“Da Ye Huang Hua Pear” creates a “big scene” of mahogany furniture?

Chinese mahogany furniture is made of rare hard wood. The shape is simple and elegant, and the carving technique is exquisite and delicate. It is the embodiment of traditional culture in China and also conforms to the modern concept of health and environmental protection. The graceful and peaceful atmosphere unique to mahogany furniture is now not only felt by collectors, but also attracts the attention and favor of more and more fans and investors. Today, “Made in China” enterprises generally require transformation and upgrading. As a mahogany enterprise, the best time for the development of mahogany furniture enterprises is now.

Mahogany furniture comes from the traditional culture of China. Although it is an industry, it is also part of Chinese traditional culture. The mahogany furniture handed down from the early history has its own historical and artistic value. This depends on how the inheritors explain how to make the public have a further understanding of the mahogany home and feel the beauty and meaning of the furniture itself. This is also an understanding and appreciation of Chinese traditional culture.

From a psychological point of view, the more people are far away from an era, the more mysterious the culture of that era, and the more they yearn for the life of that era. The modern Chinese mahogany home culture can reproduce, it is able to create and let the viewers feel the "temporal atmosphere" of this far away.

Historically, among the raw materials used in mahogany furniture, rosewood is the most expensive and one of the three major wood materials in the Qing Dynasty. The main raw materials of ancient court furniture are red sandalwood, rosewood and old mahogany. Huali refers to Hainan huanghuali; old mahogany refers to the red rosewood of Laos. Red rosewood has good density and oiliness. It is mainly produced in five countries in Southeast Asia, namely Laos, Vietnam, Myanmar, Cambodia and Thailand. China's Guangdong and Guangxi and Yunnan also have production, but relatively low yield.

Redwood grows slowly, resources are scarce, and it is showing a trend of decreasing year by year, and some even face extinction. Especially for this kind of wood that has been made for hundreds of years, it is very easy to cut a tree. It only takes a few minutes, but it takes a few generations to grow. For example, red sandalwood will take six or seven hundred years to become a material. Moreover, the natural ecological damage is now serious, and it takes a long period of time to recover. What's more, the tropics can survive without planting trees, and they need an environment suitable for plant growth. Once the ecological cycle system is destroyed, the previous vegetation may not be able to regenerate.

Therefore, the shortage of raw materials in the future will make it impossible for mahogany operators to expand their production scale, which has become the biggest bottleneck restricting the development of the mahogany furniture industry.

In China, mahogany furniture is more than just furniture, it is a symbol of art and the wealth of the owner. However, in order to develop the mahogany culture, new wood must be used to support it, and new wood species should be continuously developed to develop tree species that are not known to everyone.

Finding alternative woods is the only way to achieve sustainable development in the mahogany furniture industry.

In fact, the practice of finding alternative wood has already begun in the market. For example, 'China Redwood Furniture Production Base' is located in Dayong Town, Zhongshan City, which has a huge mahogany furniture industry cluster and accounts for more than 60% of the national mahogany furniture market. Under the leadership of local town government officials, they chose a transfer position a few years ago and found an alternative material - African rosewood. African rosewood refers to African rosewood, large-leaf rosewood and other woods, such as African rosewood. Its texture, color and hardness are very similar to the traditionally produced precious wood in Southeast Asia, and it has a ghost face similar to that of huanghuali. The furniture is also very beautiful.

Traditionally, mahogany furniture has been labeled 'one yellow (huanghuali), two purple (red sandalwood), three red (old mahogany, chicken wing wood, iron wood, rosewood, etc.), some people think that only these kinds of wood The finished furniture is called mahogany furniture, so the African 'redwood' furniture is not really mahogany furniture. However, according to senior market participants, the market has gradually accepted the mahogany furniture made of African mahogany.

The application of African rosewood can be seen as an attempt by the mahogany industry to find alternative materials.

'Africa rosewood is one of the best mahogany in the world. Why can't we use this rich resource to create the best Chinese mahogany furniture? Why do you have to be strict with the use of the endangered huanghuali and lobular rosewood? 'Industry observer Cao Xinmin believes that 'the Southeast Asian species are used by the ancestors and are traditional tree species. Traditional tree species are more expensive in the market. It is caused by the culture and habits of materials. '

The reason why the big rush can go today, as the country's largest mahogany furniture production area, and the positioning of materials and products is inseparable. There are very few red sandalwood pears, and the collection is made of furniture. Nowadays, consumers are in great demand for furniture. To expand resources outside Africa and to better meet the quality requirements, these are the future development directions of the industry. 'Cao Xinmin said.

Different from the development and utilization of new materials by the company in the whole region, Weilin Wood Industry Co., Ltd. in Quanzhou started the exploration and discovery of new materials with the power of a company as early as 2009.

