A few days ago, a statistical data showed that the number of chain home hypermarkets in Guangdong Province has reached 37, ranking third in the country. From the perspective of regional layout, the concentration of stores is high, 40% of stores are concentrated in Shenzhen, and 35% are in Guangzhou. Three-quarters of home stores are clustered in two cities, Guangzhou and Shenzhen, resulting in uneven heat and heat in the province's home stores.
The development of local advantages is obvious. The distribution of chain stores in the country can be divided into three echelons. The number of first echelons is 20-55; the second echelon is 10-19; the third echelon is 1-9. The first echelon includes the first-tier markets of North, Shanghai, Guangzhou, Jiangsu and Zhejiang. Jiangsu ranks first with 55 stores, Shanghai 38 stores rank second, Guangdong has 37 stores ranked third, and Beijing has 32 stores ranked fourth.
Guangdong has nurtured two major home chain brands in the South, namely: Hundred Years and Xiangjiang Home/Golden Sea Horse, which accounted for 19% and 35% respectively. The number of Xiangjiang Home/Golden Sea Horse relies on local advantages and the strength of Xiangjiang Group to remain at the top in the Guangdong market. After two years of experience, the development momentum is not enough, even less than the share of B&Q. The foreign-owned brand B&Q has 7 stores in Guangdong, the number of which is second only to Xiangjiang Home/Golden Sea Horse. Its own layout in the country is second only to Shanghai. Although the home of Eure and Ouyada each have a seat, they have not expanded like other brands.
The market in Guangdong is also very different. First, after the acquisition of JSWB, Red Star Macalline has expanded its strength from the original 5 stores to the 7th store and B&Q to rank second. Secondly, IKEA will build a new standard store in Guangdong. It will be in line with Shanghai headquarters, and Guangdong is as attractive to foreign companies as Shanghai and Beijing.
From the perspective of regional layout, the concentration of stores is high, 40% of stores are concentrated in Shenzhen, and 35% are in Guangzhou. Foshan only has Red Star Macalline 1 store, but there are more than 2 million square meters of the country's largest furniture market. The furniture wholesale market exists, and there are very few chain stores to challenge.
The distribution of hot and cold stores is uneven. The saying that the surplus of home stores is originally from the first-tier cities, the status quo of the home industry in the north and the north is not optimistic. It is reported that since August last year, a total of 12 various home building materials stores in Beijing have been closed, and another five are preparing to withdraw or relocate.
According to the statistics of the China Furniture Association, according to the industry standard of 10,000 square meters annual sales of 100 million yuan, last year, the furniture and building materials industry achieved annual sales of about 200 billion yuan, which means that 20 million square meters of stores can meet market demand. At present, the total area of ​​domestic home stores has exceeded 40 million square meters. If the trend of the industry does not change in the future, 50% of the store area is surplus.
However, from the data distributed in the chain store area, it can be seen that the term “excess†cannot be generalized. Serious regional imbalances lead to “excess†in overheated areas, while “excess†in the unpopular areas is too early.
Different chain home hypermarkets have also drawn out some "spheres of influence" for historical and development reasons. Just as "South Red Star North is actually", Red Star Macalline and the home of the home are in the same direction. Under such a pattern, it is necessary for enterprises to adjust the regional distribution structure by their own strength, and it is the need to expand the market. However, this adjustment also takes time and process. Red Star Macalline is the well-deserved "expansion king" in the industry. Now it has reached the scale of 100 MALL, and released the saying that it will reach 200 MALLs in the country by 2020.
The industry believes that China's home circulation industry, due to uneven regional economic development, resulting in uneven concentration of home stores. The first-tier cities represented by the North and Guangzhou-Shenzhen are undoubtedly the “focus†of each one. Because of the high concentration, the “excess†of home stores has long appeared. Although “excess†is not general, the first-tier cities will face integration. It is the trend of the times.
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