1. Expand the audience and quantity
We have deployed a large number of digital signage projects in many car repair and maintenance centers. This is the specific expression of expanding the scope and number of audiences, that is, deploying display devices in places where consumers enter and exit frequently to attract more potential audiences, and these potential audiences are not yet reserved by merchants. Take the car repair industry as an example. There are a large number of owners who come and go every day. They certainly didn't make an appointment with the merchant, because when these users' private cars were not in good condition, it was a problem. The same situation will occur in other POS business areas. The goods or services provided by the majority of terminal merchants are necessary for daily life, or are seasonal and cyclical, which can meet the daily needs of consumers. It is for these reasons that these POS business locations will have more and more consumers to enter and exit. With the deployment of digital signage systems at these end locations, the potential audience for our deployed display devices will naturally rise.
2. Increase business income
If the retailer can present a large amount of product information in front of the audience in a more exciting form, more consumers will enter the store to purchase goods. Traditionally, consumers have access to additional product information and services provided by retailers' homes. After the emergence of the digital signage system, this situation has changed. With this advanced digital medium, merchants can display more, more exciting and more creative product information. Although the investment will increase, the effect is even more remarkable. Compared to traditional display in print POP advertising, digital signage will bring more business benefits to the majority of merchants.
3. Make full use of the dwell time
In the storefront or in the merchandise display room, there is a very important element worthy of attention, that is, the consumer's residence time. why do you say so? The residence time is closely linked to the product information and services. For a retailer, after consumers enter their stores, or when consumers stop near their stores, should they consider how they can buy their own products? Of course it is. Through digital signage media, merchants can display rich product information content to consumers or potential consumers who are resting, and can interact with them. All of this will prompt more people to buy their own products to get more return on investment.
4. Digital Information Management
As one retailer pointed out, traditional printed POP commercial propaganda signs are very flawed, and it is not possible to make corresponding changes depending on the conditions of the display environment. Thus, the advantages of digital signage are revealed. First, after deploying digital signage, retailers can make changes to digital content at any time based on different consumer groups. “Especially in the rainy season, traditional printed and paper display media are easily destroyed. The digital signage system for outdoor display is different, and basically no weather can affect this new medium.†A digital signage application retailer said.
5. Better meet customer expectations
Nowadays, many consumers are buying their favorite products through their computers, tablets or smart phones. In this context, digital signage can establish a closer relationship with consumers. More importantly, digital signage can provide more digital information content that meets consumer expectations. Whenever and wherever, customers and consumers can get more product information and additional service content through the new medium of digital signage, which is a win-win for retailers and consumers.
A cabinet is a case or cupboard with shelves and/or drawers for storing or displaying items. Some cabinets are stand alone while others are built in to a wall or are attached to it like a medicine cabinet. Cabinets are typically made of wood (solid or with veneers or artificial surfaces), coated steel (common for medicine cabinets), or synthetic materials. Commercial grade cabinets usually have a melamine-particleboard substrate and are covered in a high pressure decorative laminate, commonly referred to as Wilsonart or Formica.
Cabinets sometimes have one or more doors on the front, which are mounted with door hardware, and occasionally a lock. Cabinets may have one or more doors, drawers, and/or shelves. Short cabinets often have a finished surface on top that can be used for display, or as a working surface, such as the countertops found in kitchens.
A cabinet intended to be used in a bedroom and with several drawers typically placed one above another in one or more columns intended for clothing and small articles is called a dresser or a Chest Of Drawers. A small bedside cabinet is more frequently called a Nightstand or night table. A tall cabinet intended for clothing storage including hanging of clothes is called a wardrobe or an armoire, or (in some countries) a closet if built-in.
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