Commercial design is a means to promote the sale of goods, and promotion has become the focus of commercial design. Modern packaging plays an important role in the process of product promotion. In addition to the level of visual attention, the focus of promotion includes the convenience of sales. This involves the design of the store and the convenience of the product itself. The convenience of commodity packaging is often inseparable from the rational use of packaging materials. In terms of commonly used materials, there are mainly metal, wood, plant fiber, plastic, glass, textile fabric, artificial imitation leather, genuine leather and various paper materials. Among them, metal materials, leather, silk, pure linen and other fabrics are mostly used for the promotion and packaging of high-end goods. Plastic, chemical fiber or blended fabrics, artificial imitation leather and other materials are mostly used in mid-range commodities. Paper is generally used for medium and low-end commodities and short-term advertising materials. Of course, paper also has higher grades, and because of the convenience of paper processing and low cost, in practical applications, paper is widely used in commercial design. . Glass bottles are packed in higher grades and are used in perfumes and other cosmetics and world-famous wines. In addition, due to the ingenuity of the designer, it can often turn from decay to magic. Some common material designs have a high-quality visual sense.
A successful product design should be one that can bring convenience to people. Its convenience is reflected in production, transportation, agency, sales and consumption.
1. Convenience of production Convenience of production is reflected in whether the product packaging standard is standard, whether it can be matched with transportation, the standard of loading and unloading equipment, the opening of the packaging, whether the folding procedure is convenient, whether it can be recycled to reduce costs. For product packaging design of mass production, the convenience of production must be considered, and it must be suitable for the production process and assembly line operation requirements, otherwise the design is beautiful but difficult to produce, which will cause trouble and waste. In addition, the shapes and properties of commodities vary, including solid, liquid, powder, gaseous, etc. Therefore, packaging design should consider what materials are used for packaging design is more scientific and economic. Such as disposable tea packaging usually use flexible packaging ready-to-use paper, aluminum foil, cellophane and plastic film. One pack at a time is convenient for production, and composite materials are also available for dry foods or powders that are susceptible to moisture.
2. Convenient transportation
It is reflected in the transportation process whether the various types of signs are clear and can be operated efficiently. The product has to be moved dozens of times in the entire circulation process from leaving the production line to consumers. The design must take into account the convenience and safety of moving in different occasions and conditions. In particular, the design of pharmaceutical packaging must be stably processed and clearly marked during processing, and some products must also be "double-packed." For example, perfume packaging, candy packaging, etc. After using bottled and flexible packaging, the carton should be used as the outer packaging to prevent deterioration caused by sunlight, and can prevent damage caused by backlog during transportation.
Third, sales convenience
In the sales process, can product packaging design and publicity design use the operations of sales staff and consumer identification. Transferring information is an important function of packaging. Packaging is a carrier medium for transferring information. The product's ingredients, brand, performance, instructions for use, and price are all marked on the packaging label. The packaging design must allow consumers to clearly receive this information. It requires customers to identify the product in a short time. Know what kind of goods, what content, how to use, and can stimulate the desire to buy, and successfully promote consumers to buy. Packaging forms that are easy to sell include:
(1) Stacked packaging: On the shelves of large supermarkets, the salesperson will make full use of the space of the showcase and stack the goods for display as much as possible, so that it can save more and save space. Good packaging design has beautiful pattern design and color design. In this way, the visual impact in the entire space will suddenly increase, which also depends on promoting sales. For example, metal boxed biscuits are designed with concave and convex grooves on the bottom and cover. They are stacked to fit and are safe to pick and place. Many chocolate packages use a triangular carton packaging structure, which is very strong, stable, and convenient for customers and sales staff. Pick and place.
(2) Open-window packaging: a window of appropriate size and shape is opened on the front of the box to display the goods. It is organically combined with words, patterns and trademarks to form an overall composition. It is both beautiful and convenient for consumers to intuitively identify the texture and pattern of products, and has an effect similar to transparent packaging. This kind of packaging is usually added with a hard box, a lining board, etc., which can make up the window of the box surface, reduce the strength of the force, and can better protect the goods and improve the grade of the goods. The design content is also relatively rich, and it is often used in book packaging. Many foreign children's books usually use a window-style design, and some of the books are packed with animals that partially adhere to various animal skins. Children have a preliminary understanding of the animal world by touching these different textures. The attractive cover design will capture the children's vision. When this book is opened, the lifelike fairy tale world is coming, and the complex and delicate structural design is breathtaking.
(3) Display packaging: When the packaging is opened, the internal products are displayed to enhance its overall sense and display effect. For example, the packaging design of the GALLEA small alarm clock is made of corrugated paper. The structure design of the socket is ingenious and convenient. Any product with a cute image and high quality can be designed as a display regardless of textiles, food and cosmetics.
(4) Transparent packaging: it is made of transparent plastic hard film or soft film. There are totally transparent and partially transparent, and there are boxed and bagged. It is more intuitive, ingenious, and high-end than any packaging form. It can also meet customers' psychological requirements for product quality, patterns, color and so on. When buying, it can avoid many consumers from repeatedly touching pollution. Damaged goods. In addition, the transparent material has a sense of gloss, which can give the product a feeling of higher quality than the product itself after packaging. Such as over-time fruit and vegetable packaging, after transparent packaging processing, customers have confidence in product quality.
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