Access to the international market's environmental packaging strategy

The use of environmentally friendly materials, the adoption of environmentally friendly packaging new technologies and new machinery, and the selection of professional packaging service organizations can change the image of Chinese exports in overseas developed markets and effectively increase competitiveness.

The goals and requirements of environmentally friendly packaging go through the entire process of product design, production, packaging, and sales, and until waste recycling and recycling. Environmental packaging requirements The packaging of goods must meet the requirements of harmlessness, non-pollution and environmental protection from the selection, development, processing, use and recycling of raw materials. At present, developed countries such as the United States, Canada, Australia, Germany, Japan, and France have formulated corresponding regulations and policies for packaging, and some countries have implemented the “environmental protection mark” system to strengthen the selection of packaging materials by manufacturers, importers, and retailers. When it comes to packaging technology, packaging machinery and packaging service agencies, we must proceed from environmental protection and improve the competitiveness of our products in overseas markets.

Environmental packaging and export

Environmental packaging, also known as green packaging. Packaging is the beautification of products, and the concept of “green” makes this beautification process more environmentally friendly. International calls for protecting the environment, protecting the earth, and saving resources have become increasingly demanding, and overseas markets have increasingly stringent requirements for the packaging of foreign trade products. There is a close complementary relationship between environmental protection packaging and foreign trade. Environmental protection packaging has its major reasons for conforming to trends and laws, and will surely become a pass for the international market.

At present, developed countries such as Europe, the United States and Japan have paid special attention to environmental protection packaging. Therefore, natural products should be selected for packaging. From the perspective of users, the most important aspect of environmentally friendly packaging is the recycling of packaging materials.

Environmental protection packaging will become the mainstream of the market

The basis of environmental protection packaging is ISO14000. Most countries use this as a standard to promote the environmental protection packaging model. The ISO14000 series expressly states that all internationally purchased products (packages) must undergo environmental certification and ecological assessment (LCA) and use environmental labels. Since 1999, ISO has implemented a green “environmental sign” to push the green revolution of product packaging to a new level, which has greatly promoted Chinese exporters.

A group in Hong Kong has long been engaged in the development, production and trade of export products. In the production, packaging and export of the group's health products, non-pollution and environmentally friendly packaging materials are used. In their long-term export trade work, they found that countries such as Europe and the United States and Singapore and Japan are very welcome to environmental protection packaging, and there are strict requirements for the import of packaging materials that are difficult to decompose in the natural environment and that are harmful to the environment. Not only that, on the international market, buyers of food and medicines and health products have special requirements for environmentally friendly packaging.

It can thus be seen that the full promotion of environmental protection packaging by China's export companies is not just a matter of reducing environmental pollution, but also a passport for companies to enter the international market.

Use environmentally friendly packaging materials

Environmental packaging has a clear definition of the recycling of packaging materials: reusable packaging materials, edible packaging materials, soluble materials, and natural paper materials. Environmental packaging is embodied in: First, the use of materials, the least waste, and save energy; Second, easy recycling; Third, the packaging of waste materials, no secondary pollution; Fourth, environmental protection packaging materials can be self-decomposition, will not polluted environment.

Therefore, the selection of environmentally friendly packaging materials should reflect the basic principles of harmless, non-polluting and renewable. Recyclable and environmentally friendly packaging materials are divided into: paper packaging categories: corrugated cardboard boxes, etc.; wood categories: plywood boxes, fiberboard boxes, plywood barrels, fiberboard barrels, transport packaging wooden pallets, etc.; plastic packaging categories: plastic turnover box, plastic closed Buckets, plastic woven bags, flexible container bags, plastic mesh bags, etc.; metal packaging categories: thin steel barrels, galvanized iron barrels, aluminum barrels, iron-plastic composite barrels.

In addition, in order to save natural materials, in recent years, the domestic and international packaging industry has actively adopted high-tech research and development of new environmentally friendly packaging materials. The Eco-friendly packaging material “Ekling Materials” developed by Ruiqu Eklin was taken from the natural packaging, egg shells, based on calcium carbonate, which is the most widely distributed substance in nature and added to the human body and the natural environment. The harmful polyolefin is a binder. Their products can be made as strong as hard plastic bottles and as soft as ordinary plastic bags. The development of Ekling materials aims to reduce the consumption of natural resources, reduce the pollution to the environment and harm to the human body. From these aspects, Eckling materials are superior to ordinary plastic containers, paper containers, aluminum containers, etc. Traditional packaging materials.

