Design and development process: Because the general manufacturers generally attach importance to production quality control and R&D technology, coupled with the rapid flow of information, the differences in performance and quality of similar products have gradually narrowed, although the basic concept of industrial design It is "form Follows Function," but in the face of the multiple competitive pressures of market products, industrial design needs to "transform the market competition and demand into new forms of products and new interests to enhance "Adding value that attracts consumers" - plays a role in creating new value Just as Taiwan's strategy in product design emphasizes Innovalue! The design and development of a new product can be roughly divided into three stages: "conceptualization, concept visualization, and design commercialization." For companies, when they start work, they will integrate internal functions and other units with professionals. When designing outsourcing, design companies outside the company will play a role in one of their roles to fulfill their functions. Conducting or outsourcing within the company, and the communication and mutual respect between the various departments and organizations will be the focus and key to implementation. The case-refrigerator design process will be used to illustrate this.
Concept Definition Conceptualization: Firstly, we will make a comprehensive understanding of the products that will be designed and developed. Through the methods of information collection and market research, we will explore the competition situation, sales status, and situations of consumers (including operations) of similar products in the market. Habits, complaints after use, and potential demand for new features. There are also popular things on the market. After analyzing and evaluating, we must consider the development strategy of the company to plan the overall "concept" of new products! This concept is usually described in text format. It will describe the concepts of “market positioning,†“target audiences,†“merchant appeals,†“performance features,†and “sales price positioning.†The formation of the process is the need for information, experience and ability to transform, that is, how to convert information intelligence into a meaningful creative direction in the market! Usually we will hold a Focus Group group forum to discuss existing competing products and proposals for design concepts that will be introduced to the market, interview customers directly, understand and clarify consumer needs, and provide advice and decisions on design direction. in accordance with! Due to the rapid development of networks and information systems, as long as there is a desire to collect market-related information today, for all manufacturers and design companies, the coverage of opportunity costs and information will be similarly the same! However, due to the composition of the design and development team, each has its own corporate culture and product strategy background; the decision-making executives of their expertise, love and taste will not be the same, plus each design and development team's creative energy will not be quite, Therefore, the concept and direction of interpreting inferential research are necessarily different! The work of this stage should not be entirely responsible and executed by a certain department, and not communicate with other professions; because from a creative management point of view, sometimes small interactions may be possible through feedback. Expand the benefits and transform into breakthrough opportunities! Figure 1: Market research is conducted to collect consumer information through the Focus Group group discussion.
A survey on the design of the refrigerator handle and the degree of consumer preference to understand its acceptance and modeling trends Before proceeding with the concept visualization, there should be some basic analysis data and steps similar to the following, for example: -- Products Planning Paper (Including Product Strategy and Specification Innovation Strategy) --Product Technology Development Trends and Product Features (Technology Forecasting & Sales Point) --Competitive Analysis (Fashion Trend) --Competitive Analysis (Fashion Trend) Interfaces and Human Factors & Ergonomics - Brainstorming & Concept Generation Activities - Qualitative Analysis and Marketing (Marketing Research) Market Research and Information Collection and Analysis. Idea Visualization Concept Visualization: The designer's job is to convert the language of the market (ie, the product plan) into a specific form that can be visualized, usually through 2D Drawing or 3D Mockup, to design the concept of expression. Come out; whether the design idea can meet the needs of the target audience and catch the trend of consumerism. The “viewing by eyes†model or model is the most convenient method for communicating and selecting other departments. It can also be used again. The method of market research will directly inquire about the results of these figurative subjects to target customers in order to collect the consumers' favorite reactions. Then the results of the surveys and evaluations will be statistically analyzed as the basis for the final decisions.
Conceptual conception diagram: design renderings, transform market research directions into design drawings
The refrigerator interior design computer simulation renderings, through the calculator will be a new product design concept built into a 3D model, as a basis for decision-making vision is the designer's most central task, the quality of its design and the designer's beauty, Creative strength and experience! Generally, people with creative talents will have personality characteristics that tend to reverse thinking, and ambiguous double standards of tolerance, so even if the development of the computer has caused the designer to visualize the work has changed the "quality and quantity" However, the overall organization and operation must be able to respect the design profession and give the designer a certain degree of freedom in order to enable them to develop their vitality and energy. This kind of expectation and demand for innovation has always been an issue that organizations are discussing - “What kind of design management model will be effective!†When making decisions, whether or not the idea is unique is another one.†"Knowledge" and "smart capital" can integrate resources and opinions through the Internet, and make the visual work into a division of labor between knowledge interaction and vertical integration, so that the quantity of creative professionals can be changed to qualitative changes to enhance the benefits of innovation! For example, to sell refrigerators in the United States, how do Chinese designers participate in designing and functioning? It is an interesting experience and work that requires knowledge to interact!
The exterior of the refrigerator is designed to simulate computer graphics, and the new product design concept is built into a 3D model through a calculator, which can be used as a basis for decision making. This 3D model can be directly used to provide a prototype for processing and manufacturing appearance (Mock up).
-mock up Design Original Model Prototype Mass-production Design Commercialization: The most important purpose of the transition from a market survey to a specific design result is to hurry up the design direction that the consumer likes and the products with competitive potential, mass production. Come out and sell! The completion of the mass production needs to go through the design of the organization, the review of the prototype prototype (Prototype) and the design and development of the mold, so that the design can be implemented. Because of the connection between the upper and lower engineering, it is a very important Know How that the designer's designed results can be produced and can be successfully applied by the post-engineering personnel. - Commercialization is critical to the designer! Its purpose is to convert the results of the creative process into a production process. If you can't create creative ideas, you can't call it a "good design!" Mass-market products should be planned from the very beginning to establish their brand identity through their design features, and more deliberately match with the sales event! Make design closer to the market and consumers! After the new products are launched, the consumer effects generated by marketing will likely form the next conceptual cause-and-effect interaction and change of transformation. Therefore, the design will definitely be affected by people, time, place and matter, and it seems to have evolved. The phenomenon of chaos has always evolved from time to time!