Drinks say packaging e generation

"People rely on clothes and clothing" This is nothing new. Nowadays, even with beverages, we are also particular about exotic clothes and styling. The ethos of modern product packaging can be said to have become increasingly fierce.
These "new generation beverages" that pay attention to special packaging designs from inside to outside are gradually penetrating the global beverage market. Packaging aesthetics has been cultivated to make Japan a perfect place to produce new-generation beverages. The special packaged drinks produced by Japan have rushed to the trendy supermarkets in Hong Kong and Taiwan. Singaporeans also Hajj. Local supermarkets have also seen signs of new generations of drinks in recent years.
The reporter visited the local supermarkets for a while and observed that the local beverage market is still dominated by traditional beverages. In a row of drink racks, the new generation of drinks plays a dotted role.
When refrigerated supermarkets were consulted, they revealed that the top five best-selling non-alcoholic drinks were: Coca Cola, Ice Mountain Mineral Water, Pepsi Cola, Volvic Mineral Water and Qoo Juice Drinks (in no particular order).
With the exception of the Qoo juice drink that was only launched in the local market in the middle of this year, it is a member of a new generation drink, and all other beverages are traditional beverages.
Even if the status of traditional beverages is firm on the sales list, these types of beverages, known as "new generation drinks," emerge in an endless stream, and obviously have received very good market responses.
Drinks are no longer just thirst-quenching, but also the drinking man's declaration - choose a cool drink packaging, is equal to put on a personalized coat, tell everyone: "I'm different!"

What kind of people drink what kind of beverage packaging and marketing

New Generation Beverages: What do people say?
Market Marketing Lecturer: Exquisite packaging can attract consumers
According to Chen Huili, a lecturer at the Temasek Polytechnic Institute, who believes in this new generation of beverage trends, “Choose a beverage is like picking a badge to show how much you don’t know.幌抻谖 跎 跎 跎 跎 跎 跎 跎 跎 跎 跎 跎 跎 跎 跎 跎 跎 跎 跎?
“In the past, beverage manufacturers have not been so particular about product packaging. However, with the increasingly fierce market competition, new products must attract consumers with a fresh and special product image. Old brands should also be updated to avoid being eliminated. The tactic is to design a mascot for the drink and highlight the personality of the drink."
Design Lecturer: Creating Products Based on Consumers' Life Characteristics Wang Peihua, lecturer of Temasek Polytechnic Institute, reads the new generation of beverage packaging from a design perspective. She said: "Product packaging is not only to show the characteristics of the product, but also to reflect people's lifestyle, to attract the attention of consumers. New generation drinks actually have their own locked consumer groups, and the design information expressed will be According to the characteristics of individual consumer groups, design and adjust them."

Young people: hit the positive wind and hail wind curiosity novelty special packaging design to discuss the young people's favor. Among the many new generations of beverages, which is the favorite of local young people?
Temasek Polytechnic’s third grade students Huang Weiqi and Zhuang Ruyi, who read product design, chose “Qoo” in unison.
Huang Weiqi said: "Qoo is very successful. The packaging design is very unique and outstanding. Now everyone has a Hari, and this drink has a very distinctive oriental flavor, so it is easy to get everyone's attention."
Zhuang Ruyi said: “Beyond Qoo, Evian's latest bottle closure design is also very prominent. A simple buckle will closely follow the modern lifestyle.”
The special texture of the bottles of the new generation drinks can also create surprises. Zhuang Ruyi said: “The bottle-can produced by Japan feels very different and can arouse young people's curiosity. Young people like fresh sensations and have strong curiosity. Naturally, they will buy them to solve their mysteries.”
Beverage Dealers: Product Marketing Closely Affordable to Consumers Two years ago, F&N Coca-Cola Beverages brought popular Qoo, a Japanese juice drink, to Singapore. Last year, the company launched a "Team and Earth" Chinese tea beverage series that caters to modern office workers and a "Juggy" fruit juice drink for children. The three series of beverages have clear consumer objects, and product packaging and marketing closely follow the consumer's lifestyle.
A spokesperson for F&N Coca-Cola pointed out that the aesthetics of beverage packaging is not about grandstanding. The latest trend is that the packaging design of beverages should reflect the lifestyle of everyone.
“When thinking about a new beverage, we must first understand the needs and lifestyle of consumers. We like to drink soda to stimulate and require energy. Juice drinks are welcomed by bodybuilders. After understanding the needs and preferences of consumers, In terms of packaging design and marketing techniques, we try to meet the needs of their lives.
"For example, the 'Team and Earth' Chinese tea series is aimed at working and stressed office workers. Whether it is product packaging or marketing techniques, we are not focusing on the beverage itself, but the inner meaning of the beverage - it symbolizes the hidden The inner peace of the city."

