Every enterprise has its own advantages, blindly greedy, and its own advantages can not be played. Enterprises should be good at doing subtraction, retain their most advantageous parts, and have their own strengths. By complementing each other's advantages, they can achieve the optimal allocation of the industrial chain and obtain the strongest competitiveness. In the current situation, it is difficult to make a big deal. Of course, its anti-risk ability is also the weakest.
Restructuring premise: three major shortcomings of the company
There are three major shortcomings in outdoor furniture enterprises: First, the overall scale of enterprises is small; Second, the brand influence is weak; Third, cooperation between enterprises is small.
1. Small business scale
Various data show that China's outdoor furniture market has great potential, and there are many enterprises engaged in outdoor furniture production in China, but there are not many enterprises that are really big. In the current economic situation, the weakness of small-scale enterprises with low anti-risk ability has been highlighted, which is why many outdoor furniture business owners are complaining. How to become bigger and stronger and expand the scale of enterprises has become one of the problems that the outdoor furniture industry is currently solving.
2. Brand influence is weak
Outdoor furniture companies are mostly based on foreign trade, and perhaps have established certain brand effects in foreign markets, but moving to the domestic market is like a newborn baby, and everything is a new beginning. Domestic consumers have limited brand awareness of outdoor furniture, and there are few brands that can be remembered. The guiding role that brands provide to consumers is not significant.
Industries that have no brand or brand influence are destined to be unable to obtain high value, and cannot form strong competitiveness, and are easily eliminated by the market. This phenomenon is more obvious in a situation where the overall environment is not good. Expanding brand influence will become the only way to promote the development of outdoor furniture enterprises.
3. Less cooperation between enterprises
Most outdoor furniture companies started from small workshops, basically relying on single-handedness and lack of cooperation. In other related industries, because of the early development, the cooperation between enterprises is very sufficient, the superior resources are well integrated, and some small enterprises can also make great progress in the process of serving large enterprises. The whole industry is very Healthy state.
In terms of brand building, taking furniture companies as an example, enterprises establish brand image and convey the concept of healthy furniture and quality empty goods in the form of brand associations, strengthen the overall image and strength, and enter the store or concentrate on investment. Very good results, brand influence is beyond the reach of outdoor furniture brands. Once a strong brand influence is formed, both centralized purchasing and overall marketing can achieve significant cost advantages. This point is far from enough for outdoor furniture companies, and it is imperative to strengthen cooperation.
Restructuring purposes: improve the industrial chain
Building a healthy and stable industrial chain requires the cooperation of various industries. Any one of them is missing or has problems, and the industrial chain is incomplete.
First of all, outdoor furniture companies should break the cycle of price wars. In order to solve the crisis of survival and development, the building materials industry will set off a “price surge†at the end of the year. Similarly, cost pressures currently, outdoor furniture companies also need to consciously avoid price wars.
Second, build a healthy industrial chain to reduce costs. From raw materials to finished products, to logistics, sales and after-sales, each link must be cost-effective. Enterprises need to reduce production costs and transaction costs through resource integration and optimization and rational allocation, and enhance their ability to resist risks. In an environment of high homogenization competition, enterprises should not only consider how to seize the existing market share, but also think about how to integrate the advantages of resources to achieve breakthroughs and seek new profit growth points.
Once again, companies must also consider transformation, from producers to service providers. The current concept of “big home†has won the admiration of enterprises, and many companies have continuously increased their investment and expanded their production lines. However, the shrinking market has led to under-employment, resulting in great financial pressure and cost pressure. Under this background, the integration of the industrial chain has become the most reasonable way for enterprise development.
Every enterprise has its own advantages, blindly greedy, and its own advantages can not be played. Enterprises should be good at doing subtraction, retain their most advantageous parts, and have their own strengths. By complementing each other's advantages, they can achieve the optimal allocation of the industrial chain and obtain the strongest competitiveness. In the current situation, it is difficult to make a big deal. Of course, its anti-risk ability is also the weakest.
The overall home improvement industry can be used as a model for the outdoor furniture industry in terms of restructuring resources. Home improvement companies have long realized that if they do everything, the competitiveness of single products in the same industry will definitely decline, and the company does not have so much energy. To pay attention to each single item, only by integrating resources can we achieve the purpose of superior cooperation. Therefore, in the overall home improvement industry, it is normal for companies to participate in each other's shares, and such companies have strong competitiveness. For example, Cobb is such a home improvement company that will make its own products or projects as advantageous as possible. Therefore, in the overall home improvement industry, it is normal for companies to participate in each other's shares, and such companies have strong competitiveness. For example, Cobb, such a home improvement company, will release its own products or projects as much as possible to seek cooperation, find experts who pay full attention to the industry to do professional things, and they have more energy to invest in the overall home improvement concept. Implementation has succeeded in realizing the transformation from producers to service providers and thus achieving better development.
“A chopstick is easy to break, and ten chopsticks are held in a group.†Under the current industry situation, outdoor furniture companies can only hold a group exhibition and complement each other before they can move forward.
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Shandong Yami Import and Export Co., Ltd. , https://www.yamiwood.com