New era of green design

The increasingly tense resources and the increasingly polluted living environment make the concept of “green design” come into being. This kind of environmental protection, sustainable, and increased interest design is pursued by major companies, and it is also a design criterion that companies need to follow in pursuit of long-term profits. People's daily lives are also closely related to the design of the green, clothing, food, housing, and transportation to pursue comfort, health, and thrift. Green design not only saves resources and protects the ecology, but also increases the appeal of the design and gameplay. In order to survive and develop, mankind must carry out a rational design through the principles of green design so as to build a better world.

The current shortage of human resources, rapid population expansion, and environmental pollution threaten the serious potential problems of future generations, mining natural mineral deposits arbitrarily, unrestrained consumption of natural resources, excessive waste of recyclable materials, and drastic release of large amounts of waste. Repeated behavior every day has led to a deteriorating environment for human survival. The rapid advancement of technology and the increase in the technological content of products have inadvertently added to the non-humanized side. All designs are human-centered, but they also harm people in varying degrees while satisfying people's wishes. The invention of the mobile phone has added a brilliant touch to the history of human communication, but who would feel that the electromagnetic wave of this communication tool inadvertently damaged people's health? We have heard quite a few small and large accidents that have occurred during the use of technology products; we are also worried about where the outdated products to be abandoned should be lost. A damaged rice cooker, where to throw it? Although broken, the material of the outer shell can still be used. But now we are all throwing it away, which has caused material waste.

With the progress of China’s industrialization and the deepening of reform and opening up, a complete industrial model based on processing is gradually formed. Therefore, the concept of using technology as the main body lies in the industrial design industry; until the “market economy” sprouts, and at this time business The promotion and market effects have also made industrial design very passive. However, in foreign countries, industrial design has been redefined: the design concept in industrial design will take form and packaging as the main body, demand as the main body, and environmental protection as the main body to replace the original one. Technology-based industrial design. The scope of industrial design has once again been magnified. Humanity is undergoing a "green design" revolution...

More and more lessons remind us of the "green design" on the agenda. Green design, also called ecological design, is a necessary product of social progress in the new century, and it is a design that incorporates environmental issues, pollution prevention, and resource conservation into the design. Its core is 3r, namely reduce, recycle, and reuse. It is nothing more than saving energy, recycling resources, and using it repeatedly. It is an environmentally friendly design. But I personally think that green design should also include our design and also meet people's "physiological needs" and "psychological needs."

In short, the green design is a detachable, recyclable design. The design process is consistent with environmental protection and sustainable development. The design results are in line with the physiological and psychological needs of human beings, and considering that materials and parts can be easily recycled. And recycle.

The dominant designer in industrial design is the designer. The role of the designer is directly related to the design results. The design results are directly related to the entire society. Therefore, the main undertaker and responsible person of the green design is the designer. The concept of whether there is a green design in the mind of the designer is directly related to whether the final product meets the green design. The designer decided on everything in the product.

From a business perspective, green design is not only a reflection of corporate responsibility but also more importantly green design provides a new selling point for the company. In the implementation of green design, green design not only brings huge social benefits to the company, but also brings obvious economic benefits to the company. Green design is not only a technical consideration, but more importantly, it is an ideological change. It requires designers to give up the over-emphasis on the appearance of the product, and focus on the real innovation. To innovate the form of the product in a more responsible way, to extend the service life as much as possible with a simpler, longer-lasting design. The current companies are still not aware of the problem of recycling. Imagine that a company has developed a green industrial designer. At the same time as designing products, it also designs recycling for enterprises, such as the establishment of a dedicated recycling station for a company, which returns a small amount of money. Specifically for the recycling of products that users of this enterprise will discard, then users will have no worries when buying. This green practice will not only increase the company’s road to a source of material, but also think of a way for users to not let them lose their meat because of discard. It also saves the resources of the entire society. For companies, they look The benefits will also increase, and green design will also bring new selling points to the company.

Green design reflects human nature and is based on human-centered design. The emergence of humanized design has completed the historical transformation of "people should adapt to machines and products" to "machines and products must adapt to people." It takes the human-centered design center as a whole to consider and conceive the product from the aspects of environment, safety, reliability, use, operation, and psychological feeling. It also performs scientific analysis and research on human physiological and psychological factors to achieve the coordination of human and products. Once the product meets the principles of green design and meets people's physiological and psychological needs, it will gain a foothold in the market and be prolonged.

In recent times, the heat waves that have returned to nature have swept across the west to the east, affecting people in every area of ​​life. In terms of diet, modern people are keen on natural green foods that do not contain pesticides and fertilizers. The wild food that had to be eaten before the famine has now become delicious on the table of urbanites; the pursuit of comfort, simple and comfortable styles replace the tediousness of the past. The architectural pursuit of natural scenery, love for green plants as embellishment; all of these reflect the people's expectation to return to the environment in harmony with nature.

The green design is not as strong as the traditional design or the emphasis on technical content, practicability, or aesthetic appearance. It emphasizes the use of minimal useless materials, removes optional items, and pays attention to the principle of use of recycled materials. On the embodiment. Therefore, green design emphasizes "less is the United States"; at the same time, green design requires humanized interest, that is, it must be realized around the words "create, travel, beauty, and person". "Innovation" means creativity, green design. The performances are material innovation, form innovation, idea innovation; “travel” is gameplay, that is, people are happy to use your product, feel very interesting and satisfy their psychological needs; “beauty” is beautiful, this is all The design is promoted; "human" is humanized, and the inhumanity of the technology is minimized as far as possible. This is also a requirement for psychological needs to be met.

We humans experienced the three stages of fear of nature, conquering nature, and being close to nature. In recent years, the changes in industry and design have brought about major changes in human life. Human survival conditions and the environment have improved in many ways. However, improvements have also brought disasters to the nature on which human beings live and the ecological imbalances they face. Problems such as environmental pollution have led to the emergence of sustainable strategies in recent years. In the design community, people have already proposed "moderate design and healthy design" in an attempt to reposition the design to prevent blind industrial design from causing waste of resources to the society, preventing over-materialization, technologicalization, self-development, advocating human nature and advocating " frugal". As Mr. Peter, Chairman of the International Federation of Industrial Design Associations, said: "Design, as an important factor in human development, may be a shortcut to human self-destruction, and it may also be a shortcut for mankind to reach a better world."

Author/Chen Rongrong Source: Art House