Breathable cotton and linen material, elegant flower pattern - cloth household items always give people a feeling of being close to nature. For this reason, cloth household items have a good market at home and abroad. Yiwu market's fabric household products are also welcomed by domestic and foreign buyers. In recent years, the proportion of the domestic market has increased year by year, and the market prospect is promising.
Sun Yanyan, general manager of Zhejiang Yibang Household Products Co., Ltd., the five districts of the International Trade City, said that the domestic sales of fabric household items have been steadily increasing in recent years. Since August, “Yibang†has recruited franchisees nationwide and is ready to join in major cities. Chain stores, specializing in the production of fabric household items.
The domestic market continues to expand
“In a strict sense, fabric household items are popular from abroad to domestic, but in recent years, sales in the domestic market are very good, market share is expanding, and consumer groups are expanding.†Last year, Sun Yanyan’s chain store plan has been tested. Water has been successful, with 14 franchisees across the country. This year, she once again increased the scale of technology and brand investment, and launched a new round of chain store plan, optimistic about the domestic market of fabric home products.
In Sun Yanyan's shop, there are nearly a thousand kinds of fabric products in more than 20 categories. From bedding to small remote control sets, from the living room to the kitchen (kitchen decoration renderings), all household items that can be processed with fabric have a fabric shadow.
“These products are breathable and environmentally friendly, and foreign companies still like it very much. Now our domestic consumers also like this kind of products, and the main consumer groups are women between the ages of 20 and 45.†Sun Yanyan said, in order to cater to this The needs of the consumer groups, the company continues to develop new products, only a single apron, hundreds of styles every quarter. "Modern (modern decoration renderings) women have high requirements for household items. As far as aprons are concerned, our designs are becoming more fashionable, and we will work hard on color and style according to consumers' preferences." Sun Yanyan said that many Consumers may not cook in the kitchen, but such a "beautiful" apron really makes them love it.
In addition, the cloth household items are closely linked to the consumer crowd, and the cute lighting (lighting decoration renderings) made of cotton material, the cloth decoration of the coarse cloth, and the steering wheel cover of the linen are all good helpers for consumers to dress up their warm home. .
The sales market is lower than the previous sales
Russian guests and German guests especially like the fabric products of Yiwu market. Because their domestic light industry is not developed, most of the textile products are imported, and cloth household products are a good example.
“We opened an online shop in Alibaba five years ago and can receive orders from many foreign companies. There are very few orders now.†Sun Yanyan said that there are many reasons for this. For example, people in the industry who are motivated by the competition are gradually getting more and more diluted. Orders, etc. But the most important thing is that the foreign economy is sluggish and foreign purchases are very conservative.
The person in charge of Yiwu Weiwei Fabrics said that the unit price of fabric products is relatively high. Once the economic situation is not good, foreign companies will first reduce the order quantity of fabric products. “In the past, hundreds of thousands of orders were now tens of thousands of tens of thousands of places, and large single long orders became short orders.â€
"In the past, a towel product, when we had the most customers, we had 3 containers at a time, and the value of the goods was more than 1 million yuan. This year, we only placed one small cabinet, the value of more than 300,000 yuan, less. More than half of it.†Sun Yanyan also said that foreign businesses are not as good as the previous years, one is to be cautious in purchasing goods, and the other is to leave more liquidity for themselves.
The export of cloth household products is weak, and many merchants have begun to try to actively contact foreign businessmen through online channels to win orders. Weiweibu Art Firm started an online shop on Alibaba and other foreign trade platforms, and “made up†its own products. "We also found a professional customer service to take orders, anyway, walking on multiple legs, there will always be a way." The head of the firm said.
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