Payment Dark War: Jingdong Financial Layout Line Ants Overseas Copy Alipay

Payment has never been relied on by financial technology giants as it is today.

On February 21, Ant Financial and the Korean Internet company Kakao issued a joint statement saying that they reached a strategic partnership. This is the third time that Ant Financial has been on the overseas layout since 2017.

Similarly, at the Jingdong Group 2017 Opening Annual Conference held on February 10th, Jingdong Group CEO Liu Qiangdong said that in 2020, Jingdong Finance is expected to become the top TOP3 of global financial technology companies.

Recently, the reporter learned in an interview with Ant Financial and Jingdong Finance that this year, in the business focus of the two financial technology giants in the new year, they all aimed at the upgrade of the payment strategy, and they are secretly competing.

Jingdong Financial's offline scene

“Starting this year, we have proposed a big payment strategy for payment, including Jingdong payment, white bars and small treasury. We will accelerate the push out, which is what we will do in 2017.” Xu Ling, Vice President of Jingdong Finance Tell the 21st Century Business Herald reporter.

After the Spring Festival this year, Xu Ling officially took over the Jingdong financial payment business. In the past three years, Xu Ling led the Consumer Finance Department to establish the Jingdong financial consumer finance business system, and “White Strip” made it famous.

“In 2017, around the payment branding of Jingdong Finance, the company will focus on offline payment scenarios to maximize the user experience.” Xu Ling revealed. "In the next three months or so, Jingdong will have a big move in the payment, and the entire organizational structure will also make adjustments for the payment. The payment will also vigorously devote resources and energy."

Under the large payment strategy model of Jingdong Finance, the existing credit payment and the credit payment provided by Baizhi and the payment of the balance of wealth management of Jingdong Xiaojin Library will be opened.

On January 4 this year, China UnionPay and JD Finance signed a strategic cooperation agreement in Beijing and announced the payment and innovation practice. The two sides will work together to carry out comprehensive and in-depth cooperation in the fields of payment innovation, bank card services, big data technology, overseas payment, and rural finance.

“Actually, the current payment market is undecided. In the past three years, we have focused on optimizing the entire experience and product capabilities of JD.com within the JD system, transforming the original B-side payment company into a comprehensive synthesis. The sex payment company reorganized all the underlying systems and products that were paid. In 2016, we actually went online with the 2.0 paid by Jingdong." Xu Ling said.

For example, Jingdong Finance's “White Strip Flash Pay” function has enabled Bai Bai to instantly cover more than 8 million domestic merchants and more than 19 million UnionPay flash POS machines.

According to Wang Lin, vice president of Jingdong Finance, the same payment, as a bottom layer of Jingdong corporate finance, credit payments will be opened, that is, to bring payments to more customers through credit, while paying as a relative The low threshold attracts more companies to use. At the same time, credit is also open to corporate finance. In this way, the company will be able to complete the payment at any time, get credit, and manage money.

"In the field of payment, through the open connection of financial institutions with technology, to expand this market together, JD.com's large payment business will certainly undertake a larger number of transactions in the future." Xu Ling said.

Ant copying

From the internal and external environment and industry policies of the payment industry, the payment industry has experienced the best development opportunities after undergoing technological changes (cash payment to electronic, Internet, mobile payment), policy support and supervision. .

It is worth mentioning that since the beginning of December last year, the Alipay business group has tried a new organizational management model - the class committee system. From the ant Jinfu CEO Jing Xiandong as the squad leader, Zeng Songbai and Ni Xingjun as the deputy squad leader, the class committee members include Zou Liang, Yuan Leiming, Tao Ying and so on.

Specifically, the payment strategy of Ant Financial is to serve and get both ends, and at one end is Chinese tourists and Chinese who serve all over the world, mainly by cooperating with businesses and institutions around the world to let them access ant products. Chinese tourists can use Alipay everywhere; one end is to acquire financial institutions from all over the world by exporting funds, technology and experience, including mobile payment related companies and traditional financial companies, so as to absorb their existing user groups. The ant's ecology comes.

On January 26th, US local time, Ant Financial announced that it had reached an agreement with the world-renowned remittance service company MoneyGram, which will acquire it for about 880 million US dollars.

According to Ni Xingjun, a member of Alipay's founding team and deputy squad leader of Alipay's class committee, MoneyGram is a world-renowned remittance service company. Founded in 1940, MoneyGram is headquartered in Dallas, USA, with branches in more than 30 countries and more than 200 countries. It has 350,000 outlets with the region. Its fast remittance business allows direct access to approximately 2.4 billion accounts in more than 500 banks worldwide.

Earlier on January 23, convenience store giant Rosen and Alipay announced that nearly 13,000 Rosen convenience stores in Japan will be connected to Alipay, becoming the first chain convenience store to access Alipay throughout Japan. In January 2016, Rosen's nine stores at Narita Airport were the first to introduce Alipay, and this time the scope will be expanded to 12,839 Rosen convenience stores across Japan.

Ni Xingjun stressed that “copying” Alipay overseas, the highest priority is Southeast Asia. "One is that its own population base is large, and the demand for inclusive finance is also relatively large. Second, many Southeast Asian countries, let alone pay, most people do not even have a lot of bank cards, pure cash society. This is also for us. A big opportunity." Ni Xingjun bluntly. "Our goal is global income, global payment, global exchange, this is our vision."

However, Ni Xingjun also said that Alipay's "copying" overseas is also facing challenges and difficulties. "I understand the challenge, finance is a relatively complex field, not just the same as buying and selling. The regulatory policies of different countries are also different. In addition, the level of development of different countries is different." Ni Xingjun also revealed, " This year, we will continue to make innovations in payment, whether online or offline, which is the core value of Alipay, but payment is not a narrow payment, but also richer dimensions, such as flower, loan, etc. 2017 Alipay will open up more basic capabilities and work with eco-partners to serve businesses and consumers."

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