[ Chinese wardrobe net ] The wardrobe has experienced the severe test of the home market last year. Many wardrobe enterprises have made major adjustments, focusing on original design, developing customized wardrobes, and exploring e-commerce channels to become the main industry in the industry. action.
Designer channels are increasingly valued by companies
Although the wardrobe is a major town in the domestic industry, it does not dominate in the world, and it is largely due to the "cottage" design of the wardrobe. According to industry insiders, this year's home original design has once again been put on the agenda by major companies, and the home industry is expected to usher in a design explosion.
From the consumer's point of view, in addition to the use of the wardrobe, the wardrobe can also reflect the personal taste, the wardrobe should contain more value for creativity and design. More and more consumers are not satisfied with the basic use of the wardrobe, but instead focus on the style, brand and overall decoration style, which can also promote the transformation of the home industry, like the more mature home industry in foreign countries, are designers The main products, although the country is still in the stage of imitation, but the design of the wardrobe should not fall behind.
The expansion of many wardrobe business channels has changed. In the past, it relied more on the only channel of hypermarkets. Now more and more companies are exploring multiple channels, such as working with more interior designers, from passive marketing to active marketing. In the past, companies supply products to dealers, and then pass them from the store to consumers. In the future, they can also promote the brand furniture to their customers through interior designers, or go through the engineering list with hotels, clubs, villas, and model houses. Cooperation, close the distance between the consumer and the consumer.
Since 2008, the wardrobe industry has begun to shuffle. Under the economic crisis, the wardrobe enterprises first fell down. Until now, the wardrobe enterprises are still experiencing big waves, and the enterprises that can survive have their own advantages in product design or marketing. Some enterprises are also biased. Transformation in design and brand building. The original design will become the "killer" for the wardrobe enterprises to become bigger and stronger.
As an emerging industrial force, customized products have sprung up in the overall downturn of the home industry. Customized products combine many advantages with personality and flexibility. However, issues such as brand clutter, similar products, cut corners, and repairs have become a new hot spot for consumer complaints.
At present, the proportion of custom-made wardrobes in the furniture market is only 10%, and the custom-made wardrobe enterprises that are active in the market, except for some well-known enterprises, are mostly small and micro enterprises, and the factory scale is no more than 100 people. However, custom-made wardrobes must be the future development trend of the furniture industry in the Mainland. "Because custom-made wardrobes can meet the needs of low- and middle-income people for the living environment, this is also the leading idea for the development of small and medium-sized units in the mainland real estate market."
The sales target of customized products is not only low- and middle-income groups, but also the high-grade engineering custom closet is receiving more and more attention from the industry. The 2013 Shenzhen International Furniture Fair, which will open this month, is also in line with the development trend of the industry. It is the first to promote the advanced engineering customized home pavilion. “This will promote the development of the industry and lead the new trend of the industryâ€.
The main factor in the disputes caused by custom wardrobes is the problems caused by the communication between consumers and merchants. The key to reducing the problem is the pre-sales service of the merchant. Merchants must understand the needs of consumers as much as possible, and be accurate and accurate for the wardrobe function, space size and installation requirements required by consumers. Good and effective communication between the two parties is the key to ensuring that no problems arise. Pre-sales services are in place and generally there will be no disputes.
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