[View the successful formula of beverage packaging from Qoo]
Juggy juice designed for children.
Qoo, which landed on the Japanese market in January 1999, accounted for 17% of the Japanese beverage market in the first year of sales. According to a survey by market research firm AC Nielson, Qoo launched in the local market in mid-July this year and became the best-selling fruit juice in the local market within 12 weeks.
Dissecting Qoo's packaging aesthetics and marketing strategies can tell the secret of the success of the new generation beverage market.
* Has a specific consumer group
The more and more meticulous market differentiation is the trend of a highly commercial society. Qoo beverages target consumers of 10 to 19 years old. Packaging and promotion plans are based on the preferences and lifestyle of consumers of this age.
Cute blue mascot, the child thinks it is cute, big friends also love it.
* Give your drink a special name
Although Qoo drinks oranges and grapes in two flavors, which is in line with the trend that modern life is paying more attention to dietary health, there is nothing new about the taste. What's new is the name of the drink. "Qoo" actually reads "Koo", which is the comfortable voice that the Japanese drink after drinking a frozen beer.
* Create mascot for beverage endorsement
Just as most of the new generation drinks work hard in graphic design, Qoo further creates product spokespersons. Cute blue mascot, no gender, good at dancing, like bubble bath, delicious drinks and children, children think it is cute, big friends love it.
* Full outsourcing of advertising and peripheral products
Animated ads featuring mascots with lazy characters and funny images, as well as a variety of peripheral products such as mobile phone straps, stickers, and T-shirts with mascots, add a touch of intimacy to help consumers deepen their impression of the product. .

What features of new generation beverages featuring new generation beverages? Summarized as follows:

·Graphic design increasingly refined
One to highlight the product personality, and secondly to attract the attention of consumers, more to see it will heart it! In terms of color, the Qingpaipai and pastel pastels are sent to court. Highlights of recent years include: Qoo uses fresh lime green and orange. A series of body-building green tea drinks produced in Japan use soft colors that make people look relaxed and happy.

·Special bottle design
The Japanese market has blown bottle cans in recent years. Local Japanese supermarkets have been introduced first.
The traditional rectangular boxed or canned aluminum cans have no surprises. They are graceful and graceful, and the design of the bottle with varying curves can be called at first sight by consumers. The use of glass bottles for coffee is a promotional tactic for American coffee drinkers (such as Star Milk Coffee); Japanese manufacturers have recently introduced bottle cans to combine glass bottles and aluminum cans.

· Unique taste
Do not think that the new generation of light has appearance, the content is not. Since there are innovative exterior packaging, manufacturers have also introduced fresh and unique tastes, and some even have a combination of tastes that are bizarre and bold, as if the more exotic the more individualized the expression of personality. The American beverage industry has popularized oriental flavors in recent years. The beverage brand Arizona has added green tea drinks such as ginseng and honey jasmine. Foreigners find it fresh and special, and Chinese people find it strange. Japanese drink makers are targeting the needs of urban residents who pay attention to bodybuilding and replenishing their energy. They have introduced a series of beverages using tea and natural medicinal materials, which are widely welcomed by office workers.