[ Chinese and foreign toy network news] According to Taiwan’s "Times Weekly" report, the " Transformers Cross-Generation Special Exhibition" being exhibited at the Taiwan Science Education Center has been planned for 2 years and the insurance amount is as high as NT$100 million. The exhibitions held in Singapore and Shanghai are even larger, and it is the world's most complete and complete “Transformers†exhibition.
More than 1,300 Transformers in the exhibition gathered together, and even Michael Verrecchia, the fourth generation successor of the US Hasbro family and global marketing director, was amazed. He said that even the office of their head office did not have such a complete product collection.
In particular, because of the 2007 film release, the number of fans of Transformers has soared, which has even reversed the fate of toy companies. Michael, who visited Taiwan for the "Transformers Cross-Generation Special Exhibition", has worked for 23 years in his great-grandfather's toy company. He admits that "Transformers" is a key turning point for Hasbro. "At first, no one believed that robots could be made into movies. â€
Because most of them have toys before the movie, no one dares to think of a movie from a toy. Moreover, "Transformers" was a toy and cartoon created specifically for children. It has only a simple story background. Compared with complex movie plots and high-priced movies, do toys want to become Hollywood stars? It is simply an idiotic dream.
However, what I didn’t expect was that even though the characters in the movie had changed too much, the box office was still red, and boldly went the other way to make the toys crazy, and Hasbro’s annual revenue surged 22%; even if the global economy was poor, 2011 After the third episode of the film was released, the sales volume of Transformers toys was 16 times that of the bleak period in 2005!
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