Pure natural environmental protection packaging materials have no pollution, but they have high commercial costs and are a serious waste of the earth's resources. On the basis of following the basic principles, composite environmental protection packaging materials are more cost-effective, non-polluting, and easy to recycle. , will become the mainstream of environmental protection packaging in the future. For example, the new type of metal-plastic composite plate produced in China is made of a metal plate as a surface layer and is pressed through a proprietary technology of catalytic fusion. It is lightweight, rigid and easy to form and is particularly suitable for decorative exterior walls. Decorating buildings with this material is like putting green packaging on the building.

As the EU, the United States, Canada and other places have restricted the entry of Chinese wooden pallets for export into the market, the need for alternative packaging materials has become more urgent. This has also led to the development and production of alternative packaging materials by the Chinese packaging industry. At present, China has researched and developed honeycomb composite trays. This is a new type of environmentally friendly packaging material that meets international standards. Experts believe that, as a substitute for wood pallets, honeycomb composite trays can be widely used for packaging and transportation of machinery, electronics, light industry, medicine, aviation, and textile products.

Use environmentally friendly technology for packaging

The link of environmental protection packaging covers a wide range. Packaging materials are the basis, and environmental packaging technologies and equipment also determine the amount of "gold content" of environmental packaging. Environmental packaging equipment is a high-tech, high-intelligence, highly competitive product that integrates electromechanical, optoelectronics, bionics, etc., with rapid development and quick update. The world's new high technology is fully reflected in packaging equipment. With the widespread adoption of new composite packaging materials, the requirements for packaging equipment and processes are particularly important.

In Germany, the government's environmental protection requirements for imported goods are very stringent. The connection of imported carton boxes requires the use of an adhesive process. The names printed on cartons must use water-soluble pigments. Oil-soluble inks cannot be used. The surface of the carton cannot be waxed or oiled, nor can it be coated with moisture-proof materials such as plastics and asphalt. To this end, experts suggest that packaging companies should adopt advanced processing techniques in export packaging.

Nowadays, in environmental protection packaging, automatic intelligent and digital packaging equipment, high-speed film-making and bag-making equipment, and large-scale hollow container molding equipment of over 1000L are used, and high-tech packaging equipment such as energy-saving and comprehensive utilization equipment are widely used. In addition, the recycling equipment and secondary processing equipment for used raw materials are also adapted to the requirements of environmental regeneration. The introduction of the ISO14000 environmental standard has made the protection of the environment and maintenance of ecological balance a direction for the development of environmentally friendly packaging equipment (machinery).

Rely on specialized packaging services

At present, the international market has different requirements for environmental protection, and countries have different requirements for different commodity packaging. Export companies should choose professional packaging service agencies. These machines have long been engaged in external packaging business, have a deep understanding of the international market's environmental protection requirements, and have experience in environmental protection packaging. Therefore, experts pointed out that when choosing an environmental packaging organization, it should pay attention to whether the other party is close to the international industry in terms of printing and packaging, and whether the material selected by the other party complies with the requirements and regulations of relevant international organizations and organizations.

Market positioning means that exporting companies obtain more detailed information on professional packaging organizations according to the requirements of their products' environmental packaging, including successful cases, packaging equipment, production processes, employees' skills, asset status, and knowledge of international environmental protection in order to determine the ideal. Packaging service agency.

The professional evaluation is to make use of multi-disciplinary professionals to form an "expert group" to conduct a comprehensive and coordinated assessment of contracted professional packaging service organizations. The purpose is to address the buyer's demand for packaging and to coordinate the professional bodies of both parties to complete the agreement. Quality monitoring includes quality control of the production process and monitoring of the subsequent effects. Quality monitoring is the entire process of the environmental protection packaging process and is the core of the quality control of export companies and packaging companies.

However, at present, there are few export enterprises that use professional packaging institutions to carry out environmentally friendly packaging, because the use of environmentally-friendly packaging provided by professional packaging service agencies will increase export costs. Compared with ordinary packaging, environmental protection packaging generally costs less than 5%, but the benefits to exporters are enormous. An exporter will not be required to pay a large amount of fines for environmental pollution caused by packaging; Use to improve product visibility.

At present, western industrialized countries have intensified their awareness of environmental protection and implemented "entrepreneurial trade barriers," which is undoubtedly a new test for China's export industry. For the packaging of electronic information products and household appliances, China's information industry has proposed: In the new era, product packaging should focus on the development and application of high-efficiency, low-consumption, energy-saving and environment-friendly packaging materials, and implement the “Environmental Protection Packaging” project.

Reprinted from: (China Packaging News)