According to the "2016-2021 China Smart Home Market Analysis and Investment Prospects Advisory Report" issued by the China Business Research Institute, it is pointed out that by 2017, with the completion of the main smart home system platform and service platform, downstream equipment manufacturers are perfect, and the market scale It will reach 100 billion yuan. It is estimated that in the next five years, China's intelligent community will grow at a rate of 30%. By 2020, 70% of China's large and medium-sized cities will be intelligent.
From looking at real estate, choosing a house, buying a house, decorating, and configuring home appliances to the final check-in, smart homes can bring convenience to life: for example, security protection and alarm devices that can remotely monitor home conditions; detect kitchen gas leaks when we leave home Detector; can monitor humidity and moisture in the house, and remind users that the door and window are not closed sensors...
This is part of the TCL smart home business layout, and it is also one of the entry points for the current integration with the building materials industry to achieve full integration of the two industries. Wu Hao, deputy general manager of TCL Smart Home, said.
"Smart Home + Building Materials" achieves multi-point integration
With the development of the market and the continuous upgrading of consumption, the products are seriously homogenized, which has become a roadblock for the sustainable development of the home building materials industry. How to create differentiated products and marketing services, how to connect brands, stores and users, and obtain more passenger flow and Profit growth has become the key to winning the building materials and home furnishing enterprises in the transformation war. TCL announced this year that it will officially enter the building materials and home furnishing industry, which will drive the industry to upgrade and reshuffle. Wu Hao said: "There are actually a lot of points in the integration of the two industries, but no one has actually practiced it before, and TCL will become a pioneer and leader."
First of all, in terms of technology, smart home has the basic technical features of human-computer interaction and interconnection, and superimposed with the building materials industry, can activate the original products of building materials and bring new opportunities for change, such as hand-washing machines, door locks, etc. Coupled with intelligent technologies such as face recognition and remote control, the products will become more vivid.
In terms of products, smart home appliances and home building materials products are oriented to the same consumer group, and can complement each other and form a comprehensive home solution to solve user needs in one step.
On the channel, TCL has accumulated many years of online and offline channels to the building materials industry, and the two are inclusive, driving industry sales. The next five to ten years will be the rapid development of the smart home industry, but it is also the most unpredictable period. As residential homes become the focus of competition in various industries, smart homes as a platform to become the first target of all parties .
In terms of brand, nowadays, the building materials brand is mostly focused on the vertical field, and has not yet formed an integrated format, and there is no corresponding standard to drive development. The entry of TCL hopes to unite various vertical sub-categories, not only to create large-scale brand integration, but also to use its own experience in quality inspection and after-sales system to accelerate the scale development of the entire home building materials industry.
In terms of service, one of the important attributes of smart home products is the accompanying living service, installation service and after-sales service. By developing intelligent products and services with the ultimate experience, we will transform our product-centricity into “product + user†as the center, and “product + service†to improve the industrial chain to provide customers with more and better services.
In the user, the user's home building materials purchase demand is inseparable from the home appliance purchase demand, the combination of the two can be beneficial to the user group integration, jointly explore more user needs and product selling points, to provide users with more services.
In data operations, in the adjustment and transformation of the industry, it is necessary to tap the support of using big data. Since the establishment of TCL, it has accumulated 35 years of household user and consumer data, combined with the user model of building materials and home, can jointly establish a data mining and analysis system, which is conducive to the precise marketing of both parties.
"Full house + custom" TCL is ready
At this stage, a large number of domestic excellent smart home brands are rapidly emerging. As a leader in the smart home industry, TCL Smart Home is jointly invested by TCL Group, TCL Multimedia and TCL Communication. It has many years of experience in home appliance manufacturing and advantages. Underneath, become the smart home operating entity in the TCL dual+ strategy, carrying the responsibility of transforming from traditional home appliance manufacturers to “smart home appliance manufacturersâ€.
For the cooperation of home and building materials, TCL Smart Home has customized the solution for the home, living room, kitchen, bedroom and balcony according to different needs.
Home ownership is the embodiment of home quality, and the first level of family safety. TCL smart door locks protect the family from the source. When the owner is not at home, confirm the identity of the guest and directly control the guests who come from afar to open the door. For example, after installing the smart door and window magnetic sensor or smart four-in-one sensor in the living room door, the room lights and curtains can be automatically turned on when the guest enters the house, so that the user feels at home.
In the living room, in addition to providing the functions of people's daily life, such as network, audio-visual entertainment, and related control, various smart home appliances will be combined into the furniture layout environment. Let the convenient, practical and simple smart home appliances create a stylish, technological and comfortable home environment. And combined with a variety of intelligent scene modes, such as going home, leaving home, entertainment, watching movies, etc., to guide people to enjoy the life culture and improve the quality of life.
In the restaurant and kitchen area, TCL hoods, stoves, water purification equipment, rice cookers, etc. ensure the quality of the meal; smoke detectors, water immersion sensors, plus carbon dioxide monitors, to ensure the safety and health of the kitchen security. XESS big screen and smart home kitchen service, allowing users to select materials more convenient, cooking more.
Bedroom area, for the master bedroom, children's room and wardrobe, equipped with smart mirrors, sleep instruments, anti-snag mats and other smart appliances that help the home health, as well as night light, smart curtains and other products that focus on child safety, create nature and science The perfect combination.
In the balcony area, the cloud artificial intelligence is combined with the washing machine to provide intelligent remote control, air drying, disinfection and other functions. The smart washing machine is connected in parallel to provide users with intelligent and healthy drying solutions to improve the home environment.
The combination of smart home and building materials will inevitably bring innovation to the industry, increase the sense of technology and user experience, and drive the common development of the two industries. I believe that the addition of TCL Smart Home will bring a new upgrade and reshuffle to the home building materials industry.
Editor in charge: Liu Bing
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