Quanzhou Weilin Wood Co., Ltd. discovered a kind of wood called "Daiye huanghuali" in the Kalimantan area of ​​Indonesia. The local soil name is Mabiwasa (Indonesian means "harder wood than iron"). It is commonly known as Venus huanghuali. , Indonesian huanghuali, gold huanghuali, etc., looks like fragrant branches (huanghuali) wood, with strong viewing performance. The wood pattern is beautiful, the wood grain is fine, the oil texture is strong, the strength is high, the material is excellent, the dry shrinking performance index is close to the scented rosewood (Hainan huanghuali), the dimensional stability is better than the Brazilian black sapling, and the strength index is higher than the drop. Dalbergia and Brazilian black rosewood.

In view of the high-quality performance and appearance characteristics of “Da Ye Huang Hua Pear”, Weilin Wood has made a decisive shot. Since 2009, it has invested heavily in the industrial chain integration with hundreds of millions of yuan, collecting and harvesting, timber distribution, furniture R&D and manufacturing. Sales as one, began the magical innovation operation in the history of China's mahogany classical furniture industry. The Ming-style classical furniture series products developed by the company have been sought after by the market, and the orders are flying like snowflakes. Red and hot, cooperation and negotiation are endless, and more mahogany furniture enterprises trapped by raw materials are attracted by the magical wood of "Da Ye Huang Hua Pear", and they have come to sign a letter of intent for wood supply. In this regard, Weilin Wood has to re-plan more than 30 acres of land for the purpose of increasing production capacity and stock of “Da Ye Huang Hua Pear” raw materials to meet market demand.

Jiang Qiping, general manager of Weilin Wood Industry Co., Ltd. said, “Integrating large-leaf huanghuali timber resources must not only be for a company of Weilin Wood Industry Co., Ltd., it originates from the earth, and it is beneficial to benefit mankind and benefit the entire mahogany furniture industry. Especially now, due to raw materials The shortage seriously restricts the sustainable development of the mahogany furniture industry. Weilin Wood is willing to share the fate with the industry, share the difficulties and share the future."

The facts show that the successful practice of Dayong Production Area and Weilin Wood Industry makes people think deeply about “what is the future direction of the mahogany furniture industry?”, which brings new enlightenment to the sustainable development of China's mahogany furniture industry.

From a certain point of view, the development of new materials is worthy of the mahogany furniture industry.

The "Rejuvenation Movement", the heritage of the culture, and the sustenance of feelings are all here.

In fact, every company and industry has the space and potential to create its own new engine, and it can also create its own new growth engine in the new market competition. The key point is to find the right direction and path.

The rise of a cause is often carried out in good weather, moving in time, and taking advantage of the trend. This "time" this "trend" mainly echoes the transformation and upgrading of China's manufacturing and the great changes in the return of European and American countries, echoing the reorganization of new forces, new orders and values ​​spurred by the dramatic changes in the reshuffle pattern of China's mahogany furniture industry. Responding to the desire of Chinese consumers to pursue a new lifestyle.

From another perspective, China's mahogany furniture industry is welcoming the most important process of its development, shaping the stage of consumer brands. The progress, awakening and maturity of Chinese consumers, their pursuit of quality, the pursuit of value, the pursuit of rights, the pursuit of services, the pursuit of comprehensive solutions are conveying a voice: they are not ready for those who are filled with internal black-box operations and counterfeiting Business pays. They look forward to the glory of the brand's brilliance.

The upgrading of mahogany furniture manufacturing is inseparable from them. Reinventing the power and order of China's mahogany furniture industry must come from such a "new business philosophy" of co-constructing a community of interests, and it must also stem from practitioners who pursue a new business model.

"When you ascend, the arm is not lengthened, but you are far away; the wind is called, the sound is not plus the disease, and the person is heard; the fake horse, the non-profit, and the thousand miles; Water is also, and the river is eternal."

Sustainable enterprises must have the factors of resilience. The wave of economic recession and market downturn has never been able to overwhelm the way these enterprises find their way of survival and development.

Chen Baoguang, chairman of the Traditional Furniture Professional Committee of the China Furniture Association, also believes that if the mahogany furniture is to continue to develop, it will not be able to stare at the rare woods (huanghuali, red sandalwood, old mahogany) and use sustainable raw materials. The way.

“Da Ye Huang Hua Pear” is undoubtedly interpreting the contemporary myth of “the revival of an ancient industry and the rise of a new material”!

We can believe that in the history of the development of China's mahogany furniture industry and the evolution of the mahogany culture, "Da Ye Huang Hua Pear" will write a rich and colorful stroke, engraving a milestone brand!

Let us create the “big scene” of mahogany furniture together with “Da Ye Huang Hua Pear”?

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