that go hand in hand with traditional POS and ATM.
Traditional POS terminals have maintained a significant growth momentum in recent years. In the past 11 years, the number of connected POS machines has increased by 925,700 units, a year-on-year increase of 61%. However, their holdings at the end of 11 years were only 4,826,500 units, far lower than the number of domestic merchants, and in recent years. The traditional POS distribution has gradually tightened, mainly for small and medium-sized merchants. It is difficult to issue small small and medium-sized merchants because it does not meet the application standards. In this context, it is difficult to apply for the standard. In this context, the small-scale merchants with telephone POS in the domestic market of more than 20 million small merchants The market has become mainstream. At the end of the year, a total of 101 domestic enterprises have obtained third-party payment license applications and gradually extended from the e-commerce field to the traditional category. From the online penetration, it is expected that third-party payment companies will increase the layout of outlets from the perspective of cost. Departure, telephone POS is expected to become the first choice.
The POS industry analysis predicts that the overall growth rate of the telephone POS market will be around 30% in the next few years, and the company's revenue growth rate is expected to exceed the industry average in the next few years due to the small revenue base and obvious channel advantages.
Today's first-tier cities are full of supermarkets and catering companies, and large POS companies are occupying this area, such as fish. In order to expand more survival paths, retail companies have now set their sights on second- and third-tier cities.
In the second- and third-tier cities where smoke is pervasive, as long as the scale effect is formed, a large amount of profits can be earned. This is an indisputable fact. Even some enterprises that do chain supermarkets in the urban-rural integration department can earn the same amount of money. Undoubtedly, for the POS machine manufacturer, it is a super blue sea.
From the perspective of China's POS industry, with the improvement of people's living standards, the purchasing power of second- and third-tier cities has increased, and the commercial networks of first-tier cities have become saturated. The relevant policies in China's current urbanization process are also inclined to some extent. Small and medium-sized cities and inland cities provide a good investment environment for retailers and brands. It is not surprising that major retailers and brands have poured into second- and third-tier cities. With the emergence of new regions, the competitive landscape of major retail companies has become more complicated. This has led to customers being more sensitive to purchase prices and unable to define their own demand goals.
The reasons for the increased internal competition in the POS industry may be as follows:
First, the industry is growing slowly, and the competition for market share is fierce. Second, the number of competitors is large, and the amount of competitiveness is quite equal;
Third, the products or services provided by competitors are roughly the same, or only show little difference;
Fourth, some enterprises have expanded their production scale for the benefit of economies of scale. The market balance has been broken, and there is a large surplus of products. Enterprises have begun to resort to price-marketing.
2) Bargaining power of customers in the POS industry. Industry customers may be consumers or users of industry products, or may be buyers of goods. The customer's bargaining power is reflected in whether the seller can lower the price, improve the quality of the product or provide better service.
3) The bargaining power of suppliers in the POS industry is reflected in whether the supplier can effectively induce the buyer to accept higher prices, earlier payment times or more reliable payment methods.
4) The threat of potential competitors in the POS industry. Potential competitors refer to those enterprises that may enter the industry to compete. They will bring new production capacity and share existing resources and market share. As a result, the production costs of the industry will rise. Competition has intensified, product prices have fallen, and industry profits have decreased.
5) The pressure of alternative products in the POS industry refers to the competitive pressure of products that have the same function or can meet the same needs and thus can replace each other.
Nowadays, the competition is getting more and more fierce. The products with more homogenization are getting thinner and thinner in the competition. Only by constantly innovating and doing some competitive products can we improve the quality of the products and enhance the competitiveness of the company.
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