"Sports scene + mobile application" into a new model Date:2016-06-21 17:04
2016 is a great year for sports. The European Cup is in full swing, and many international high-level events such as the Olympic Games are about to kick off. This means that a large number of sports fans will begin their own holiday this summer. With the increase in national income and sports consumer demand, the sports industry has been recognized by all parties as another industry that is about to take off. However, the investors who have swarmed are also pondering over how to build a sustainable business model as they scatter real money, so that traffic and popularity can be turned into real income as soon as possible? Through sports and mobility The combination of applications and the construction of a complete ecosystem have become the direction that some sports industry companies are actively trying out.
Social circles bring money
How does China's sports industry, which has frequent hotspots, created a sports channel with Chinese characteristics as soon as possible in the poor industrial soil?
From the perspective of the upgrade of sports consumption, at present, the largest part of China's sports industry is the consumption of sportswear, which constitutes a great difference from the developed countries. From all aspects of sports consumption, viewing sports consumption will certainly become a new consumer hot spot. The average per capita consumption of sports in developed countries in Europe and America is about 500 US dollars per year, compared with the huge potential for sports consumption in China. Popular viewing sports consumption, such as the NBA, has a high popularity among the public, and the related consumer industry chain under the line is already quite mature.
At present, China has nearly one billion mobile phone users, and smart phone users are highly popular, while China's sports fans have 300 million people, of whom 30 million are active people. Because sports have natural social attributes, huge on-site crowds, positive consumer interaction scenes, and strong stickiness of fans, in the era of mobile Internet, a huge outbreak of the sports industry became possible.
In the United States, several major leagues and major sports media have their own official mobile phone apps. For example, the NBA League mobile application can provide game playback, lineup and data, and customized notification services. Some sports APP subscriptions will remove ads and add extra content, such as game broadcasts. Subscribe to the NBA League Pass and watch live broadcasts on your mobile phone.
Therefore, it is the consensus of the global sports community to connect sports fans through the mobile Internet, improve the game day and daily team interaction, and provide fans services. In a world supported by mobile Internet connectivity and advanced technology, the life of sports fans can be very pleasant. Therefore, they will also be happy to spend on the platform.
On June 2nd, the New Third Board listed company, Sports Window Culture Co., Ltd. held a strategic conference in Beijing, announcing that it will adopt strategic investment and focus on on-site resources for Super-A sports events, and fully support the creation of an open iRENA sports mobile application ecology. The group provides sports fans with a brand-new mobile application experience to jointly build sports money with Chinese characteristics and support the comprehensive, sustainable and healthy development of the Chinese sports industry.
CEO of Sports Window Gao Hong introduced that iRENA sports mobile application ecological group mainly includes fans live sharing, smart on-site, sports e-commerce, sports games, etc. It is expected to cover 100 million sports fans and mobile application user groups, per capita 100 yuan ARPU value The calculation is expected to bring in over 100 billion yuan in revenue.
Create 10 billion ecological groups
2016 is a big sports year. Gao Hong said that the window of sports will focus on the Chinese men's football team's World Cup in the top 12 Asian qualifiers, Chinese Super League, NBA China, China Open, ICC International Super Cup, CBA, WPT Global Tournament, Lianzhong Sanya China Finals. , the alliance e-Sports World Cup World Cup, CAA world top 1500 top-level competitions and other top domestic sports event resources, to create smart live services and experience including fans live sharing. At the same time, it will also bring out the top sports field resources such as the iRENABox of the Beijing Workers' Stadium/Shanghai Hongkou, and the Sports League Live Broadcasting Center of the Workers' Union. It is fully open to all kinds of social media, live broadcast platforms, mobile applications and other partners. Create a new model of smart field services. Yang Qing, chairman of Lianzhong International, stated that Lianzhong International and the Sports Window will give full play to their complementary advantages and strong alliances, and will focus on creating new gameplay, new models, and new experiences for mobile application e-commerce. The scope of business includes Super A-level sports ticket sources, sports tourism, one-dollar buying of sports derivatives, sports PK, sports crowdfunding, and sports technology product experience.
In addition, the sports game platform is the third focus of the iRENA Sports Mobile App Ecology Group. Window of Sports stated that the company will join strategic partners such as Chevron Technology, Lianzhong International, Kongzhong.com, etc. to focus on electric sports events, sports games, internationalization of operations, and integration of the latest technologies to create new user experiences and on-site technologies. , live broadcast technology, AR/VR technology, smart equipment technology, etc., comprehensive coverage of e-sports, athletics, leisure, intellectual games and other rich product types, the introduction of international top sports games IP, strategic investment and alliance the world's best sports game product development , operating platforms, electric competitions and other companies, to create a sports games World Cup platform.
