In the past ten years, it has been called the “Golden Decade†of industry development. The number of antique mahogany furniture factories has grown to nearly 30,000. The sales market of mahogany furniture has gradually extended from the first-tier cities such as Beijing, Shanghai and Guangdong to the second- and third-tier cities in China and even the whole country. More precious woods have also entered the country. The company has emerged as a well-known brand. The Chinese lifestyle has gradually become one of the mainstream lifestyles, and the future of the redwood industry is moving towards a more mainstream and more scientific direction.
Chinese lifestyle return
In Chinese history, the tradition of hardwood furniture has been developed for thousands of years. The elegant temperament of mahogany furniture and the lifestyle and attitude of life have made the aesthetic value of Chinese classical life gradually mainstream.
The Ming style furniture is simple and clear, and the lines are very charming. The Qing style furniture pays attention to the carving process, and the value of viewing and tasting has far exceeded the furniture itself. The use of enamel structures in classical furniture makes this artistic creation sigh and reminiscent. Grinding, engraving, inlaying, painting and other exquisite workmanship, artistic symbols carried by elements such as ornamentation and inlays, run through many traditional concepts such as auspicious and Gezhi. The shape, structure, workmanship, and artistic symbols, these classical furniture elements are in the form of organic combinations to create furniture pieces with great artistic appreciation.
Before the year 2000, mahogany furniture was also the "傀儡" of antique furniture. Material and shape are completely dependent on the market, and what is popular is what to do. With the return of the Chinese lifestyle concept, the aesthetic value and collection value of mahogany value are once again recognized. At present, the mahogany furniture material is in addition to the traditional huanghuali, red sandalwood and other three tribute wood, some wood from South America and Africa are also on the elegant hall, which is recognized and loved by people; in terms of shape, the classical furniture classic The shape has been rediscovered and constantly innovated. In addition to the traditional Su Zu, Jing Zuo and Guang Zuo, Dong Zuo furniture represented by Zhejiang Dongyang and Xian Zuo furniture of Fujian Xianyou have gradually become the mainstream of the market. The innovation of some brands has also become the latest interpretation of Chinese culture.
From workshop to business
Ten years ago, most of the mahogany companies produced mahogany in the form of hand workshops. The production method followed the previous method and was mainly made by hand. Today, machine production and streamlined production methods have been widely applied to enterprises. Machine opening, computer-made engraving and the use of some new materials allow mahogany furniture to renew a new era of color and brilliance while maintaining the classic charm.
In terms of business operations, Hongmu enterprises began to introduce advanced scientific management systems, standardize production processes, improve management capabilities, mature and professionalized enterprises, improve production efficiency, and the development of the entire industry has entered a new stage.
The development of the rosewood industry is inseparable from the promoters of the industry. In 2000, the implementation of the national standard "Redwood" allowed the materials of mahogany furniture to be relied upon; in 2012, the implementation of "General Technical Conditions for Mahogany Furniture" focused on defining the "furniture" identity of mahogany furniture, allowing mahogany furniture and ordinary furniture. Similarly, with quality, identity, and maintenance of these attributes, it has also prompted the mahogany furniture companies to operate in good faith and regulate production. The formulation of the two standards is inseparable from the efforts of scholars, experts and enterprises in the redwood industry.
Compared with ten years ago, the functions of enterprises not only rely on stock materials and furniture to make money, but also protect the resources of mahogany and promote Chinese culture. The identity of the Redwood business owner is also transforming into the identity of the entrepreneur, becoming the industry leader and protector, guiding people to re-recognize the redwood.
So far, the mahogany industry still has shortcomings and defects, but people's understanding and choice of materials will also be rational with the increase of consumer experience. The prelude to the development of mahogany furniture has just begun. The next decade will be a decade to solve industry problems. It is a decade of falsification and a more anticipated decade.
â– Expert statement
Cultural understanding and re-creation
â— Chen Baoguang, Vice Chairman of China Furniture Association
The past ten years have been the golden age of the mahogany furniture industry, with mahogany furniture gradually moving from export to domestic, from a small number of consumer-consumed products to well-known consumer goods. I think that the greatest wealth left by classical furniture is the innovation of the shape. The ten years of development of mahogany furniture is also the process of reflecting, understanding and re-recognizing ancient culture. In the design of mahogany furniture, producers need to “go back to the pastâ€, and they need a little more innovative spirit. They pay more attention to R&D and design, and they are more in the understanding and re-creation of culture. The industrial base, consumption level and timber resources of modern furniture are much richer than before. The development of the mahogany furniture industry in the future is bright and worth looking forward to.
[Corporate Voice]
Entering the era of strength
â— Zhu Dengfeng, general manager of Mingjia Rosewood Club
If strictly defined, the mahogany industry should belong to the manufacturing industry. Today, in the mahogany enterprises, in addition to strengthening the understanding of the market and the control of production, the mahogany enterprises have also entered the era of strength confrontation. This strength is a comprehensive strength, including the timeliness and accuracy of the market information, and the control of the company's operational capabilities. Most mahogany companies started out as hand-worked workshops. After ten years of development, they have accumulated a certain amount of wealth. The possibility of small enterprises re-development to change the market structure is very small. How to standardize the development of enterprises is a challenge for large enterprises. Although this is not urgent, it is definitely the future development trend.
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