On September 30th, the garden mahogany furniture city in Dongyang Garden Village, the first village of China's mahogany furniture, was expanded again, making the market a total area of ​​236,000 square meters. It has more than 1,000 mahogany furniture brand franchise stores, becoming the national and even Southeast Asia. The largest professional market for mahogany furniture.
"Good market" and then "good voice" aircraft carrier sailed to the whole country
In 2009, seeing the rapid development of the garden mahogany furniture industry, Shaoqin Xiang, the party committee secretary of the Garden Village and the chairman and president of the Garden Group, was both happy and worried. The happy gardener was looking for a good industry for enrolling the whole people, and worried about how to use it. Good and develop this rich industry. After many field visits, Shao Qinxiang felt that the sales of the mahogany furniture industry was crucial, so he decided to establish a market in Huayuan Village.
On December 23, 2010, the first phase of Garden Redwood Furniture City was grandly opened. More than 260 well-known brand mahogany furniture enterprises entered the market, marking the official opening of the garden mahogany furniture industry. On October 5, 2012, Garden Redwood Furniture City Phase II Shanda opened, more than 400 well-known brands of mahogany furniture enterprises settled in the market, Garden Village was also awarded the title of “China's first mahogany furniture village†by the Ministry of Agriculture; on January 21, 2013, the third phase of Garden Redwood Furniture City opened grandly, more than 300 Well-known brand mahogany furniture enterprises settled in the market.
On September 30 this year, the fourth phase of the garden mahogany furniture city was opened. The continuous expansion of the garden mahogany furniture city seems to be saturated. However, the number of merchants registered in the fourth phase of the market is 10 times that of the booth, which is still far from meeting the well-known brands. Market demand. At this point, Garden Redwood Furniture City has a total investment of 1.27 billion yuan and a total area of ​​236,000 square meters. It has more than 1,000 mahogany furniture brand franchise stores, and is the largest professional market of mahogany furniture in the country and even in Southeast Asia.
Shao Qinpei, general manager of Garden Redwood Development Co., said: "The market is getting bigger and bigger, more and more merchants are being used, and management is getting harder and harder. In any case, as a market management party, it will actively guide merchants to abide by integrity, service and quality."
“Good Industry†Promotes Garden Redwood Industry Upgrade
At the opening ceremony of the fourth phase of Garden Redwood Furniture City, the East China Forestry Property Exchange and the Garden Group signed a strategic cooperation agreement, which is a landmark time node that will guide the sustainable development of the garden redwood industry and further promote the garden. The mahogany furniture market continues to grow.
East China Forest Exchange is the only province-wide forestry rights trading platform in Zhejiang Province. It is the only pilot forestry carbon trading platform in China. It is mainly engaged in forest property trading, trading of large forest products such as logs (wood), and forestry carbon trading. Recently, with the strong support of the Zhejiang Provincial Government and the State Forestry Administration, the East China Forest Exchange is actively building a spot electronic trading platform for bulk forest products, and the first listed product is the mahogany log trading.
"Developing the spot electronic trading of large-scale mahogany logs, firstly, it is conducive to standardizing the development of the mahogany industry, promoting the redwood industry to become bigger and stronger; second, it is conducive to solving the problem of financing difficulties of mahogany enterprises on a larger scale, and improving the financing services of mahogany furniture enterprises; It is beneficial to reduce transaction costs and improve the efficiency of funds used by related companies in the Redwoods; fourthly, it is beneficial to control the risks in spot transactions and protect the interests of both parties." Shen Guohua, chairman of the East China Forest Exchange, said that the large-scale forest products, redwood logs, spot electronic transactions will The formation of "financial flow, information flow, logistics" three streams, to enhance the market discourse rights and pricing power of redwood-related enterprises, to avoid the risk of rosewood price fluctuations, to help the majority of mahogany-related enterprises to achieve real industrial upgrading.
In addition, the East China Forestry Property Exchange and the Garden Group signed a strategic cooperation agreement, marking that the Garden Group will become the first designated settlement warehouse and the first authorized service organization of the East China Forest Exchange. The two sides are based on "equality and mutual benefit, resource sharing, and total The principle of "development", in the redwood trading, warehousing management, financing services, information release and other aspects of sincere cooperation, together to improve the competitiveness of Dongyang redwood industry and lead the transformation and upgrading of China's redwood industry efforts.
In fact, the garden mahogany industry has only been used for a few years from scratch, from small to large, from weak to strong, and its charm index is enough to attract the East China Forest Exchange to marry.