2016 is a great year for sports. The European Cup is in full swing, and many international high-level events such as the Olympic Games are about to kick off. This means that a large number of sports fans will begin their own holiday this summer. With the increase in national income and sports consumer demand, the sports industry has been recognized by all parties as another industry that is about to take off. However, the investors who have swarmed are also pondering over how to build a sustainable business model as they scatter real money, so that traffic and popularity can be turned into real income as soon as possible? Through sports and mobility The combination of applications and the construction of a complete ecosystem have become the direction that some sports industry companies are actively trying out.
Social circles bring money
How does China's sports industry, which has frequent hotspots, created a sports channel with Chinese characteristics as soon as possible in the poor industrial soil?
From the perspective of the upgrade of sports consumption, at present, the largest part of China's sports industry is the consumption of sportswear, which constitutes a great difference from the developed countries. From all aspects of sports consumption, viewing sports consumption will certainly become a new consumer hot spot. The average per capita consumption of sports in developed countries in Europe and America is about 500 US dollars per year, compared with the huge potential for sports consumption in China. Popular viewing sports consumption, such as the NBA, has a high popularity among the public, and the related consumer industry chain under the line is already quite mature.
At present, China has nearly one billion mobile phone users, and smart phone users are highly popular, while China's sports fans have 300 million people, of whom 30 million are active people. Because sports have natural social attributes, huge on-site crowds, positive consumer interaction scenes, and strong stickiness of fans, in the era of mobile Internet, a huge outbreak of the sports industry became possible.
In the United States, several major leagues and major sports media have their own official mobile phone apps. For example, the NBA League mobile application can provide game playback, lineup and data, and customized notification services. Some sports APP subscriptions will remove ads and add extra content, such as game broadcasts. Subscribe to the NBA League Pass and watch live broadcasts on your mobile phone.
Therefore, it is the consensus of the global sports community to connect sports fans through the mobile Internet, improve the game day and daily team interaction, and provide fans services. In a world supported by mobile Internet connectivity and advanced technology, the life of sports fans can be very pleasant. Therefore, they will also be happy to spend on the platform.
On June 2nd, the New Third Board listed company, Sports Window Culture Co., Ltd. held a strategic conference in Beijing, announcing that it will adopt strategic investment and focus on on-site resources for Super-A sports events, and fully support the creation of an open iRENA sports mobile application ecology. The group provides sports fans with a brand-new mobile application experience to jointly build sports money with Chinese characteristics and support the comprehensive, sustainable and healthy development of the Chinese sports industry.
CEO of Sports Window Gao Hong introduced that iRENA sports mobile application ecological group mainly includes fans live sharing, smart on-site, sports e-commerce, sports games, etc. It is expected to cover 100 million sports fans and mobile application user groups, per capita 100 yuan ARPU value The calculation is expected to bring in over 100 billion yuan in revenue.
Create 10 billion ecological groups
2016 is a big sports year. Gao Hong said that the window of sports will focus on the Chinese men's football team's World Cup in the top 12 Asian qualifiers, Chinese Super League, NBA China, China Open, ICC International Super Cup, CBA, WPT Global Tournament, Lianzhong Sanya China Finals. , the alliance e-Sports World Cup World Cup, CAA world top 1500 top-level competitions and other top domestic sports event resources, to create smart live services and experience including fans live sharing. At the same time, it will also bring out the top sports field resources such as the iRENABox of the Beijing Workers' Stadium/Shanghai Hongkou, and the Sports League Live Broadcasting Center of the Workers' Union. It is fully open to all kinds of social media, live broadcast platforms, mobile applications and other partners. Create a new model of smart field services. Yang Qing, chairman of Lianzhong International, stated that Lianzhong International and the Sports Window will give full play to their complementary advantages and strong alliances, and will focus on creating new gameplay, new models, and new experiences for mobile application e-commerce. The scope of business includes Super A-level sports ticket sources, sports tourism, one-dollar buying of sports derivatives, sports PK, sports crowdfunding, and sports technology product experience.
In addition, the sports game platform is the third focus of the iRENA Sports Mobile App Ecology Group. Window of Sports stated that the company will join strategic partners such as Chevron Technology, Lianzhong International, Kongzhong.com, etc. to focus on electric sports events, sports games, internationalization of operations, and integration of the latest technologies to create new user experiences and on-site technologies. , live broadcast technology, AR/VR technology, smart equipment technology, etc., comprehensive coverage of e-sports, athletics, leisure, intellectual games and other rich product types, the introduction of international top sports games IP, strategic investment and alliance the world's best sports game product development , operating platforms, electric competitions and other companies, to create a sports games World Cup platform.
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