Practical knowledge of packaging design (3)

Some containers use this mark, which echoes the bottle cap. Some containers (mainly wine bottles), plus shoulder labels and neck labels, and others have top labels, neck labels, and shoulder labels together. There are no breasts and abdomen, and main labels are formed in various forms. .
5. The color design of the label is also inseparable from the relationship with the container, the relationship between the label can not be separated from the relationship with the bottle cap. Pursue the consistency of the background color of the label and the color of the container, highlight the name of the brand and the graphics. White container for women's cosmetics, accompanied by white stickers, with elegant lines and elegant black fonts, it looks clean and elegant; while black brandy, with black stickers, golden ancient Roman body, flower body, Give people a solemn and noble sense. Emphasize the color contrast between the label and the container. The background color of the label uses black, white, gold, silver and other relatively saturated colors to contrast with the container to open the lightness and hue, resulting in a strong and lively effect. It is also a method to directly put the trademark and brand name on the container.

6. The overall design of the packaging is also applied to the coordination of the box packaging and the container; the box packaging and bottle stickers use the same design, but the composition is slightly changed, and the two large colors contrast, but in the font name and other fonts It echoes again; the image of the container appears on the box and the part of the design of the carton is repeated on the container label.

In a word, the design of packaging and decorating should be based on a theme, starting from the whole, considering the big things, and complying with the conciseness, individuality, and aesthetic criteria, and in line with the characteristics and consumption of commodities.