“As early as 2006, the gardeners had already smelled the business opportunities of classical furniture and mahogany furniture. At that time, some wood line producers gathered in the garden village slowly embarked on the road of transformation and upgrading.†Garden Village Party Committee Secretary, Garden Group Director Long Qin and President Shao Qinxiang recalled that before the Garden Village planned the plate market and the wood line city, they guided and absorbed some wood products manufacturers and classical furniture enterprises into the village.
With the rapid development of the mahogany furniture industry, in recent years, Garden Village has fully utilized the technological advantages of Dongyang woodcarving and the talent advantage of Nanma Carpenter, integrated resources, planned the industry, and built a log market, a plate market, a handicraft carving street, and mahogany furniture. Production of a street, mahogany furniture industrial park and mahogany furniture city's "two cities, two streets, one park and one city" redwood industrial chain business model, formed from logs, plates, sawing boards, drying rooms, sculpture, paint and mahogany furniture The mahogany furniture industry group and industrial chain from production enterprises to professional markets.
Today, the garden village log market and the plate market gather more than 40 precious wood varieties from 30 countries and regions. Every day, dozens of log containers enter and leave the garden village; Dongyang City Redwood Furniture Industrial Park – the core garden block, attracts Dongyang people who founded mahogany furniture enterprises in Guangdong, Shenzhen and Fujian have returned to their hometowns to start businesses. According to statistics, as of June 30 this year, there were 1,469 enterprises and private industrial and commercial households in Huayuan Village, an increase of 422 from the end of last year, including the manufacture and sale of mahogany furniture, wood carving and processing, and the operation of logs, plates and wood. There are 1,091 households, accounting for 74.3% of the total.
The development of the whole industry chain of the garden village mahogany, more and more people are engaged in the “Amoy†gold in all aspects of the mahogany industry, which not only drives the rapid development of the garden economy, but also improves the affluence of the garden people. In 2012, Garden Village realized a total industrial and agricultural output value of 19 billion yuan, and the annual per capita net income of the villagers reached 82,000 yuan, far exceeding the province's annual per capita GDP of 63,000 yuan.
“Good Sound†gathers brands to improve market grade
Zhuomu Wang Hongmu, Ming and Qing Dynasties Redwood, Lingyunge Redwood, Guyifu Redwood, Ming and Qing Dynasties Redwood, Changfeng Redwood, Zhenyu Redwood, Athens Redwood... A well-known national mahogany furniture famous brand, successively in the garden mahogany The furniture city 133 market settled in the roots. Nowadays, the business model of the development of the garden mahogany industry chain sings "good voice", and ushered in the Chinese Meilian furniture group Meilian mahogany entering the market and the Hu Ching Art Museum rooted in the garden, greatly enhancing the garden mahogany furniture city Market quality and product grade.
Zhang Wenhai, vice chairman of China Midland Furniture Group, said that the United States Redwood and Hu Champion Art Museum will be integrated into the garden mahogany furniture industry, and will create more and better mahogany art products for the garden mahogany furniture city. Color enhancement, and look forward to closer cooperation with the market, sincere cooperation, mutual benefit, common development, and create brilliant. It is understood that China Midland Furniture Group was founded in 1977, with a total staff of more than 3,000 people, and the product range covers almost all traditional furniture forms. To date, China Midland Furniture Group has more than 100 specialty stores in more than 20 countries and regions around the world, making it the largest mahogany furniture manufacturer in China. This time, in the brand franchise store of the fourth phase of the garden mahogany furniture city, the United States Redwoods displayed the most high-grade mahogany furniture made of high-quality wood such as red rosewood, red sandalwood and huanghuali, with a product value of more than 100 million yuan.
Dongyang Huhu Champion is the chief designer of China Meilian Furniture Group. He has been engaged in the design and production of wood carving, furniture, calligraphy and painting, poetry and pottery in more than 20 years. He has been honored by many art circles and peers. "Ghosts." As a master of art, he and Zhang Honglin, the chairman of the China Midland Furniture Group, have become golden partners on the road of redwood art. Their cooperation has become a legend and a big talk in the industry. As a child of Dongyang, he always wanted to build a personal art museum in Dongyang, so that his art works can be appreciated by more hometown people. "Dream is realized in the Garden Village today. In the future, I will continue to concentrate on creating on the art road and designing more fine mahogany furniture art products in a down-to-earth manner." Hu Champion said.
The fourth phase of Garden Redwood Furniture City also attracted a large number of national famous brand mahogany furniture enterprises such as Shuangyang Redwood, Ganglong Redwood, Zhenyu Redwood and Qingyizhai Redwood to enter the market.
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